Wyndham Rewards Audience in United States

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Wyndham Rewards has an estimated audience of 676,392 people in United States. 53.5% are female, 46.5% are male, average age 40.9. Top regions: Texas, Florida, California. Top brand affinities: Days Out With Kids, Bob Evans, Cloudy with a Chance of Meatballs (film), Arbaaz Khan (Indian actor), Popstars.

The average Wyndham Rewards fan in United States is 40.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Days Out With Kids, Bob Evans, Cloudy with a Chance of Meatballs (film), with strongest over-indexing on Days Out With Kids (2450.09× the country average). Demographically, the Wyndham Rewards audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Loyalty card

Demographics of Wyndham Rewards fans

Demographic split for Wyndham Rewards audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.9
Estimated audience size676,392

Audience persona

The typical Wyndham Rewards fan in United States is balanced, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Days Out With Kids.

Top regions in United States

Top regions ranked by reach for Wyndham Rewards in United States
RegionReachAffinity
Texas53,6620.92×
Florida43,7050.95×
California41,0790.55×
Georgia22,0651.06×
North Carolina19,1670.94×
Illinois17,1540.76×
New York16,8260.45×
Michigan16,6800.94×
Tennessee15,5931.15×
Ohio15,0840.72×
Pennsylvania15,0480.66×
Wisconsin14,4181.42×
Virginia14,3230.87×
Minnesota14,2071.47×
Arizona12,8890.93×
South Carolina11,7371.15×
Colorado11,6101.09×
Indiana11,5480.93×
Alabama11,3061.2×
Missouri11,1841.03×
New Jersey9,9290.58×
Washington9,4390.7×
Iowa9,0321.62×
Kentucky8,8971.05×
Oklahoma8,8691.18×
Louisiana8,5940.99×
Maryland7,8050.67×
Arkansas7,7111.38×
Mississippi6,9931.25×
Oregon6,0130.78×
Nevada5,4720.84×
Kansas5,2570.99×
West Virginia4,9511.57×
Massachusetts4,5940.34×
Utah4,5840.76×
New Mexico4,4961.33×
Montana3,7972.02×
Nebraska3,7911.12×
South Dakota3,7792.42×
Connecticut3,3360.49×
North Dakota3,3052.38×
Idaho3,2070.95×
Wyoming2,0622.06×
Hawaii1,6920.58×
Maine1,5540.64×
Delaware1,2710.68×
New Hampshire1,1370.43×
Alaska9180.63×
Washington, District of Columbia9090.45×
Rhode Island8290.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wyndham Rewards audience
BrandAffinityCategory
Days Out With Kids2450.09×Travel & Leisure
Bob Evans164.47×Food & Beverages
Cloudy with a Chance of Meatballs (film)149.11×Movies & TV
Arbaaz Khan (Indian actor)367.96×Movies & TV
Popstars374.12×Movies & TV
Phuket International Airport244.66×Travel & Leisure
Queensland Rugby League1208.67×Sports
Sherdog82.59×Sports
Bacon, egg and cheese sandwich86.98×
Byron Bay, New South Wales85.12×Travel & Leisure
Fried noodles102.84×Food & Beverages
Omelete60.48×Internet & Social Media
BIG4 Holiday Parks269.12×Travel & Leisure
Art Gallery of Western Australia192.29×Arts & Culture
Doris Kearns Goodwin88.16×Movies & TV
Sasin Graduate Institute of Business Administration of Chulalongkorn University151.01×Business & Career
Rice Bowl75.47×Food & Beverages
Currie Cup157.78×Sports
AAdvantage56.05×Travel & Leisure
Gimbap98.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wyndham Rewards audience
TraitClusterScore
Sports ActivityPOWER2.46
Luxury OrientationPREMIUM2.29
Convenience OrientationPREMIUM2.09
Career OrientationPOWER1.93
Quality AwarenessPREMIUM1.89
TravellingTHRILL1.75

Worldwide distribution

Worldwide audience distribution share by country for Wyndham Rewards
CountryShare
United States65.3%
Canada9.1%
Germany3.4%

See Wyndham Rewards audiences in other countries

More Loyalty card audiences in United States

Frequently asked questions

How many fans does Wyndham Rewards have in United States?

Wyndham Rewards has an estimated audience of 676,392 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Wyndham Rewards fans?

53.5% of Wyndham Rewards fans are female, 46.5% are male, with an average age of 40.9 years.

Which brands do Wyndham Rewards fans like most?

Wyndham Rewards fans show strongest brand affinity for Days Out With Kids (2450.09×), Bob Evans (164.47×), and Cloudy with a Chance of Meatballs (film) (149.11×) over the country average.

Where do Wyndham Rewards fans live in United States?

Wyndham Rewards fans in United States are most concentrated in Texas (reach 53,662), Florida (reach 43,705), and California (reach 41,079). These three regions account for the largest share of the active audience.

What other brands do Wyndham Rewards fans also like?

Beyond Wyndham Rewards itself, the audience over-indexes on Bob Evans (164.47×), Cloudy with a Chance of Meatballs (film) (149.11×), Arbaaz Khan (Indian actor) (367.96×), and Popstars (374.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wyndham Rewards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.