A data profile of the people who buy, follow and care about Wireless in Brazil — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 6,603,808 people in Brazil.
Wireless has an estimated audience of 6,603,808 people in Brazil. 49.0% are female, 51.0% are male, average age 43.3. Top brand affinities: Seleção Brasileira, MSN, Cloud computing, Bluetooth, Manaus.
Top brand affinities include Seleção Brasileira, MSN, Cloud computing, with strongest over-indexing on Seleção Brasileira (1.94× the country average).
Demographically, the Wireless audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Wireless fan in Brazil is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Wireless profile in Brazil.
49.0% are female, 51.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 43.3 |
| Estimated audience size | 6,603,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Wireless audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | William Shatner | Movies & TV | 5.68× | ||
| 02 | TP-Link | Technology & Electronics | 4.96× | ||
| 03 | Quadcopter | Technology & Electronics | 4.52× | ||
| 04 | Bluetooth | Technology & Electronics | 3.40× | ||
| 05 | Manaus | Travel & Leisure | 2.78× | ||
| 06 | Headphones | Technology & Electronics | 2.53× | ||
| 07 | Virtual reality | Technology & Electronics | 2.14× | ||
| 08 | Makita | Home & Garden | 1.98× | ||
| 09 | Deborah Secco | Movies & TV | 1.97× | ||
| 10 | Seleção Brasileira | Sports | 1.94× | ||
| 11 | Claro TV | Movies & TV | 1.91× | ||
| 12 | Juliana Paes | Movies & TV | 1.88× | ||
| 13 | MSN | News | 1.81× | ||
| 14 | Public transport | Cars & Mobility | 1.79× | ||
| 15 | Linux | Technology & Electronics | 1.76× | ||
| 16 | Cloud computing | Technology & Electronics | 1.69× | ||
| 17 | Spanish language | Politics & Society | 1.61× | ||
| 18 | Brad Pitt | Movies & TV | 1.60× | ||
| 19 | Submarino | Shopping | 1.57× | ||
| 20 | JBL | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Mindfulness | BALANCE | 0.60× | |
| Community Orientation | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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