Rascasse Audience Intelligence

Wyndham Rewards Target Market in United States

A data profile of the people who buy, follow and care about Wyndham Rewards in United States — modelled from more than twelve digital signal sources. Wyndham Rewards has an estimated audience of 692,770 people in United States.

#2among Loyalty card in United States#3105among Brand in United States#444in Shopping

The average Wyndham Rewards fan in United States is 40.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Days Out With Kids, Bob Evans, Cloudy with a Chance of Meatballs (film), with strongest over-indexing on Days Out With Kids (2450.09× the country average).

Demographically, the Wyndham Rewards audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wyndham Rewards fan in United States is balanced, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Days Out With Kids.

Category: Shopping · Type: Brand · Subtype: Loyalty card

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wyndham Rewards profile in United States.

Audience size
693K
in United States
Gender
53.5%♀
46.5% male
Age
40.9
average years
Country rank
#30110
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wyndham Rewards

53.5% are female, 46.5% are male, average age 40.9.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Wyndham Rewards audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.9
Estimated audience size692,770
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Wyndham Rewards audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

65.3%

of the worldwide Wyndham Rewards audience comes from United States.

Worldwide audience distribution share by country for Wyndham Rewards
CountryShare
United States65.3%
Canada9.3%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wyndham Rewards audience in United States is strongest.

Fig. 05

Top regions by affinity

Wyndham Rewards customers by region in United States
#RegionReachAffinity×
01South Dakota~4K2.65×
02North Dakota~4K2.52×
03Wyoming~2K2.14×
04Montana~4K2.12×
05Iowa~9K1.61×
06West Virginia~5K1.56×
07Minnesota~10K1.47×
08Wisconsin~10K1.45×
09New Mexico~5K1.41×
10Arkansas~7K1.33×
11Mississippi~7K1.32×
12Alabama~10K1.18×
13South Carolina~10K1.12×
14Tennessee~20K1.11×
15Nebraska~4K1.11×
16Oklahoma~8K1.10×
17Kentucky~9K1.05×
18Colorado~10K1.02×
19Missouri~10K1.01×
20Georgia~20K1.00×
21Kansas~5K0.98×
22Idaho~3K0.98×
23Louisiana~8K0.97×
24Michigan~20K0.90×
25Indiana~10K0.90×
26Florida~40K0.89×
27Arizona~10K0.89×
28North Carolina~20K0.88×
29Texas~50K0.85×
30Virginia~10K0.81×
31Nevada~5K0.81×
32Utah~5K0.79×
33Oregon~6K0.75×
34Alaska~1K0.74×
35Illinois~20K0.73×
36Delaware~1K0.72×
37Ohio~10K0.71×
38Washington~9K0.67×
39Maryland~8K0.65×
40Maine~2K0.65×
41Pennsylvania~10K0.63×
42Hawaii~2K0.63×
43New Jersey~9K0.53×
44New Hampshire~1K0.52×
45California~40K0.51×
46Connecticut~3K0.51×
47Washington, District of Columbia~1K0.51×
48Rhode Island~1K0.49×
49New York~20K0.42×
50Massachusetts~5K0.35×
Fig. 06

Affinity by region

Affinity by region — Wyndham Rewards, United States
0.35×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wyndham Rewards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wyndham Rewards audience
#·InterestCategoryAffinity×
01Days Out With KidsTravel & Leisure2450.09×
02Queensland Rugby LeagueSports1208.67×
03PopstarsMovies & TV374.12×
04Arbaaz Khan (Indian actor)Movies & TV367.96×
05BIG4 Holiday ParksTravel & Leisure269.12×
06Phuket International AirportTravel & Leisure244.66×
07Art Gallery of Western AustraliaArts & Culture192.29×
08Bob EvansFood & Beverages164.47×
09Currie CupSports157.78×
10Sasin Graduate Institute of Business Administration of Chulalongkorn UniversityBusiness & Career151.01×
11Cloudy with a Chance of Meatballs (film)Movies & TV149.11×
12Fried noodlesFood & Beverages102.84×
13GimbapFood & Beverages98.81×
14Doris Kearns GoodwinMovies & TV88.16×
15Bacon, egg and cheese sandwichTopic86.98×
16Byron Bay, New South WalesTravel & Leisure85.12×
17SherdogSports82.59×
18Rice BowlFood & Beverages75.47×
19OmeleteInternet & Social Media60.48×
20AAdvantageTravel & Leisure56.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wyndham Rewards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wyndham Rewards audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.33×
Luxury OrientationPREMIUM1.70×
Healthy LifestyleBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wyndham Rewards audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
Convenience OrientationPREMIUM0.72×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wyndham Rewards's target market in United States?

Wyndham Rewards's target market in United States covers an estimated 692,770 people, concentrated in Texas and Florida.

02

What is the gender split and age of Wyndham Rewards customers?

53.5% of the Wyndham Rewards audience are female, 46.5% are male, with an average age of 40.9 years.

03

Which brands do Wyndham Rewards fans like most?

Wyndham Rewards fans show strongest brand affinity for Days Out With Kids (2450.09×), Bob Evans (164.47×), and Cloudy with a Chance of Meatballs (film) (149.11×) over the country average.

04

Where do Wyndham Rewards fans live in United States?

Wyndham Rewards fans in United States are most concentrated in Texas (reach ~50K), Florida (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wyndham Rewards fans also like?

Beyond Wyndham Rewards itself, the audience over-indexes on Bob Evans (164.47×), Cloudy with a Chance of Meatballs (film) (149.11×), Popstars (374.12×), and Arbaaz Khan (Indian actor) (367.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wyndham Rewards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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