U.S. Cellular Audience in United States

U.S. Cellular logo

U.S. Cellular has an estimated audience of 2,236,707 people in United States. 46.8% are female, 53.2% are male, average age 41.3. Top regions: Wisconsin, Iowa, North Carolina. Top brand affinities: DeMoulas Market Basket, Boost Mobile, VOO, Verizon Wireless, WinCo Foods.

The average U.S. Cellular fan in United States is 41.3 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Iowa, North Carolina. Top brand affinities include DeMoulas Market Basket, Boost Mobile, VOO, with strongest over-indexing on DeMoulas Market Basket (27.64× the country average). Demographically, the U.S. Cellular audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of U.S. Cellular fans

Demographic split for U.S. Cellular audience in United States
MetricValue
Female46.8%
Male53.2%
Average age41.3
Estimated audience size2,236,707

Audience persona

The typical U.S. Cellular fan in United States is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for DeMoulas Market Basket.

Top regions in United States

Top regions ranked by reach for U.S. Cellular in United States
RegionReachAffinity
Wisconsin255,0767.58×
Iowa214,28711.63×
North Carolina115,3181.71×
Oklahoma83,0033.34×
Illinois73,0130.98×
Maine58,9207.35×
Missouri49,1141.36×
Tennessee43,5680.97×
Oregon43,3531.69×
Virginia42,4710.78×
West Virginia41,9684.03×
Nebraska33,3302.97×
Washington30,5270.68×
California26,1600.11×
Texas18,7930.1×
Kansas18,4781.05×
New Hampshire13,7791.56×
Maryland10,7770.28×
Florida9,4520.06×
New York6,7630.05×
Minnesota5,5250.17×
Georgia4,8990.07×
Ohio4,2880.06×
Pennsylvania4,0760.05×
South Carolina3,5510.11×
Michigan3,2940.06×
Massachusetts3,1660.07×
Indiana3,0120.07×
Arizona2,9210.06×
Colorado2,8570.08×
Arkansas2,5820.14×
Kentucky2,3140.08×
New Jersey2,1420.04×
Vermont2,0410.52×
Alabama1,9800.06×
Louisiana1,6320.06×
Nevada1,4080.07×
Mississippi1,2030.07×
Connecticut9850.04×
Idaho9780.09×
South Dakota8660.17×
Utah8630.04×
New Mexico5480.05×
Washington, District of Columbia5370.08×
Montana4030.06×
Hawaii4020.04×
North Dakota3770.08×
Rhode Island2910.04×
Alaska2700.06×
Wyoming2540.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U.S. Cellular audience
BrandAffinityCategory
DeMoulas Market Basket27.64×Business & Career
Boost Mobile15.22×Technology & Electronics
VOO9.52×Technology & Electronics
Verizon Wireless9.17×Technology & Electronics
WinCo Foods10.99×Food & Beverages
8x832.01×Technology & Electronics
T-Mobile3.4×Technology & Electronics
Isle of Man TT39.42×Sports
Anthony Edwards5.41×Movies & TV
Straight Talk7.93×Technology & Electronics
Consumer Cellular10.46×Technology & Electronics
Prepaid mobile phone10.97×Technology & Electronics
Wireless3.23×Technology & Electronics
Jesus2.2×Politics & Society
True Corporation18.31×Technology & Electronics
Video game console emulator34.27×Games
Radio Popular76.26×Music & Radio
verizon2.38×Technology & Electronics
Runway (fashion)5.64×Fashion & Accessoires
Vodafone15.63×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U.S. Cellular audience
TraitClusterScore
Need for SecurityCONSERVATISM2.28
Price SensitivityPREMIUM1.2
Social Media UsageJOY1.16
ExtroversionTHRILL1.1
Career OrientationPOWER1.06
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for U.S. Cellular
CountryShare
United States97.0%
Canada0.6%
China0.6%

See U.S. Cellular audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does U.S. Cellular have in United States?

U.S. Cellular has an estimated audience of 2,236,707 people in United States, concentrated in Wisconsin and Iowa.

What is the gender split and age of U.S. Cellular fans?

46.8% of U.S. Cellular fans are female, 53.2% are male, with an average age of 41.3 years.

Which brands do U.S. Cellular fans like most?

U.S. Cellular fans show strongest brand affinity for DeMoulas Market Basket (27.64×), Boost Mobile (15.22×), and VOO (9.52×) over the country average.

Where do U.S. Cellular fans live in United States?

U.S. Cellular fans in United States are most concentrated in Wisconsin (reach 255,076), Iowa (reach 214,287), and North Carolina (reach 115,318). These three regions account for the largest share of the active audience.

What other brands do U.S. Cellular fans also like?

Beyond U.S. Cellular itself, the audience over-indexes on Boost Mobile (15.22×), VOO (9.52×), Verizon Wireless (9.17×), and WinCo Foods (10.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Cellular. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.