Duke Blue Devils football Audience in United States

Duke Blue Devils football logo

Duke Blue Devils football has an estimated audience of 2,064,289 people in United States. 41.9% are female, 58.1% are male, average age 40.8. Top regions: North Carolina, Florida, Texas. Top brand affinities: Deliver Us From Evil, Alaska, Chandrakasem Rajabhat University, Stracchino, Jesse Plemons.

The average Duke Blue Devils football fan in United States is 40.8 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Deliver Us From Evil, Alaska, Chandrakasem Rajabhat University, with strongest over-indexing on Deliver Us From Evil (103.82× the country average). Demographically, the Duke Blue Devils football audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Duke Blue Devils football fans

Demographic split for Duke Blue Devils football audience in United States
MetricValue
Female41.9%
Male58.1%
Average age40.8
Estimated audience size2,064,289

Audience persona

The typical Duke Blue Devils football fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Deliver Us From Evil.

Top regions in United States

Top regions ranked by reach for Duke Blue Devils football in United States
RegionReachAffinity
North Carolina621,97010.01×
Florida161,7481.16×
Texas141,1900.8×
Georgia101,6411.6×
Virginia92,5991.84×
California91,5470.4×
South Carolina84,8752.73×
New York69,7110.6×
Pennsylvania66,3370.95×
Ohio65,2931.03×
Tennessee63,9261.54×
Alabama49,4391.71×
Illinois43,3690.63×
Michigan36,8520.68×
New Jersey35,6700.68×
Louisiana34,1451.28×
Mississippi32,3601.9×
Maryland32,1040.9×
Indiana30,2330.8×
Massachusetts27,9620.69×
Kentucky27,5101.06×
Arizona20,4840.49×
Colorado19,6420.6×
Nevada19,3350.97×
Missouri16,5680.5×
Connecticut15,7500.76×
Iowa14,2010.84×
Washington14,1150.34×
Wisconsin13,3370.43×
Oklahoma13,2320.58×
Arkansas11,6680.69×
Minnesota11,5000.39×
Nebraska11,0451.07×
Kansas10,4110.64×
West Virginia9,0230.94×
Oregon7,7080.33×
Washington, District of Columbia7,0471.14×
Utah6,9070.37×
Delaware6,7291.18×
Hawaii5,3280.6×
New Hampshire4,1440.51×
New Mexico3,9850.38×
Maine3,8770.52×
Rhode Island3,8730.59×
Idaho3,6210.35×
Montana2,8140.49×
South Dakota2,6660.56×
Vermont1,9870.55×
Wyoming1,8310.6×
North Dakota1,4470.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duke Blue Devils football audience
BrandAffinityCategory
Deliver Us From Evil103.82×Movies & TV
Alaska1.8×Travel & Leisure
Chandrakasem Rajabhat University22.3×Business & Career
Stracchino23.86×Food & Beverages
Jesse Plemons2.36×Movies & TV
Unique Gifts1.54×Shopping
Staycation2.13×Home & Garden
Quiche7.87×Food & Beverages
Nebraska1.63×Travel & Leisure
Kikar HaShabbat9.83×News
Elsword9.21×Games
Surf kayaking8.02×Sports
Kerang3.75×Travel & Leisure
Goop2.82×Internet & Social Media
Graham Greene3.19×Literature
UK garage2.82×Music & Radio
Monogram1.9×Home & Garden
Birthday Gifts1.58×Kids & Family
Pro-Ject1.99×Music & Radio
Holly Hagan21.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duke Blue Devils football audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Need for SecurityCONSERVATISM1.12
Career OrientationPOWER1.1
Quality AwarenessPREMIUM1.08
Community OrientationOPEN1.05
IndulgenceJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Duke Blue Devils football
CountryShare
United States93.4%
Canada1.7%
China1.0%

See Duke Blue Devils football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Duke Blue Devils football have in United States?

Duke Blue Devils football has an estimated audience of 2,064,289 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Duke Blue Devils football fans?

41.9% of Duke Blue Devils football fans are female, 58.1% are male, with an average age of 40.8 years.

Which brands do Duke Blue Devils football fans like most?

Duke Blue Devils football fans show strongest brand affinity for Deliver Us From Evil (103.82×), Alaska (1.8×), and Chandrakasem Rajabhat University (22.3×) over the country average.

Where do Duke Blue Devils football fans live in United States?

Duke Blue Devils football fans in United States are most concentrated in North Carolina (reach 621,970), Florida (reach 161,748), and Texas (reach 141,190). These three regions account for the largest share of the active audience.

What other brands do Duke Blue Devils football fans also like?

Beyond Duke Blue Devils football itself, the audience over-indexes on Alaska (1.8×), Chandrakasem Rajabhat University (22.3×), Stracchino (23.86×), and Jesse Plemons (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duke Blue Devils football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.