Rascasse Audience Intelligence

All Nippon Airways Target Market in United States

A data profile of the people who buy, follow and care about All Nippon Airways in United States — modelled from more than twelve digital signal sources. All Nippon Airways has an estimated audience of 2,597,354 people in United States.

#23among Airline in United States#1167among Brand in United States#928in Travel & Leisure

The average All Nippon Airways fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Minato, Tokyo, Hong Kong Airlines, EVA Air, with strongest over-indexing on Minato, Tokyo (101.75× the country average).

Demographically, the All Nippon Airways audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical All Nippon Airways fan in United States is more male, around 34.5 years old, with strong Travelling tendencies and a notable affinity for Minato, Tokyo.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the All Nippon Airways profile in United States.

Audience size
2.6M
in United States
Gender
41.6%♀
58.4% male
Age
34.5
average years
Country rank
#11577
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of All Nippon Airways

41.6% are female, 58.4% are male, average age 34.5.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for All Nippon Airways audience in United States
MetricValue
Female41.6%
Male58.4%
Average age34.5
Estimated audience size2,597,354
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the All Nippon Airways audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3918%
40-4914%
50+13%
Fig. 04

Worldwide distribution

8.4%

of the worldwide All Nippon Airways audience comes from United States.

Worldwide audience distribution share by country for All Nippon Airways
CountryShare
Japan54.7%
United States8.4%
China6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All Nippon Airways audience in United States is strongest.

Fig. 05

Top regions by affinity

All Nippon Airways customers by region in United States
#RegionReachAffinity×
01Hawaii~60K5.58×
02New York~200K1.64×
03Washington~90K1.64×
04California~500K1.58×
05Washington, District of Columbia~10K1.53×
06New Jersey~100K1.51×
07Utah~30K1.30×
08Virginia~80K1.28×
09Maryland~60K1.23×
10Massachusetts~60K1.22×
11Connecticut~30K1.16×
12Nevada~30K1.08×
13Illinois~90K1.06×
14Oregon~30K1.05×
15Tennessee~50K1.00×
16Idaho~10K0.97×
17New Hampshire~10K0.97×
18Pennsylvania~80K0.96×
19Florida~200K0.95×
20Rhode Island~8K0.95×
21Ohio~80K0.93×
22North Carolina~70K0.93×
23Colorado~40K0.92×
24Kentucky~30K0.90×
25Texas~200K0.88×
26Vermont~4K0.85×
27Nebraska~10K0.83×
28Georgia~70K0.82×
29South Carolina~30K0.82×
30Alaska~5K0.82×
31North Dakota~4K0.81×
32Arizona~40K0.80×
33Missouri~30K0.78×
34Louisiana~30K0.78×
35Indiana~40K0.74×
36Delaware~5K0.74×
37Montana~5K0.72×
38Wisconsin~30K0.70×
39Iowa~10K0.69×
40Kansas~10K0.68×
41Michigan~40K0.66×
42Mississippi~10K0.66×
43West Virginia~8K0.66×
44Maine~6K0.66×
45Arkansas~10K0.65×
46Oklahoma~20K0.64×
47Minnesota~20K0.63×
48South Dakota~4K0.61×
49New Mexico~8K0.58×
50Alabama~20K0.54×
Fig. 06

Affinity by region

Affinity by region — All Nippon Airways, United States
0.54×1.00×5.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the All Nippon Airways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for All Nippon Airways audience
#·InterestCategoryAffinity×
01Tsim Sha TsuiTravel & Leisure118.28×
02Hong Kong AirlinesTravel & Leisure103.35×
03Minato, TokyoTravel & Leisure101.75×
04Central, Hong KongTravel & Leisure90.79×
05FinnairTravel & Leisure62.54×
06Austrian AirlinesTravel & Leisure50.28×
07Korean AirTravel & Leisure42.11×
08EVA AirTravel & Leisure38.50×
09Star AllianceTravel & Leisure29.34×
10Asiana AirlinesTravel & Leisure29.16×
11Cathay PacificTravel & Leisure26.95×
12Japan AirlinesTravel & Leisure19.60×
13VnExpressNews17.95×
14Catch Me If You CanMovies & TV16.28×
15Qatar AirwaysTravel & Leisure13.68×
16Jeff BuckleyMusic & Radio12.81×
17Air CanadaTravel & Leisure9.93×
18FlightAwareTravel & Leisure7.94×
19BeautyBeauty & Wellness1.75×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the All Nippon Airways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by All Nippon Airways audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.05×
Quality AwarenessPREMIUM2.04×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by All Nippon Airways audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Sports ActivityPOWER0.87×
Community OrientationOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is All Nippon Airways's target market in United States?

All Nippon Airways's target market in United States covers an estimated 2,597,354 people, concentrated in California and New York.

02

What is the gender split and age of All Nippon Airways customers?

41.6% of the All Nippon Airways audience are female, 58.4% are male, with an average age of 34.5 years.

03

Which brands do All Nippon Airways fans like most?

All Nippon Airways fans show strongest brand affinity for Minato, Tokyo (101.75×), Hong Kong Airlines (103.35×), and EVA Air (38.5×) over the country average.

04

Where do All Nippon Airways fans live in United States?

All Nippon Airways fans in United States are most concentrated in California (reach ~500K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do All Nippon Airways fans also like?

Beyond All Nippon Airways itself, the audience over-indexes on Hong Kong Airlines (103.35×), EVA Air (38.5×), Korean Air (42.11×), and Finnair (62.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for All Nippon Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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