Duke Blue Devils football Audience in United States

Duke Blue Devils football has an estimated audience of 2,064,289 people in United States. 41.9% are female, 58.1% are male, average age 40.8. Top regions: North Carolina, Florida, Texas. Top brand affinities: Powerball, Lycamobile, Duke Blue Devils men's basketball, Capital One, PSV Eindhoven.

The average Duke Blue Devils football fan in United States is 40.8 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Powerball, Lycamobile, Duke Blue Devils men's basketball, with strongest over-indexing on Powerball (12.18× the country average). Demographically, the Duke Blue Devils football audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Duke Blue Devils football fans

Demographic split for Duke Blue Devils football audience in United States
MetricValue
Female41.9%
Male58.1%
Average age40.8
Estimated audience size2,064,289

Audience persona

The typical Duke Blue Devils football fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Powerball.

Top regions in United States

Top regions ranked by reach for Duke Blue Devils football in United States
RegionReachAffinity
North Carolina621,97010.01×
Florida161,7481.16×
Texas141,1900.8×
Georgia101,6411.6×
Virginia92,5991.84×
California91,5470.4×
South Carolina84,8752.73×
New York69,7110.6×
Pennsylvania66,3370.95×
Ohio65,2931.03×
Tennessee63,9261.54×
Alabama49,4391.71×
Illinois43,3690.63×
Michigan36,8520.68×
New Jersey35,6700.68×
Louisiana34,1451.28×
Mississippi32,3601.9×
Maryland32,1040.9×
Indiana30,2330.8×
Massachusetts27,9620.69×
Kentucky27,5101.06×
Arizona20,4840.49×
Colorado19,6420.6×
Nevada19,3350.97×
Missouri16,5680.5×
Connecticut15,7500.76×
Iowa14,2010.84×
Washington14,1150.34×
Wisconsin13,3370.43×
Oklahoma13,2320.58×
Arkansas11,6680.69×
Minnesota11,5000.39×
Nebraska11,0451.07×
Kansas10,4110.64×
West Virginia9,0230.94×
Oregon7,7080.33×
Washington, District of Columbia7,0471.14×
Utah6,9070.37×
Delaware6,7291.18×
Hawaii5,3280.6×
New Hampshire4,1440.51×
New Mexico3,9850.38×
Maine3,8770.52×
Rhode Island3,8730.59×
Idaho3,6210.35×
Montana2,8140.49×
South Dakota2,6660.56×
Vermont1,9870.55×
Wyoming1,8310.6×
North Dakota1,4470.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duke Blue Devils football audience
BrandAffinityCategory
Powerball12.18×Games
Lycamobile103.82×Technology & Electronics
Duke Blue Devils men's basketball23.86×Sports
Capital One9.89×Business & Career
PSV Eindhoven62×Sports
Aaron Rodgers10.88×Sports
Swagbucks37.1×Shopping
MetroPCS16.92×Technology & Electronics
Luka Dončić13.96×Sports
Tennessee Volunteers football11.66×Sports
Nebraska Cornhuskers football14.94×Sports
Google Maps4.26×Internet & Social Media
Nissan Altima21.82×Cars & Mobility
Thandie Newton20×Movies & TV
Freddie Freeman18.8×Sports
Arkansas Razorbacks football25.94×Sports
Florida Gators football13.69×Sports
TNT (TV channel)17.9×Movies & TV
Duke University16.52×Business & Career
Carolina Panthers7.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duke Blue Devils football audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Need for SecurityCONSERVATISM1.12
Career OrientationPOWER1.1
Quality AwarenessPREMIUM1.08
Community OrientationOPEN1.05
IndulgenceJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Duke Blue Devils football
CountryShare
United States93.4%
Canada1.7%
China1.0%

See Duke Blue Devils football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Duke Blue Devils football have in United States?

Duke Blue Devils football has an estimated audience of 2,064,289 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Duke Blue Devils football fans?

41.9% of Duke Blue Devils football fans are female, 58.1% are male, with an average age of 40.8 years.

Which brands do Duke Blue Devils football fans like most?

Duke Blue Devils football fans show strongest brand affinity for Powerball (12.18×), Lycamobile (103.82×), and Duke Blue Devils men's basketball (23.86×) over the country average.

Where do Duke Blue Devils football fans live in United States?

Duke Blue Devils football fans in United States are most concentrated in North Carolina (reach 621,970), Florida (reach 161,748), and Texas (reach 141,190). These three regions account for the largest share of the active audience.

What other brands do Duke Blue Devils football fans also like?

Beyond Duke Blue Devils football itself, the audience over-indexes on Lycamobile (103.82×), Duke Blue Devils men's basketball (23.86×), Capital One (9.89×), and PSV Eindhoven (62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duke Blue Devils football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.