Portugal Audience in Brazil
Portugal has an estimated audience of 16,922,279 people in Brazil. 63.7% are female, 36.3% are male, average age 39.6. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Neymar, Polo Ralph Lauren.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.14× the country average). Demographically, the Portugal audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Portugal fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 39.6 |
| Estimated audience size | 16,922,279 |
Audience persona
The typical Portugal fan in Brazil is more female, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.14× | Sports |
| Sport Club Corinthians Paulista | 2.33× | Sports |
| São Paulo FC | 2.29× | Sports |
| Neymar | 2.36× | Sports |
| Polo Ralph Lauren | 14.95× | Fashion & Accessoires |
| Cruzeiro Esporte Clube | 1.89× | Sports |
| Harry Potter | 1.62× | Movies & TV |
| Santos FC | 1.65× | Sports |
| Real Madrid C.F. | 1.58× | Sports |
| Sport Club Internacional | 2.01× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 2.29× | Sports |
| UEFA Champions League | 2.43× | Sports |
| TikTok | 2.21× | Internet & Social Media |
| AliExpress | 2.46× | Shopping |
| Vivo (telecommunications) | 2.67× | Technology & Electronics |
| Nature | 1.77× | Home & Garden |
| Smart device | 5.48× | Technology & Electronics |
| Preta Gil | 1.72× | Music & Radio |
| CR Flamengo | 2.29× | Sports |
| Handbags | 2.44× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.2 |
| Creativity | OPEN | 1.99 |
| Mindfulness | BALANCE | 1.61 |
| Family Orientation | CONSERVATISM | 1.5 |
| Risk Appetite | THRILL | 1.45 |
| Spirituality | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
See Portugal audiences in other countries
More Country audiences in Brazil
- Brazil (33,422,634)
- Canada (18,239,163)
- United States (16,019,625)
- Chile (7,903,841)
- Argentina (7,687,753)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.