A data profile of the people who buy, follow and care about Portugal in Brazil — modelled from more than twelve digital signal sources. Portugal has an estimated audience of 16,922,279 people in Brazil.
Portugal has an estimated audience of 16,922,279 people in Brazil. 63.7% are female, 36.3% are male, average age 39.6. Top brand affinities: MSN, X, College, Radio, Documentary movies.
Top brand affinities include MSN, X, College, with strongest over-indexing on MSN (1.95× the country average).
Demographically, the Portugal audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Creativity.
The typical Portugal fan in Brazil is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Portugal profile in Brazil.
63.7% are female, 36.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 39.6 |
| Estimated audience size | 16,922,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Portugal audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
The strongest cross-interests of the Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iberia (airline) | Travel & Leisure | 2.42× | ||
| 02 | MSN | News | 1.95× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.87× | ||
| 04 | Phil Collins | Music & Radio | 1.87× | ||
| 05 | Meryl Streep | Movies & TV | 1.87× | ||
| 06 | Maria Bethânia | Music & Radio | 1.82× | ||
| 07 | Grazi Massafera | Movies & TV | 1.71× | ||
| 08 | Bossa nova | Music & Radio | 1.67× | ||
| 09 | Spanish language | Politics & Society | 1.65× | ||
| 10 | uol | Technology & Electronics | 1.63× | ||
| 11 | Masonry | Home & Garden | 1.58× | ||
| 12 | Island | Travel & Leisure | 1.56× | ||
| 13 | Radio | Technology & Electronics | 1.53× | ||
| 14 | X | Internet & Social Media | 1.52× | ||
| 15 | College | Business & Career | 1.52× | ||
| 16 | Documentary movies | Movies & TV | 1.52× | ||
| 17 | Reggae | Music & Radio | 1.52× | ||
| 18 | Baking | Food & Beverages | 1.52× | ||
| 19 | Microwave oven | Home & Garden | 1.52× | ||
| 20 | Playground | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Creativity | OPEN | 1.29× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.81× | |
| Mindfulness | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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