Rascasse Audience Intelligence

Star Alliance Target Market in United States

A data profile of the people who buy, follow and care about Star Alliance in United States — modelled from more than twelve digital signal sources. Star Alliance has an estimated audience of 956,106 people in United States.

#43among Airline in United States#2502among Brand in United States#1828in Travel & Leisure

The average Star Alliance fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gatwick Airport, United Airlines, Spirit Airlines, with strongest over-indexing on Gatwick Airport (145.28× the country average).

Demographically, the Star Alliance audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Alliance fan in United States is balanced, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Gatwick Airport.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Alliance profile in United States.

Audience size
956K
in United States
Gender
49.2%♀
50.8% male
Age
41.8
average years
Country rank
#24400
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Star Alliance

49.2% are female, 50.8% are male, average age 41.8.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Star Alliance audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.8
Estimated audience size956,106
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Star Alliance audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3922%
40-4923%
50+24%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Star Alliance audience comes from United States.

Worldwide audience distribution share by country for Star Alliance
CountryShare
United States12.9%
Germany7.4%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Alliance audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Alliance customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K4.17×
02Hawaii~10K2.74×
03California~300K2.37×
04New Jersey~50K2.08×
05Colorado~30K1.95×
06Illinois~60K1.88×
07New York~100K1.86×
08Virginia~40K1.76×
09Massachusetts~30K1.72×
10Washington~30K1.69×
11Maryland~20K1.36×
12Texas~100K1.19×
13Florida~80K1.16×
14Nevada~10K1.16×
15Vermont~2K1.09×
16Oregon~10K1.04×
17Connecticut~10K1.02×
18Alaska~2K1.02×
19Arizona~20K0.96×
20New Hampshire~3K0.91×
21Rhode Island~3K0.84×
22Maine~3K0.82×
23Montana~2K0.82×
24Delaware~2K0.78×
25North Dakota~1K0.75×
26Wisconsin~10K0.74×
27Pennsylvania~20K0.73×
28Georgia~20K0.73×
29South Dakota~2K0.73×
30North Carolina~20K0.72×
31Idaho~4K0.72×
32New Mexico~3K0.71×
33Utah~6K0.70×
34Indiana~10K0.64×
35Minnesota~9K0.64×
36Nebraska~3K0.64×
37West Virginia~3K0.64×
38Ohio~20K0.63×
39Iowa~5K0.63×
40Kansas~5K0.63×
41Missouri~10K0.62×
42Michigan~20K0.60×
43Tennessee~10K0.59×
44South Carolina~9K0.59×
45Louisiana~7K0.58×
46Mississippi~5K0.58×
47Arkansas~4K0.56×
48Oklahoma~6K0.54×
49Kentucky~6K0.52×
50Alabama~7K0.49×
Fig. 06

Affinity by region

Affinity by region — Star Alliance, United States
0.49×1.00×4.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Alliance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Alliance audience
#·InterestCategoryAffinity×
01Gatwick AirportTravel & Leisure145.28×
02Vancouver International AirportTravel & Leisure143.08×
03Toronto Pearson International AirportTravel & Leisure120.87×
04Air TransatTravel & Leisure93.51×
05EasyJetTravel & Leisure72.78×
06NantesTravel & Leisure64.23×
07No frillsBusiness & Career52.53×
08OneworldTravel & Leisure42.93×
09Iberia (airline)Travel & Leisure41.85×
10QuebecTravel & Leisure28.65×
11Orlando International AirportTravel & Leisure27.66×
12British AirwaysTravel & Leisure24.10×
13Dallas/Fort Worth International AirportTravel & Leisure23.00×
14Air CanadaTravel & Leisure22.98×
15Spirit AirlinesTravel & Leisure20.10×
16MontrealTravel & Leisure19.56×
17Fort Lauderdale–Hollywood International AirportTravel & Leisure17.68×
18United AirlinesTravel & Leisure14.22×
19Alaska AirlinesTravel & Leisure12.66×
20American AirlinesTravel & Leisure8.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Alliance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Alliance audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.23×
TravellingTHRILL2.15×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Alliance audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
ExtroversionTHRILL1.16×
Healthy LifestyleBALANCE1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Star Alliance's target market in United States?

Star Alliance's target market in United States covers an estimated 956,106 people, concentrated in California and New York.

02

What is the gender split and age of Star Alliance customers?

49.2% of the Star Alliance audience are female, 50.8% are male, with an average age of 41.8 years.

03

Which brands do Star Alliance fans like most?

Star Alliance fans show strongest brand affinity for Gatwick Airport (145.28×), United Airlines (14.22×), and Spirit Airlines (20.1×) over the country average.

04

Where do Star Alliance fans live in United States?

Star Alliance fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Star Alliance fans also like?

Beyond Star Alliance itself, the audience over-indexes on United Airlines (14.22×), Spirit Airlines (20.1×), Quebec (28.65×), and Iberia (airline) (41.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Star Alliance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Alliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →