Rascasse Audience Intelligence

Wireless Audience in United States

A data profile of the people who buy, follow and care about Wireless in United States — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 29,828,543 people in United States.

#646among Topic in United States#50in Technology & Electronics

The average Wireless fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include T-Mobile, Optical fiber, Google, with strongest over-indexing on T-Mobile (2.06× the country average).

Demographically, the Wireless audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wireless fan in United States is more male, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for T-Mobile.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wireless profile in United States.

Audience size
29.8M
in United States
Gender
43.5%♀
56.5% male
Age
42.2
average years
Country rank
#933
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wireless fans

43.5% are female, 56.5% are male, average age 42.2.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Wireless audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.2
Estimated audience size29,828,543
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Wireless audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Wireless audience comes from United States.

Worldwide audience distribution share by country for Wireless
CountryShare
United States21.8%
Italy5.6%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wireless audience in United States is strongest.

Fig. 05

Top regions by affinity

Wireless fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~500K2.09×
02Indiana~700K1.23×
03Mississippi~300K1.21×
04Tennessee~700K1.20×
05Louisiana~500K1.17×
06Ohio~1M1.15×
07Alabama~500K1.14×
08Oklahoma~400K1.12×
09Nevada~300K1.11×
10Iowa~300K1.11×
11Texas~3M1.09×
12Kentucky~400K1.09×
13Nebraska~200K1.07×
14California~3.5M1.06×
15New Mexico~200K1.06×
16Georgia~1M1.05×
17New York~1.5M1.04×
18Illinois~1M1.04×
19Michigan~800K1.04×
20New Jersey~800K1.03×
21South Carolina~500K1.03×
22North Carolina~900K1.02×
23Kansas~200K1.02×
24Colorado~500K0.99×
25Oregon~300K0.99×
26Virginia~700K0.98×
27Wisconsin~400K0.98×
28Florida~2M0.97×
29Arizona~600K0.97×
30Washington~600K0.96×
31Missouri~500K0.96×
32West Virginia~100K0.95×
33Delaware~80K0.95×
34Pennsylvania~900K0.94×
35Maryland~500K0.94×
36Massachusetts~500K0.93×
37Utah~200K0.93×
38Montana~80K0.93×
39Idaho~100K0.92×
40Connecticut~300K0.91×
41South Dakota~60K0.91×
42Minnesota~400K0.90×
43Washington, District of Columbia~80K0.89×
44Vermont~50K0.88×
45Maine~90K0.87×
46North Dakota~50K0.87×
47Hawaii~100K0.85×
48Rhode Island~80K0.85×
49Alaska~50K0.85×
50New Hampshire~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Wireless, United States
0.80×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wireless audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wireless audience
#·InterestCategoryAffinity×
01Wireless speakersTechnology & Electronics5.33×
02Optical fiberTechnology & Electronics4.75×
03EngadgetTechnology & Electronics3.59×
04Compact carCars & Mobility2.08×
05T-MobileTechnology & Electronics2.06×
06BluetoothTechnology & Electronics1.98×
07Virtual realityTechnology & Electronics1.89×
08HeadphonesTechnology & Electronics1.82×
09Risk managementBusiness & Career1.80×
10Discount TireShopping1.78×
11Political scienceBusiness & Career1.69×
12WholesaleFashion & Accessoires1.66×
13LingerieFashion & Accessoires1.65×
14Made in USABusiness & Career1.65×
15Creative CommonsTechnology & Electronics1.63×
16Talk radioMusic & Radio1.62×
17MeteorologyHome & Garden1.56×
18LinuxTechnology & Electronics1.56×
19GoogleInternet & Social Media1.53×
20FundraisingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wireless audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wireless audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
Convenience OrientationPREMIUM1.43×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wireless audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wireless have in United States?

Wireless has an estimated audience of 29,828,543 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wireless fans?

43.5% of Wireless fans are female, 56.5% are male, with an average age of 42.2 years.

03

Which brands do Wireless fans like most?

Wireless fans show strongest brand affinity for T-Mobile (2.06×), Optical fiber (4.75×), and Google (1.53×) over the country average.

04

Where do Wireless fans live in United States?

Wireless fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Wireless fans also like?

Beyond Wireless itself, the audience over-indexes on Optical fiber (4.75×), Google (1.53×), Wireless speakers (5.33×), and Lingerie (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Wireless audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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