Wireless Audience in United States

Wireless logo

Wireless has an estimated audience of 29,828,543 people in United States. 43.5% are female, 56.5% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Goop, Elsword, Governor of Michigan, Vocal harmony, Grinch.

The average Wireless fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Elsword, Governor of Michigan, with strongest over-indexing on Goop (14.36× the country average). Demographically, the Wireless audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Wireless fans

Demographic split for Wireless audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.2
Estimated audience size29,828,543

Audience persona

The typical Wireless fan in United States is more male, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Wireless in United States
RegionReachAffinity
California2,937,2470.9×
Texas2,380,9420.93×
Florida2,055,0531.02×
New York1,763,4961.06×
Ohio1,275,8271.39×
Georgia1,033,0831.12×
Pennsylvania1,009,0371×
North Carolina911,1991.02×
Michigan907,8261.16×
Tennessee894,1261.49×
Illinois894,0560.9×
New Jersey884,4321.17×
Virginia672,5870.93×
Indiana617,5571.13×
Arizona598,7810.98×
Colorado548,4641.17×
Washington540,0420.9×
South Carolina501,6521.12×
Wisconsin493,2401.1×
Massachusetts491,5400.84×
Alabama490,7191.18×
Missouri490,1851.02×
Maryland484,0440.94×
Louisiana479,6961.25×
Kentucky428,4011.15×
Oklahoma412,7841.25×
Minnesota408,7920.96×
Arkansas396,2741.61×
Oregon347,1711.02×
Nevada345,4361.2×
Mississippi337,6881.37×
Iowa318,9251.3×
Connecticut260,1020.87×
Kansas246,1181.05×
Utah197,4900.74×
Nebraska170,0031.14×
New Mexico149,8631×
Idaho126,3230.84×
West Virginia125,7740.91×
Hawaii85,2150.66×
Delaware83,1481.01×
New Hampshire80,1280.68×
Maine77,3270.72×
Rhode Island73,2470.77×
Washington, District of Columbia65,3720.73×
Montana62,0390.75×
South Dakota59,5650.86×
North Dakota46,6140.76×
Wyoming36,1870.82×
Alaska34,2890.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wireless audience
BrandAffinityCategory
Goop14.36×Internet & Social Media
Elsword37.5×Games
Governor of Michigan16.89×Politics & Society
Vocal harmony9.9×Music & Radio
Grinch8.22×Movies & TV
Wok12.6×Food & Beverages
Google Home10.95×Technology & Electronics
Hibachi12.38×Food & Beverages
Hipster13.62×Politics & Society
Grace Slick12.38×Music & Radio
Israel2.97×Travel & Leisure
El Paso County, Colorado17.17×Travel & Leisure
headspace11.99×Health
No Escape (1994 film)14.5×Movies & TV
Cherish (group)13.58×Music & Radio
Fairy godmother8.88×Literature
TV Fanatic11.86×Movies & TV
Guitarist (magazine)11.69×Music & Radio
Historic site4.33×Arts & Culture
La Jolla8.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wireless audience
TraitClusterScore
Early Adopter MentalityPOWER1.58
Convenience OrientationPREMIUM1.34
ExtroversionTHRILL1.27
Family OrientationCONSERVATISM1.16
IndividualismJOY1.12
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Wireless
CountryShare
United States21.8%
Italy5.6%
Brazil4.8%

See Wireless audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wireless have in United States?

Wireless has an estimated audience of 29,828,543 people in United States, concentrated in California and Texas.

What is the gender split and age of Wireless fans?

43.5% of Wireless fans are female, 56.5% are male, with an average age of 42.2 years.

Which brands do Wireless fans like most?

Wireless fans show strongest brand affinity for Goop (14.36×), Elsword (37.5×), and Governor of Michigan (16.89×) over the country average.

Where do Wireless fans live in United States?

Wireless fans in United States are most concentrated in California (reach 2,937,247), Texas (reach 2,380,942), and Florida (reach 2,055,053). These three regions account for the largest share of the active audience.

What other brands do Wireless fans also like?

Beyond Wireless itself, the audience over-indexes on Elsword (37.5×), Governor of Michigan (16.89×), Vocal harmony (9.9×), and Grinch (8.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.