Swagbucks Audience in United States

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Swagbucks has an estimated audience of 1,851,254 people in United States. 58.4% are female, 41.6% are male, average age 37.4. Top regions: California, Florida, Texas. Top brand affinities: Toronto-Dominion Bank, Commonwealth Bank, SurveyMonkey, Corelle, Vancouver Island.

The average Swagbucks fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Toronto-Dominion Bank, Commonwealth Bank, SurveyMonkey, with strongest over-indexing on Toronto-Dominion Bank (30× the country average). Demographically, the Swagbucks audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Loyalty card

Demographics of Swagbucks fans

Demographic split for Swagbucks audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.4
Estimated audience size1,851,254

Audience persona

The typical Swagbucks fan in United States is more female, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Toronto-Dominion Bank.

Top regions in United States

Top regions ranked by reach for Swagbucks in United States
RegionReachAffinity
California160,6820.79×
Florida138,9731.11×
Texas132,8090.83×
New York104,5511.01×
Pennsylvania93,5041.5×
North Carolina75,7811.36×
Ohio70,1741.23×
Georgia66,8581.17×
Illinois64,6291.05×
Michigan61,4551.27×
Tennessee42,0691.13×
Indiana40,8551.21×
Virginia39,4580.88×
New Jersey39,1650.83×
Kentucky37,3051.61×
Washington36,4920.98×
Missouri36,3341.22×
South Carolina33,7191.21×
Massachusetts32,6130.89×
Arizona32,5690.86×
Alabama32,1991.25×
Maryland32,0491.01×
Wisconsin30,0291.08×
Louisiana25,5111.07×
Minnesota23,5300.89×
Colorado22,7540.78×
Oklahoma22,0911.07×
Connecticut21,4851.16×
Oregon20,2940.96×
Kansas19,6541.35×
Arkansas16,8491.1×
West Virginia14,1661.64×
Nevada13,6740.76×
Mississippi13,3390.87×
Iowa13,2270.87×
Utah12,7430.77×
Idaho8,5800.92×
Maine7,9351.2×
Hawaii7,7110.97×
New Hampshire7,0320.96×
Nebraska6,5250.7×
New Mexico6,3530.68×
Rhode Island5,3120.9×
Delaware5,2961.04×
South Dakota3,4080.8×
Montana3,1130.61×
Washington, District of Columbia2,9030.52×
North Dakota2,7280.72×
Wyoming2,6170.95×
Vermont2,4690.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swagbucks audience
BrandAffinityCategory
Toronto-Dominion Bank30×Business & Career
Commonwealth Bank93.35×Business & Career
SurveyMonkey25.32×Business & Career
Corelle40.23×Home & Garden
Vancouver Island34.83×Travel & Leisure
Nuclear power22.89×Home & Garden
Slickdeals10.87×Shopping
Kwik Trip9.19×Shopping
RetailMeNot13.67×Fashion & Accessoires
Powerball3.42×Games
Duke Blue Devils football16.25×Sports
Members Only65.98×Fashion & Accessoires
toy story9.76×Movies & TV
Paid survey29.03×Business & Career
TopCashBack20.9×Shopping
Dollar General2.37×Shopping
Sustainability3.03×Politics & Society
Rubbermaid15.01×Home & Garden
Cashback reward program7.17×Shopping
Ipsos36.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swagbucks audience
TraitClusterScore
Risk AppetiteTHRILL3.02
Luxury OrientationPREMIUM2.63
Price SensitivityPREMIUM2.54
ExtroversionTHRILL1.36
Urban LifestyleOPEN1.18
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Swagbucks
CountryShare
United States24.9%
India7.7%
Pakistan4.9%

See Swagbucks audiences in other countries

More Loyalty card audiences in United States

Frequently asked questions

How many fans does Swagbucks have in United States?

Swagbucks has an estimated audience of 1,851,254 people in United States, concentrated in California and Florida.

What is the gender split and age of Swagbucks fans?

58.4% of Swagbucks fans are female, 41.6% are male, with an average age of 37.4 years.

Which brands do Swagbucks fans like most?

Swagbucks fans show strongest brand affinity for Toronto-Dominion Bank (30×), Commonwealth Bank (93.35×), and SurveyMonkey (25.32×) over the country average.

Where do Swagbucks fans live in United States?

Swagbucks fans in United States are most concentrated in California (reach 160,682), Florida (reach 138,973), and Texas (reach 132,809). These three regions account for the largest share of the active audience.

What other brands do Swagbucks fans also like?

Beyond Swagbucks itself, the audience over-indexes on Commonwealth Bank (93.35×), SurveyMonkey (25.32×), Corelle (40.23×), and Vancouver Island (34.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swagbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.