Rascasse Audience Intelligence

Duke Blue Devils football Audience in United States

A data profile of the people who buy, follow and care about Duke Blue Devils football in United States — modelled from more than twelve digital signal sources. Duke Blue Devils football has an estimated audience of 2,060,551 people in United States.

#227among American football in United States#240among Team in United States#1252in Sports

The average Duke Blue Devils football fan in United States is 40.8 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Texas.

Top brand affinities include Duke Blue Devils men's basketball, Lycamobile, Powerball, with strongest over-indexing on Duke Blue Devils men's basketball (33.04× the country average).

Demographically, the Duke Blue Devils football audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duke Blue Devils football fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Duke Blue Devils men's basketball.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duke Blue Devils football profile in United States.

Audience size
2.1M
in United States
Gender
41.9%♀
58.1% male
Age
40.8
average years
Country rank
#13911
Team in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duke Blue Devils football fans

41.9% are female, 58.1% are male, average age 40.8.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Duke Blue Devils football audience in United States
MetricValue
Female41.9%
Male58.1%
Average age40.8
Estimated audience size2,060,551
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Duke Blue Devils football audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Duke Blue Devils football audience comes from United States.

Worldwide audience distribution share by country for Duke Blue Devils football
CountryShare
United States93.4%
Canada1.7%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duke Blue Devils football audience in United States is strongest.

Fig. 05

Top regions by affinity

Duke Blue Devils football fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~600K9.11×
02South Carolina~90K2.90×
03Alabama~50K1.82×
04Virginia~90K1.81×
05Mississippi~30K1.77×
06Georgia~100K1.69×
07Tennessee~60K1.46×
08Louisiana~30K1.28×
09Delaware~6K1.14×
10Florida~200K1.12×
11Kentucky~30K1.10×
12Nebraska~10K1.09×
13Washington, District of Columbia~7K1.09×
14West Virginia~10K1.02×
15Ohio~60K0.97×
16Pennsylvania~70K0.94×
17Indiana~30K0.91×
18Iowa~10K0.88×
19Maryland~30K0.87×
20Nevada~20K0.87×
21Connecticut~20K0.80×
22Arkansas~10K0.76×
23Texas~100K0.72×
24Oklahoma~20K0.71×
25Wyoming~2K0.71×
26Michigan~40K0.69×
27Massachusetts~30K0.69×
28New Jersey~40K0.67×
29South Dakota~3K0.66×
30Illinois~40K0.65×
31Kansas~10K0.65×
32Rhode Island~4K0.65×
33Hawaii~6K0.63×
34Vermont~2K0.62×
35Colorado~20K0.59×
36New York~70K0.58×
37Arizona~20K0.56×
38Missouri~20K0.56×
39New Hampshire~5K0.56×
40Montana~3K0.56×
41Maine~4K0.55×
42Utah~10K0.52×
43Idaho~5K0.52×
44North Dakota~2K0.49×
45Wisconsin~10K0.46×
46New Mexico~5K0.46×
47California~90K0.40×
48Oregon~9K0.39×
49Minnesota~10K0.38×
50Washington~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Duke Blue Devils football, United States
0.36×1.00×9.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duke Blue Devils football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duke Blue Devils football audience
#·InterestCategoryAffinity×
01LycamobileTechnology & Electronics117.15×
02NC State Wolfpack men's basketballSports40.27×
03Duke Blue Devils men's basketballSports33.04×
04Duke UniversityBusiness & Career27.99×
05Arkansas Razorbacks footballSports25.85×
06Thandie NewtonMovies & TV20.00×
07North Carolina Tar Heels men's basketballSports19.81×
08MetroPCSTechnology & Electronics18.34×
09Erin AndrewsSports16.87×
10Nebraska Cornhuskers footballSports16.82×
11SwagbucksShopping16.25×
12Florida Gators footballSports14.56×
13Auburn Tigers footballSports13.73×
14Tennessee Volunteers footballSports13.65×
15Florida State Seminoles footballSports11.41×
16PowerballGames11.32×
17Clemson Tigers footballSports8.32×
18LSU Tigers footballSports6.98×
19Carolina PanthersSports6.11×
20Capital OneBusiness & Career3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duke Blue Devils football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duke Blue Devils football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.90×
Need for SecurityCONSERVATISM1.44×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duke Blue Devils football audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duke Blue Devils football have in United States?

Duke Blue Devils football has an estimated audience of 2,060,551 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Duke Blue Devils football fans?

41.9% of Duke Blue Devils football fans are female, 58.1% are male, with an average age of 40.8 years.

03

Which brands do Duke Blue Devils football fans like most?

Duke Blue Devils football fans show strongest brand affinity for Duke Blue Devils men's basketball (33.04×), Lycamobile (117.15×), and Powerball (11.32×) over the country average.

04

Where do Duke Blue Devils football fans live in United States?

Duke Blue Devils football fans in United States are most concentrated in North Carolina (reach ~600K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Duke Blue Devils football fans also like?

Beyond Duke Blue Devils football itself, the audience over-indexes on Lycamobile (117.15×), Powerball (11.32×), Duke University (27.99×), and MetroPCS (18.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Duke Blue Devils football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duke Blue Devils football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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