Star Alliance Audience in United States

Star Alliance logo

Star Alliance has an estimated audience of 967,603 people in United States. 49.2% are female, 50.8% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Gatwick Airport, United Airlines, Quebec, Iberia (airline), Spirit Airlines.

The average Star Alliance fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gatwick Airport, United Airlines, Quebec, with strongest over-indexing on Gatwick Airport (145.28× the country average). Demographically, the Star Alliance audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Star Alliance fans

Demographic split for Star Alliance audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.8
Estimated audience size967,603

Audience persona

The typical Star Alliance fan in United States is balanced, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Gatwick Airport.

Top regions in United States

Top regions ranked by reach for Star Alliance in United States
RegionReachAffinity
California261,3092.46×
New York107,2991.98×
Texas101,3071.22×
Florida78,9091.2×
Illinois64,2591.99×
New Jersey55,1122.24×
Virginia43,4101.84×
Washington34,3901.77×
Colorado30,6762.01×
Massachusetts30,3811.59×
Pennsylvania24,1800.74×
Maryland22,9021.38×
Georgia21,5060.72×
North Carolina21,0140.72×
Ohio19,3790.65×
Arizona18,2330.92×
Michigan14,9550.59×
Washington, District of Columbia13,1834.53×
Oregon11,9941.08×
Hawaii11,3792.74×
Nevada10,8891.16×
Indiana10,7020.61×
Tennessee10,5480.54×
Wisconsin10,4720.72×
Connecticut9,8011.01×
Missouri9,0130.58×
Minnesota8,9800.65×
South Carolina7,4250.51×
Louisiana6,0170.48×
Utah5,4530.63×
Alabama4,6930.35×
Kentucky4,6020.38×
Oklahoma4,5170.42×
Iowa4,2750.54×
Kansas3,8850.51×
New Hampshire3,0570.8×
New Mexico3,0300.62×
Idaho2,8480.59×
Arkansas2,7620.35×
Maine2,4530.71×
Rhode Island2,3510.76×
Nebraska2,2800.47×
Alaska1,9800.96×
Montana1,8200.68×
Vermont1,7391.02×
Mississippi1,6980.21×
Delaware1,6910.63×
West Virginia1,5320.34×
Wyoming9250.64×
South Dakota7780.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Alliance audience
BrandAffinityCategory
Gatwick Airport145.28×Travel & Leisure
United Airlines14.22×Travel & Leisure
Quebec28.65×Travel & Leisure
Iberia (airline)41.85×Travel & Leisure
Spirit Airlines20.1×Travel & Leisure
EasyJet72.78×Travel & Leisure
American Airlines8.46×Travel & Leisure
Vancouver International Airport143.08×Travel & Leisure
No frills52.53×Business & Career
Toronto Pearson International Airport120.87×Travel & Leisure
Nantes64.23×Travel & Leisure
British Airways24.1×Travel & Leisure
Alaska Airlines12.66×Travel & Leisure
Final Destination7.93×Movies & TV
Orlando International Airport27.66×Travel & Leisure
Montreal19.56×Travel & Leisure
Air Canada22.98×Travel & Leisure
Air Transat93.51×Travel & Leisure
Dallas/Fort Worth International Airport23×Travel & Leisure
Oneworld42.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Alliance audience
TraitClusterScore
TravellingTHRILL2.13
Quality AwarenessPREMIUM2.1
Luxury OrientationPREMIUM1.79
Sports ActivityPOWER1.53
Design AffinityPREMIUM1.44
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Star Alliance
CountryShare
United States12.9%
Germany7.4%
China5.6%

See Star Alliance audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Star Alliance have in United States?

Star Alliance has an estimated audience of 967,603 people in United States, concentrated in California and New York.

What is the gender split and age of Star Alliance fans?

49.2% of Star Alliance fans are female, 50.8% are male, with an average age of 41.8 years.

Which brands do Star Alliance fans like most?

Star Alliance fans show strongest brand affinity for Gatwick Airport (145.28×), United Airlines (14.22×), and Quebec (28.65×) over the country average.

Where do Star Alliance fans live in United States?

Star Alliance fans in United States are most concentrated in California (reach 261,309), New York (reach 107,299), and Texas (reach 101,307). These three regions account for the largest share of the active audience.

What other brands do Star Alliance fans also like?

Beyond Star Alliance itself, the audience over-indexes on United Airlines (14.22×), Quebec (28.65×), Iberia (airline) (41.85×), and Spirit Airlines (20.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Alliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.