Rascasse Audience Intelligence

Cathay Pacific Target Market in United States

A data profile of the people who buy, follow and care about Cathay Pacific in United States — modelled from more than twelve digital signal sources. Cathay Pacific has an estimated audience of 1,880,108 people in United States.

#28among Airline in United States#1533among Brand in United States#1170in Travel & Leisure

The average Cathay Pacific fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Massachusetts.

Top brand affinities include EVA Air, Hong Kong International Airport, Seychelles, with strongest over-indexing on EVA Air (81.78× the country average).

Demographically, the Cathay Pacific audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cathay Pacific fan in United States is balanced, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for EVA Air.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cathay Pacific profile in United States.

Audience size
1.9M
in United States
Gender
51.4%♀
48.6% male
Age
34.7
average years
Country rank
#14967
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cathay Pacific

51.4% are female, 48.6% are male, average age 34.7.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Cathay Pacific audience in United States
MetricValue
Female51.4%
Male48.6%
Average age34.7
Estimated audience size1,880,108
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Cathay Pacific audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Cathay Pacific audience comes from United States.

Worldwide audience distribution share by country for Cathay Pacific
CountryShare
China21.9%
Hong Kong10.6%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cathay Pacific audience in United States is strongest.

Fig. 05

Top regions by affinity

Cathay Pacific customers by region in United States
#RegionReachAffinity×
01Massachusetts~200K6.13×
02California~800K4.12×
03New York~400K3.46×
04New Jersey~100K2.12×
05Washington~70K1.95×
06Washington, District of Columbia~10K1.88×
07Illinois~100K1.75×
08New Hampshire~10K1.55×
09Connecticut~30K1.52×
10Rhode Island~9K1.51×
11Nevada~20K1.34×
12Alaska~5K1.24×
13Texas~200K1.23×
14Hawaii~10K1.23×
15Arizona~40K1.05×
16Oregon~20K0.93×
17Maine~6K0.88×
18Virginia~40K0.87×
19Delaware~4K0.82×
20Vermont~3K0.80×
21Pennsylvania~50K0.79×
22Maryland~20K0.76×
23Florida~90K0.72×
24Wisconsin~20K0.70×
25North Carolina~40K0.65×
26Indiana~20K0.61×
27Colorado~20K0.61×
28Montana~3K0.61×
29Missouri~20K0.59×
30Utah~10K0.59×
31Arkansas~9K0.57×
32Georgia~30K0.56×
33New Mexico~5K0.54×
34Minnesota~10K0.53×
35Oklahoma~10K0.52×
36North Dakota~2K0.52×
37Iowa~8K0.51×
38Kansas~7K0.51×
39Michigan~20K0.50×
40South Dakota~2K0.50×
41Idaho~5K0.49×
42Ohio~30K0.47×
43Nebraska~4K0.47×
44Tennessee~20K0.42×
45South Carolina~10K0.42×
46West Virginia~4K0.41×
47Kentucky~9K0.39×
48Louisiana~9K0.38×
49Mississippi~6K0.36×
50Alabama~8K0.30×
Fig. 06

Affinity by region

Affinity by region — Cathay Pacific, United States
0.30×1.00×6.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cathay Pacific audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cathay Pacific audience
#·InterestCategoryAffinity×
01Hong Kong International AirportTravel & Leisure195.12×
02Tsim Sha TsuiTravel & Leisure147.85×
03Hong Kong AirlinesTravel & Leisure119.73×
04Austrian AirlinesTravel & Leisure82.24×
05EVA AirTravel & Leisure81.78×
06Kruger National ParkTravel & Leisure79.65×
07SeychellesTravel & Leisure74.09×
08Air ChinaTravel & Leisure66.34×
09Korean AirTravel & Leisure63.67×
10World JournalNews62.72×
11Asiana AirlinesTravel & Leisure56.31×
12China AirlinesTravel & Leisure43.33×
13OneworldTravel & Leisure40.24×
14Japan AirlinesTravel & Leisure33.82×
15Philippine AirlinesTravel & Leisure32.24×
16All Nippon AirwaysTravel & Leisure23.79×
17Qatar AirwaysTravel & Leisure23.41×
18EmiratesTravel & Leisure20.73×
19FlightAwareTravel & Leisure20.00×
20Jeff BuckleyMusic & Radio20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cathay Pacific audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cathay Pacific audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.42×
TravellingTHRILL2.73×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cathay Pacific audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Pet OwnershipJOY0.85×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cathay Pacific's target market in United States?

Cathay Pacific's target market in United States covers an estimated 1,880,108 people, concentrated in California and New York.

02

What is the gender split and age of Cathay Pacific customers?

51.4% of the Cathay Pacific audience are female, 48.6% are male, with an average age of 34.7 years.

03

Which brands do Cathay Pacific fans like most?

Cathay Pacific fans show strongest brand affinity for EVA Air (81.78×), Hong Kong International Airport (195.12×), and Seychelles (74.09×) over the country average.

04

Where do Cathay Pacific fans live in United States?

Cathay Pacific fans in United States are most concentrated in California (reach ~800K), New York (reach ~400K), and Massachusetts (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cathay Pacific fans also like?

Beyond Cathay Pacific itself, the audience over-indexes on Hong Kong International Airport (195.12×), Seychelles (74.09×), Kruger National Park (79.65×), and Korean Air (63.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Cathay Pacific audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cathay Pacific. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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