Rascasse Audience Intelligence

Korean Air Target Market in United States

A data profile of the people who buy, follow and care about Korean Air in United States — modelled from more than twelve digital signal sources. Korean Air has an estimated audience of 1,276,527 people in United States.

#37among Airline in United States#2044among Brand in United States#1503in Travel & Leisure

The average Korean Air fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include All Nippon Airways, EVA Air, Cathay Pacific, with strongest over-indexing on All Nippon Airways (98.75× the country average).

Demographically, the Korean Air audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean Air fan in United States is balanced, around 39.9 years old, with strong Travelling tendencies and a notable affinity for All Nippon Airways.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean Air profile in United States.

Audience size
1.3M
in United States
Gender
47.5%♀
52.5% male
Age
39.9
average years
Country rank
#19965
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Korean Air

47.5% are female, 52.5% are male, average age 39.9.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Korean Air audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.9
Estimated audience size1,276,527
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Korean Air audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Korean Air audience comes from United States.

Worldwide audience distribution share by country for Korean Air
CountryShare
United States16.8%
India11.2%
China10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean Air audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean Air customers by region in United States
#RegionReachAffinity×
01Hawaii~30K5.01×
02Nevada~60K4.77×
03Washington~60K2.41×
04Alaska~6K2.07×
05California~300K2.01×
06Virginia~60K2.01×
07Washington, District of Columbia~8K1.99×
08Maryland~40K1.98×
09Massachusetts~40K1.81×
10Georgia~70K1.80×
11New York~100K1.67×
12New Jersey~50K1.49×
13Illinois~50K1.24×
14Texas~100K1.05×
15New Hampshire~5K0.96×
16Oregon~10K0.94×
17Rhode Island~4K0.93×
18Connecticut~10K0.90×
19Utah~10K0.88×
20Minnesota~10K0.75×
21Arizona~20K0.70×
22Maine~3K0.67×
23Florida~50K0.62×
24Delaware~2K0.62×
25Vermont~1K0.60×
26Alabama~10K0.59×
27Colorado~10K0.58×
28Idaho~4K0.58×
29North Dakota~1K0.58×
30Wisconsin~10K0.57×
31Pennsylvania~20K0.55×
32New Mexico~3K0.55×
33Montana~2K0.55×
34Oklahoma~7K0.53×
35North Carolina~20K0.52×
36Michigan~20K0.52×
37South Dakota~1K0.51×
38South Carolina~9K0.50×
39Indiana~10K0.48×
40Kansas~5K0.47×
41Iowa~5K0.46×
42Tennessee~10K0.45×
43Arkansas~5K0.44×
44West Virginia~3K0.44×
45Missouri~9K0.43×
46Kentucky~7K0.42×
47Nebraska~3K0.42×
48Ohio~20K0.39×
49Mississippi~4K0.38×
50Louisiana~6K0.37×
Fig. 06

Affinity by region

Affinity by region — Korean Air, United States
0.37×1.00×5.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean Air audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean Air audience
#·InterestCategoryAffinity×
01Hong Kong AirlinesTravel & Leisure116.51×
02All Nippon AirwaysTravel & Leisure98.75×
03EVA AirTravel & Leisure94.93×
04Asiana AirlinesTravel & Leisure93.90×
05China AirlinesTravel & Leisure93.09×
06Peach (airline)Travel & Leisure91.98×
07ScootTravel & Leisure82.82×
08Porter AirlinesTravel & Leisure80.11×
09Cathay PacificTravel & Leisure78.93×
10LAN AirlinesTravel & Leisure56.52×
11KLMTravel & Leisure51.69×
12Turkish AirlinesTravel & Leisure49.98×
13Singapore AirlinesTravel & Leisure39.53×
14LufthansaTravel & Leisure31.73×
15Air FranceTravel & Leisure27.82×
16Qatar AirwaysTravel & Leisure27.17×
17Hostelling InternationalTravel & Leisure27.10×
18FlightAwareTravel & Leisure23.54×
19Final DestinationMovies & TV14.07×
20Google FlightsTravel & Leisure11.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean Air audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean Air audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.66×
Quality AwarenessPREMIUM2.86×
Luxury OrientationPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean Air audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
CreativityOPEN0.97×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Korean Air's target market in United States?

Korean Air's target market in United States covers an estimated 1,276,527 people, concentrated in California and New York.

02

What is the gender split and age of Korean Air customers?

47.5% of the Korean Air audience are female, 52.5% are male, with an average age of 39.9 years.

03

Which brands do Korean Air fans like most?

Korean Air fans show strongest brand affinity for All Nippon Airways (98.75×), EVA Air (94.93×), and Cathay Pacific (78.93×) over the country average.

04

Where do Korean Air fans live in United States?

Korean Air fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Korean Air fans also like?

Beyond Korean Air itself, the audience over-indexes on EVA Air (94.93×), Cathay Pacific (78.93×), Hostelling International (27.1×), and Peach (airline) (91.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Korean Air audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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