Korean Air Audience in United States

Korean Air logo

Korean Air has an estimated audience of 1,252,051 people in United States. 47.5% are female, 52.5% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: All Nippon Airways, EVA Air, Cathay Pacific, Peach (airline), Turkish Airlines.

The average Korean Air fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include All Nippon Airways, EVA Air, Cathay Pacific, with strongest over-indexing on All Nippon Airways (98.75× the country average). Demographically, the Korean Air audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Korean Air fans

Demographic split for Korean Air audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.9
Estimated audience size1,252,051

Audience persona

The typical Korean Air fan in United States is balanced, around 39.9 years old, with strong Travelling tendencies and a notable affinity for All Nippon Airways.

Top regions in United States

Top regions ranked by reach for Korean Air in United States
RegionReachAffinity
California293,9992.14×
New York125,5061.79×
Texas120,0941.12×
Georgia70,0521.82×
Washington63,3432.52×
Virginia62,9802.07×
Nevada55,5914.59×
Illinois54,9921.32×
Florida53,2240.63×
New Jersey51,9041.63×
Massachusetts44,7261.81×
Maryland43,2952.01×
Hawaii25,6844.77×
Pennsylvania23,6510.56×
North Carolina20,1790.54×
Arizona17,8330.7×
Michigan17,2270.53×
Ohio15,2120.39×
Oregon13,7200.96×
Minnesota13,7050.76×
Connecticut11,6290.93×
Colorado11,5980.59×
Tennessee11,4500.46×
Indiana11,3030.49×
Wisconsin10,5720.56×
Alabama10,2530.59×
South Carolina8,7230.46×
Missouri8,6260.43×
Utah8,5670.76×
Washington, District of Columbia7,5522.01×
Oklahoma7,1070.51×
Kentucky6,0140.38×
Alaska5,7052.13×
Louisiana5,1120.32×
Iowa4,2270.41×
New Hampshire4,1930.85×
Kansas4,0980.42×
Arkansas3,8000.37×
Rhode Island3,3420.84×
New Mexico3,2210.51×
Idaho3,1250.5×
Maine2,6720.6×
Mississippi2,5190.24×
Nebraska1,9870.32×
Delaware1,9000.55×
West Virginia1,5740.27×
Montana1,4760.42×
North Dakota1,1250.44×
Vermont9450.43×
South Dakota7700.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean Air audience
BrandAffinityCategory
All Nippon Airways98.75×Travel & Leisure
EVA Air94.93×Travel & Leisure
Cathay Pacific78.93×Travel & Leisure
Peach (airline)91.98×Travel & Leisure
Turkish Airlines49.98×Travel & Leisure
Final Destination14.07×Movies & TV
Hostelling International27.1×Travel & Leisure
Asiana Airlines93.9×Travel & Leisure
China Airlines93.09×Travel & Leisure
FlightAware23.54×Travel & Leisure
Google Flights11.82×Travel & Leisure
KLM51.69×Travel & Leisure
Porter Airlines80.11×Travel & Leisure
Lufthansa31.73×Travel & Leisure
Hong Kong Airlines116.51×Travel & Leisure
Singapore Airlines39.53×Travel & Leisure
Qatar Airways27.17×Travel & Leisure
Air France27.82×Travel & Leisure
Scoot82.82×Travel & Leisure
Japan Airlines33.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean Air audience
TraitClusterScore
TravellingTHRILL5.65
Quality AwarenessPREMIUM3.77
Luxury OrientationPREMIUM1.62
Design AffinityPREMIUM1.49
Urban LifestyleOPEN1.41
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Korean Air
CountryShare
United States16.7%
India11.4%
China10.6%

See Korean Air audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Korean Air have in United States?

Korean Air has an estimated audience of 1,252,051 people in United States, concentrated in California and New York.

What is the gender split and age of Korean Air fans?

47.5% of Korean Air fans are female, 52.5% are male, with an average age of 39.9 years.

Which brands do Korean Air fans like most?

Korean Air fans show strongest brand affinity for All Nippon Airways (98.75×), EVA Air (94.93×), and Cathay Pacific (78.93×) over the country average.

Where do Korean Air fans live in United States?

Korean Air fans in United States are most concentrated in California (reach 293,999), New York (reach 125,506), and Texas (reach 120,094). These three regions account for the largest share of the active audience.

What other brands do Korean Air fans also like?

Beyond Korean Air itself, the audience over-indexes on EVA Air (94.93×), Cathay Pacific (78.93×), Peach (airline) (91.98×), and Turkish Airlines (49.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.