A data profile of the people who buy, follow and care about Ecuador in Brazil — modelled from more than twelve digital signal sources. Ecuador has an estimated audience of 3,805,382 people in Brazil.
Ecuador has an estimated audience of 3,805,382 people in Brazil. 47.4% are female, 52.6% are male, average age 43.8. Top brand affinities: Manaus, Bad Bunny, Las Vegas, Claro TV, Rosalia.
Top brand affinities include Manaus, Bad Bunny, Las Vegas, with strongest over-indexing on Manaus (18.29× the country average).
Demographically, the Ecuador audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Ecuador fan in Brazil is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Manaus.
The key figures that characterise the Ecuador profile in Brazil.
47.4% are female, 52.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 43.8 |
| Estimated audience size | 3,805,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Ecuador audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.6% |
| Mexico | 11.9% |
| Colombia | 9.7% |
The strongest cross-interests of the Ecuador audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manaus | Travel & Leisure | 18.29× | ||
| 02 | Bad Bunny | Music & Radio | 12.65× | ||
| 03 | Rosalia | Music & Radio | 10.64× | ||
| 04 | KaRoL G | Music & Radio | 10.64× | ||
| 05 | Querétaro F.C. | Sports | 10.26× | ||
| 06 | Las Vegas | Travel & Leisure | 10.22× | ||
| 07 | Claro TV | Movies & TV | 6.84× | ||
| 08 | Santos Laguna | Sports | 6.16× | ||
| 09 | Titanic (1997 film) | Movies & TV | 4.82× | ||
| 10 | Xabi Alonso | Sports | 4.64× | ||
| 11 | Mexico | Travel & Leisure | 4.49× | ||
| 12 | The Big Bang Theory | Movies & TV | 2.65× | ||
| 13 | Public transport | Cars & Mobility | 2.48× | ||
| 14 | Brad Pitt | Movies & TV | 2.30× | ||
| 15 | Bossa nova | Music & Radio | 2.28× | ||
| 16 | Esporte Clube Bahia | Sports | 2.11× | ||
| 17 | Localiza | Cars & Mobility | 1.92× | ||
| 18 | Canada | Travel & Leisure | 1.79× | ||
| 19 | Enel | Home & Garden | 1.67× | ||
| 20 | MSN | News | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.75× | |
| Convenience Orientation | PREMIUM | 1.63× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.42× | |
| Mindfulness | BALANCE | 0.53× | |
| Design Affinity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ecuador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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