Oneworld Audience in United States

Oneworld logo

Oneworld has an estimated audience of 835,317 people in United States. 53.7% are female, 46.3% are male, average age 43.1. Top regions: California, Texas, Nebraska. Top brand affinities: American Airlines, Viaje a Canada, The Travel Guide, Gatwick Airport, Aeroplan.

The average Oneworld fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nebraska. Top brand affinities include American Airlines, Viaje a Canada, The Travel Guide, with strongest over-indexing on American Airlines (8.68× the country average). Demographically, the Oneworld audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Oneworld fans

Demographic split for Oneworld audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.1
Estimated audience size835,317

Audience persona

The typical Oneworld fan in United States is balanced, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for American Airlines.

Top regions in United States

Top regions ranked by reach for Oneworld in United States
RegionReachAffinity
California113,5341.24×
Texas60,9730.85×
Nebraska60,76414.51×
New York60,7131.3×
Illinois50,4601.81×
Florida44,5240.79×
Washington35,9812.15×
Virginia17,5350.86×
North Carolina17,3290.69×
Pennsylvania15,6480.56×
Massachusetts15,4520.94×
New Jersey15,1920.72×
Oregon14,0931.47×
Arizona13,4320.79×
Michigan13,1190.6×
Georgia11,5450.45×
Maryland10,0160.7×
Ohio9,8270.38×
Indiana9,3880.62×
Colorado7,7830.59×
Tennessee7,0120.42×
Hawaii6,7601.88×
Iowa6,0900.88×
Nevada5,8890.73×
Missouri5,8580.44×
Washington, District of Columbia5,5592.21×
South Carolina5,0240.4×
Connecticut4,8020.57×
Alaska4,7212.64×
Wisconsin4,4410.35×
Kansas4,1600.63×
Idaho4,1240.98×
Minnesota3,9530.33×
Oklahoma3,7640.41×
Louisiana3,5460.33×
Alabama3,3580.29×
Kentucky3,0380.29×
Utah2,8970.39×
Arkansas2,5250.37×
New Hampshire1,6370.5×
New Mexico1,5490.37×
Mississippi1,4440.21×
Maine1,3840.46×
Rhode Island1,2650.48×
Delaware1,1590.5×
Montana9550.41×
West Virginia8520.22×
Wyoming6120.49×
Vermont5630.38×
South Dakota4060.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oneworld audience
BrandAffinityCategory
American Airlines8.68×Travel & Leisure
Viaje a Canada191.09×
The Travel Guide168.4×
Gatwick Airport81.01×Travel & Leisure
Aeroplan81.12×Travel & Leisure
Iberia (airline)24.97×Travel & Leisure
Star Alliance42.4×Travel & Leisure
Melhores Destinos115.52×Travel & Leisure
Spirit Airlines10.54×Travel & Leisure
Manhattan6.64×Travel & Leisure
Alaska Airlines8.39×Travel & Leisure
Quebec13.15×Travel & Leisure
Toronto Pearson International Airport65.25×Travel & Leisure
British Airways13.41×Travel & Leisure
Wyndham Rewards36.53×Shopping
Vancouver International Airport61.53×Travel & Leisure
No frills24.73×Business & Career
United Airlines4.26×Travel & Leisure
Air Canada12.48×Travel & Leisure
Leverage (TV series)18.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oneworld audience
TraitClusterScore
Risk AppetiteTHRILL2.6
Luxury OrientationPREMIUM2.6
TravellingTHRILL2.53
Quality AwarenessPREMIUM2.06
Convenience OrientationPREMIUM1.73
IndulgenceJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for Oneworld
CountryShare
United States25.7%
United Kingdom9.4%
Australia7.9%

See Oneworld audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Oneworld have in United States?

Oneworld has an estimated audience of 835,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Oneworld fans?

53.7% of Oneworld fans are female, 46.3% are male, with an average age of 43.1 years.

Which brands do Oneworld fans like most?

Oneworld fans show strongest brand affinity for American Airlines (8.68×), Viaje a Canada (191.09×), and The Travel Guide (168.4×) over the country average.

Where do Oneworld fans live in United States?

Oneworld fans in United States are most concentrated in California (reach 113,534), Texas (reach 60,973), and Nebraska (reach 60,764). These three regions account for the largest share of the active audience.

What other brands do Oneworld fans also like?

Beyond Oneworld itself, the audience over-indexes on Viaje a Canada (191.09×), The Travel Guide (168.4×), Gatwick Airport (81.01×), and Aeroplan (81.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oneworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.