MetroPCS Audience in United States

MetroPCS logo

MetroPCS has an estimated audience of 7,336,240 people in United States. 39.6% are female, 60.4% are male, average age 33.4. Top regions: Texas, Florida, California. Top brand affinities: Verizon Wireless, Boost Mobile, Straight Talk, Sprint Corporation, T-Mobile.

The average MetroPCS fan in United States is 33.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Verizon Wireless, Boost Mobile, Straight Talk, with strongest over-indexing on Verizon Wireless (21.77× the country average). Demographically, the MetroPCS audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of MetroPCS fans

Demographic split for MetroPCS audience in United States
MetricValue
Female39.6%
Male60.4%
Average age33.4
Estimated audience size7,336,240

Audience persona

The typical MetroPCS fan in United States is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Verizon Wireless.

Top regions in United States

Top regions ranked by reach for MetroPCS in United States
RegionReachAffinity
Texas1,514,0082.4×
Florida1,468,9392.96×
California1,399,9751.74×
Georgia613,6462.72×
New York437,1431.07×
Michigan416,3722.17×
Pennsylvania348,9601.41×
Alabama231,6742.26×
New Jersey226,3561.21×
Massachusetts201,0761.39×
Ohio194,8990.86×
Illinois192,1750.79×
Maryland182,4851.45×
North Carolina177,4140.8×
Tennessee166,5621.13×
Virginia152,7860.85×
South Carolina146,5341.33×
Nevada141,2981.99×
Louisiana133,5801.41×
Indiana131,5130.98×
Arizona118,3890.79×
Washington115,0330.78×
Colorado95,3150.82×
Missouri84,1070.71×
Oklahoma72,7040.89×
New Mexico72,5271.97×
Kentucky66,9490.73×
Minnesota66,1570.63×
Connecticut56,6320.77×
Oregon54,7230.65×
Arkansas53,9090.89×
Mississippi53,1790.88×
Wisconsin51,3410.47×
Rhode Island47,2512.02×
Kansas41,9180.73×
Utah38,8550.59×
Idaho27,8560.76×
Delaware27,2501.35×
Iowa26,5690.44×
Washington, District of Columbia18,4290.84×
New Hampshire14,5910.5×
West Virginia11,7160.34×
Nebraska9,4530.26×
Maine4,3100.16×
Hawaii4,0690.13×
North Dakota3,9740.26×
Montana3,9420.19×
South Dakota2,2840.13×
Wyoming2,1350.2×
Vermont1,4020.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MetroPCS audience
BrandAffinityCategory
Verizon Wireless21.77×Technology & Electronics
Boost Mobile20.52×Technology & Electronics
Straight Talk21×Technology & Electronics
Sprint Corporation36.27×Technology & Electronics
T-Mobile6.38×Technology & Electronics
U.S. Cellular25.42×Technology & Electronics
Consumer Cellular15.94×Technology & Electronics
Lycamobile35.37×Technology & Electronics
Snap!15.73×Music & Radio
Duke Blue Devils football18.34×Sports
VOO6.3×Technology & Electronics
Apple Store6.09×Shopping
Prepaid mobile phone13.18×Technology & Electronics
Dollar General2.47×Shopping
Repossession11.52×Politics & Society
The UPS Store2.61×Shopping
Postpaid mobile phone28.96×Technology & Electronics
Virgin Mobile19×Technology & Electronics
Google Docs2.15×Internet & Social Media
Best Buy2.06×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MetroPCS audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
IndulgenceJOY1.88
Family OrientationCONSERVATISM1.83
Convenience OrientationPREMIUM1.45
Pet OwnershipJOY1.39
Luxury OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for MetroPCS
CountryShare
United States92.6%
Mexico1.0%
Puerto Rico1.0%

See MetroPCS audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does MetroPCS have in United States?

MetroPCS has an estimated audience of 7,336,240 people in United States, concentrated in Texas and Florida.

What is the gender split and age of MetroPCS fans?

39.6% of MetroPCS fans are female, 60.4% are male, with an average age of 33.4 years.

Which brands do MetroPCS fans like most?

MetroPCS fans show strongest brand affinity for Verizon Wireless (21.77×), Boost Mobile (20.52×), and Straight Talk (21×) over the country average.

Where do MetroPCS fans live in United States?

MetroPCS fans in United States are most concentrated in Texas (reach 1,514,008), Florida (reach 1,468,939), and California (reach 1,399,975). These three regions account for the largest share of the active audience.

What other brands do MetroPCS fans also like?

Beyond MetroPCS itself, the audience over-indexes on Boost Mobile (20.52×), Straight Talk (21×), Sprint Corporation (36.27×), and T-Mobile (6.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MetroPCS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.