Rascasse Audience Intelligence

U.S. Cellular Target Market in United States

A data profile of the people who buy, follow and care about U.S. Cellular in United States — modelled from more than twelve digital signal sources. U.S. Cellular has an estimated audience of 2,069,744 people in United States.

#15among Mobile phone operator in United States#1416among Brand in United States#509in Technology & Electronics

The average U.S. Cellular fan in United States is 41.3 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Iowa, North Carolina.

Top brand affinities include DeMoulas Market Basket, Boost Mobile, VOO, with strongest over-indexing on DeMoulas Market Basket (27.64× the country average).

Demographically, the U.S. Cellular audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical U.S. Cellular fan in United States is balanced, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for DeMoulas Market Basket.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Cellular profile in United States.

Audience size
2.1M
in United States
Gender
46.8%♀
53.2% male
Age
41.3
average years
Country rank
#13871
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of U.S. Cellular

46.8% are female, 53.2% are male, average age 41.3.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for U.S. Cellular audience in United States
MetricValue
Female46.8%
Male53.2%
Average age41.3
Estimated audience size2,069,744
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the U.S. Cellular audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4920%
50+28%
Fig. 04

Worldwide distribution

96.8%

of the worldwide U.S. Cellular audience comes from United States.

Worldwide audience distribution share by country for U.S. Cellular
CountryShare
United States96.8%
Canada0.7%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Cellular audience in United States is strongest.

Fig. 05

Top regions by affinity

U.S. Cellular customers by region in United States
#RegionReachAffinity×
01Iowa~200K11.51×
02Wisconsin~300K7.57×
03Maine~60K7.46×
04West Virginia~40K4.30×
05Oklahoma~80K3.18×
06Nebraska~30K2.91×
07Oregon~40K1.62×
08New Hampshire~10K1.62×
09North Carolina~100K1.59×
10Missouri~50K1.32×
11Kansas~20K1.03×
12Illinois~70K0.95×
13Tennessee~40K0.93×
14Virginia~40K0.76×
15Washington~30K0.66×
16Vermont~2K0.60×
17Alaska~2K0.46×
18Delaware~3K0.41×
19Rhode Island~3K0.37×
20North Dakota~2K0.37×
21Montana~2K0.35×
22Hawaii~3K0.34×
23South Dakota~2K0.34×
24Maryland~10K0.29×
25New Mexico~3K0.26×
26Idaho~3K0.24×
27Washington, District of Columbia~2K0.24×
28Mississippi~4K0.23×
29Arkansas~4K0.21×
30Minnesota~7K0.20×
31Utah~4K0.19×
32Connecticut~4K0.18×
33Louisiana~5K0.17×
34South Carolina~5K0.16×
35Kentucky~5K0.16×
36Nevada~4K0.16×
37Alabama~5K0.15×
38Indiana~5K0.13×
39Colorado~5K0.13×
40Arizona~5K0.12×
41Massachusetts~5K0.12×
42California~30K0.11×
43Georgia~7K0.11×
44Texas~20K0.10×
45Ohio~7K0.10×
46Michigan~6K0.10×
47New Jersey~6K0.10×
48Pennsylvania~7K0.09×
49Florida~10K0.08×
50New York~9K0.07×
Fig. 06

Affinity by region

Affinity by region — U.S. Cellular, United States
0.07×1.00×11.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Cellular audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Cellular audience
#·InterestCategoryAffinity×
01Radio PopularMusic & Radio76.26×
02Isle of Man TTSports39.42×
03Video game console emulatorGames34.27×
048x8Technology & Electronics32.01×
05DeMoulas Market BasketBusiness & Career27.64×
06True CorporationTechnology & Electronics18.31×
07VodafoneTechnology & Electronics15.63×
08Boost MobileTechnology & Electronics15.22×
09WinCo FoodsFood & Beverages10.99×
10Prepaid mobile phoneTechnology & Electronics10.97×
11Consumer CellularTechnology & Electronics10.46×
12VOOTechnology & Electronics9.52×
13Verizon WirelessTechnology & Electronics9.17×
14Straight TalkTechnology & Electronics7.93×
15Runway (fashion)Fashion & Accessoires5.64×
16Anthony EdwardsMovies & TV5.41×
17T-MobileTechnology & Electronics3.40×
18WirelessTechnology & Electronics3.23×
19verizonTechnology & Electronics2.38×
20JesusPolitics & Society2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Cellular audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Cellular audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.41×
TraditionCONSERVATISM1.41×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Cellular audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Sports ActivityPOWER0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is U.S. Cellular's target market in United States?

U.S. Cellular's target market in United States covers an estimated 2,069,744 people, concentrated in Wisconsin and Iowa.

02

What is the gender split and age of U.S. Cellular customers?

46.8% of the U.S. Cellular audience are female, 53.2% are male, with an average age of 41.3 years.

03

Which brands do U.S. Cellular fans like most?

U.S. Cellular fans show strongest brand affinity for DeMoulas Market Basket (27.64×), Boost Mobile (15.22×), and VOO (9.52×) over the country average.

04

Where do U.S. Cellular fans live in United States?

U.S. Cellular fans in United States are most concentrated in Wisconsin (reach ~300K), Iowa (reach ~200K), and North Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Cellular fans also like?

Beyond U.S. Cellular itself, the audience over-indexes on Boost Mobile (15.22×), VOO (9.52×), Verizon Wireless (9.17×), and WinCo Foods (10.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See U.S. Cellular audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Cellular. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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