Cathay Pacific Audience in United States

Cathay Pacific logo

Cathay Pacific has an estimated audience of 1,847,134 people in United States. 51.4% are female, 48.6% are male, average age 34.7. Top regions: California, New York, Massachusetts. Top brand affinities: EVA Air, Hong Kong International Airport, Seychelles, Kruger National Park, Korean Air.

The average Cathay Pacific fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include EVA Air, Hong Kong International Airport, Seychelles, with strongest over-indexing on EVA Air (81.78× the country average). Demographically, the Cathay Pacific audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Cathay Pacific fans

Demographic split for Cathay Pacific audience in United States
MetricValue
Female51.4%
Male48.6%
Average age34.7
Estimated audience size1,847,134

Audience persona

The typical Cathay Pacific fan in United States is balanced, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for EVA Air.

Top regions in United States

Top regions ranked by reach for Cathay Pacific in United States
RegionReachAffinity
California847,9494.17×
New York403,5373.91×
Massachusetts212,8255.85×
Texas140,6950.89×
Illinois110,9801.8×
New Jersey108,3882.31×
Florida95,8590.77×
Pennsylvania53,1120.85×
Washington52,0591.4×
Virginia43,9060.98×
Arizona39,6871.05×
North Carolina38,7300.7×
Georgia31,2270.55×
Connecticut30,2661.63×
Nevada26,6821.49×
Maryland25,8840.81×
Ohio25,2640.44×
Michigan23,4660.49×
Wisconsin20,4380.74×
Indiana20,3150.6×
Oregon19,6780.93×
Colorado18,7470.64×
Missouri15,7820.53×
Tennessee14,2270.38×
Minnesota12,6320.48×
Washington, District of Columbia12,2072.2×
New Hampshire11,7741.62×
South Carolina11,2620.41×
Utah10,2250.62×
Hawaii10,2101.29×
Rhode Island9,0411.54×
Oklahoma8,3100.41×
Kentucky7,9730.34×
Louisiana6,7150.28×
Iowa6,6460.44×
Kansas6,0760.42×
Arkansas5,9720.39×
Maine5,8380.88×
Alabama5,4050.21×
Alaska4,8411.23×
New Mexico4,4010.48×
Delaware4,1700.82×
Idaho3,6150.39×
Nebraska3,2330.35×
Mississippi3,0820.2×
Vermont2,4450.75×
West Virginia1,6610.19×
Montana1,5250.3×
North Dakota1,0470.28×
South Dakota9960.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cathay Pacific audience
BrandAffinityCategory
EVA Air81.78×Travel & Leisure
Hong Kong International Airport195.12×Travel & Leisure
Seychelles74.09×Travel & Leisure
Kruger National Park79.65×Travel & Leisure
Korean Air63.67×Travel & Leisure
World Journal62.72×News
FlightAware20×Travel & Leisure
Hong Kong Airlines119.73×Travel & Leisure
Asiana Airlines56.31×Travel & Leisure
Austrian Airlines82.24×Travel & Leisure
Japan Airlines33.82×Travel & Leisure
Final Destination7.29×Movies & TV
Qatar Airways23.41×Travel & Leisure
Philippine Airlines32.24×Travel & Leisure
Emirates20.73×Travel & Leisure
All Nippon Airways23.79×Travel & Leisure
G.E.M. 鄧紫棋27.78×Music & Radio
China Airlines43.33×Travel & Leisure
Tsim Sha Tsui147.85×Travel & Leisure
Oneworld40.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cathay Pacific audience
TraitClusterScore
Quality AwarenessPREMIUM4.42
TravellingTHRILL3.25
Community OrientationOPEN2.16
LGBTQ+ IdentityOPEN2.15
Luxury OrientationPREMIUM2.14
IndulgenceJOY1.72

Worldwide distribution

Worldwide audience distribution share by country for Cathay Pacific
CountryShare
China22.0%
Hong Kong10.7%
United States9.4%

See Cathay Pacific audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Cathay Pacific have in United States?

Cathay Pacific has an estimated audience of 1,847,134 people in United States, concentrated in California and New York.

What is the gender split and age of Cathay Pacific fans?

51.4% of Cathay Pacific fans are female, 48.6% are male, with an average age of 34.7 years.

Which brands do Cathay Pacific fans like most?

Cathay Pacific fans show strongest brand affinity for EVA Air (81.78×), Hong Kong International Airport (195.12×), and Seychelles (74.09×) over the country average.

Where do Cathay Pacific fans live in United States?

Cathay Pacific fans in United States are most concentrated in California (reach 847,949), New York (reach 403,537), and Massachusetts (reach 212,825). These three regions account for the largest share of the active audience.

What other brands do Cathay Pacific fans also like?

Beyond Cathay Pacific itself, the audience over-indexes on Hong Kong International Airport (195.12×), Seychelles (74.09×), Kruger National Park (79.65×), and Korean Air (63.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cathay Pacific. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.