Rascasse Audience Intelligence

MetroPCS Target Market in United States

A data profile of the people who buy, follow and care about MetroPCS in United States — modelled from more than twelve digital signal sources. MetroPCS has an estimated audience of 6,943,820 people in United States.

#8among Mobile phone operator in United States#524among Brand in United States#231in Technology & Electronics

The average MetroPCS fan in United States is 33.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Verizon Wireless, Boost Mobile, Straight Talk, with strongest over-indexing on Verizon Wireless (21.77× the country average).

Demographically, the MetroPCS audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MetroPCS fan in United States is more male, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Verizon Wireless.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MetroPCS profile in United States.

Audience size
6.9M
in United States
Gender
39.6%♀
60.4% male
Age
33.4
average years
Country rank
#5058
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MetroPCS

39.6% are female, 60.4% are male, average age 33.4.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for MetroPCS audience in United States
MetricValue
Female39.6%
Male60.4%
Average age33.4
Estimated audience size6,943,820
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the MetroPCS audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3921%
40-4915%
50+9%
Fig. 04

Worldwide distribution

92.2%

of the worldwide MetroPCS audience comes from United States.

Worldwide audience distribution share by country for MetroPCS
CountryShare
United States92.2%
Mexico1.1%
Puerto Rico1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MetroPCS audience in United States is strongest.

Fig. 05

Top regions by affinity

MetroPCS customers by region in United States
#RegionReachAffinity×
01Florida~1.5M3.02×
02Georgia~600K2.71×
03Alabama~200K2.37×
04Texas~1.5M2.36×
05Michigan~400K2.23×
06Rhode Island~50K2.14×
07Nevada~100K2.00×
08New Mexico~70K2.00×
09California~1.5M1.71×
10Maryland~200K1.44×
11Pennsylvania~300K1.39×
12Louisiana~100K1.39×
13Delaware~30K1.38×
14Massachusetts~200K1.35×
15South Carolina~100K1.27×
16New Jersey~200K1.17×
17Tennessee~200K1.15×
18New York~400K1.01×
19Indiana~100K0.97×
20Mississippi~60K0.93×
21Oklahoma~70K0.86×
22Arkansas~50K0.86×
23Washington, District of Columbia~20K0.85×
24Ohio~200K0.84×
25Virginia~100K0.83×
26Colorado~90K0.81×
27Illinois~200K0.78×
28Arizona~100K0.78×
29Idaho~30K0.77×
30Washington~100K0.76×
31Connecticut~60K0.75×
32North Carolina~200K0.74×
33Kentucky~70K0.71×
34Missouri~80K0.70×
35Kansas~40K0.70×
36Minnesota~70K0.65×
37Oregon~50K0.65×
38Utah~40K0.63×
39New Hampshire~20K0.52×
40Wisconsin~50K0.47×
41Iowa~30K0.46×
42West Virginia~10K0.38×
43North Dakota~5K0.32×
44Wyoming~3K0.32×
45Alaska~5K0.30×
46Nebraska~10K0.29×
47Montana~5K0.25×
48South Dakota~4K0.25×
49Maine~6K0.23×
50Hawaii~6K0.19×
Fig. 06

Affinity by region

Affinity by region — MetroPCS, United States
0.19×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MetroPCS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MetroPCS audience
#·InterestCategoryAffinity×
01Sprint CorporationTechnology & Electronics36.27×
02LycamobileTechnology & Electronics35.37×
03Postpaid mobile phoneTechnology & Electronics28.96×
04U.S. CellularTechnology & Electronics25.42×
05Verizon WirelessTechnology & Electronics21.77×
06Straight TalkTechnology & Electronics21.00×
07Boost MobileTechnology & Electronics20.52×
08Virgin MobileTechnology & Electronics19.00×
09Duke Blue Devils footballSports18.34×
10Consumer CellularTechnology & Electronics15.94×
11Snap!Music & Radio15.73×
12Prepaid mobile phoneTechnology & Electronics13.18×
13RepossessionPolitics & Society11.52×
14T-MobileTechnology & Electronics6.38×
15VOOTechnology & Electronics6.30×
16Apple StoreShopping6.09×
17The UPS StoreShopping2.61×
18Dollar GeneralShopping2.47×
19Google DocsInternet & Social Media2.15×
20Best BuyShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MetroPCS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MetroPCS audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.91×
Need for SecurityCONSERVATISM1.85×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MetroPCS audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Sports ActivityPOWER0.92×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MetroPCS's target market in United States?

MetroPCS's target market in United States covers an estimated 6,943,820 people, concentrated in Florida and Texas.

02

What is the gender split and age of MetroPCS customers?

39.6% of the MetroPCS audience are female, 60.4% are male, with an average age of 33.4 years.

03

Which brands do MetroPCS fans like most?

MetroPCS fans show strongest brand affinity for Verizon Wireless (21.77×), Boost Mobile (20.52×), and Straight Talk (21×) over the country average.

04

Where do MetroPCS fans live in United States?

MetroPCS fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do MetroPCS fans also like?

Beyond MetroPCS itself, the audience over-indexes on Boost Mobile (20.52×), Straight Talk (21×), Sprint Corporation (36.27×), and T-Mobile (6.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See MetroPCS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MetroPCS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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