A data profile of the people who buy, follow and care about Claro TV in Brazil — modelled from more than twelve digital signal sources. Claro TV has an estimated audience of 4,846,385 people in Brazil.
The average Claro TV fan in Brazil is 43.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Vivo (telecommunications), Honduras, Panama, with strongest over-indexing on Vivo (telecommunications) (5.64× the country average).
Demographically, the Claro TV audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Claro TV fan in Brazil is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Vivo (telecommunications).
The key figures that characterise the Claro TV profile in Brazil.
56.2% are female, 43.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.7 |
| Estimated audience size | 4,846,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Claro TV audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 72.8% |
| Colombia | 11.6% |
| Argentina | 5.1% |
Where the Claro TV audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~900K | 2.06× | |
| 02 | Federal District | ~200K | 1.86× | |
| 03 | São Paulo | ~2M | 1.52× | |
| 04 | Rio Grande do Sul | ~400K | 1.28× | |
| 05 | Amazonas | ~100K | 1.21× | |
| 06 | Espírito Santo | ~100K | 1.05× | |
| 07 | Mato Grosso do Sul | ~70K | 1.05× | |
| 08 | Minas Gerais | ~500K | 1.03× | |
| 09 | Sergipe | ~50K | 0.99× | |
| 10 | Santa Catarina | ~200K | 0.96× | |
| 11 | Rio Grande do Norte | ~80K | 0.95× | |
| 12 | Acre | ~20K | 0.94× | |
| 13 | Paraná | ~300K | 0.89× | |
| 14 | Goiás | ~200K | 0.89× | |
| 15 | Paraíba | ~90K | 0.89× | |
| 16 | Alagoas | ~60K | 0.88× | |
| 17 | Mato Grosso | ~80K | 0.87× | |
| 18 | Bahia | ~300K | 0.86× | |
| 19 | Pará | ~100K | 0.86× | |
| 20 | Tocantins | ~30K | 0.85× | |
| 21 | Pernambuco | ~200K | 0.82× | |
| 22 | Amapá | ~10K | 0.81× | |
| 23 | Maranhão | ~100K | 0.80× | |
| 24 | Rondônia | ~30K | 0.78× | |
| 25 | Ceará | ~200K | 0.74× | |
| 26 | Piauí | ~50K | 0.74× | |
| 27 | Roraima | ~9K | 0.66× |
The strongest cross-interests of the Claro TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CCAA | Sports | 17.01× | ||
| 02 | Scott Eastwood | Movies & TV | 12.21× | ||
| 03 | Honduras | Travel & Leisure | 12.14× | ||
| 04 | Maisie Williams | Movies & TV | 11.53× | ||
| 05 | Bryan Cranston | Movies & TV | 11.32× | ||
| 06 | Orlando Bloom | Movies & TV | 10.74× | ||
| 07 | El Salvador | Travel & Leisure | 10.13× | ||
| 08 | Costa Rica | Travel & Leisure | 9.54× | ||
| 09 | Panama | Travel & Leisure | 9.38× | ||
| 10 | Puerto Rico | Travel & Leisure | 9.30× | ||
| 11 | Scribd | Technology & Electronics | 8.81× | ||
| 12 | Ecuador | Travel & Leisure | 6.84× | ||
| 13 | Dominican Republic | Travel & Leisure | 6.59× | ||
| 14 | Vivo (telecommunications) | Technology & Electronics | 5.64× | ||
| 15 | Paraguay | Travel & Leisure | 5.18× | ||
| 16 | Nicaragua | Travel & Leisure | 4.51× | ||
| 17 | Guatemala | Travel & Leisure | 4.23× | ||
| 18 | Colombia | Travel & Leisure | 3.26× | ||
| 19 | Satellite television | Technology & Electronics | 3.13× | ||
| 20 | Cable television | Technology & Electronics | 2.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.32× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Patriotism | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Travelling | THRILL | 0.99× | |
| Quality Awareness | PREMIUM | 0.99× |
Claro TV has an estimated audience of 4,846,385 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
56.2% of Claro TV fans are female, 43.8% are male, with an average age of 43.7 years.
Claro TV fans show strongest brand affinity for Vivo (telecommunications) (5.64×), Honduras (12.14×), and Panama (9.38×) over the country average.
Claro TV fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~900K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Claro TV itself, the audience over-indexes on Honduras (12.14×), Panama (9.38×), Ecuador (6.84×), and Costa Rica (9.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Claro TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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