A data profile of the people who buy, follow and care about Portugal in Spain — modelled from more than twelve digital signal sources. Portugal has an estimated audience of 8,347,356 people in Spain.
Portugal has an estimated audience of 8,347,356 people in Spain. 60.3% are female, 39.7% are male, average age 44.2. Top brand affinities: IKEA, Carrefour, Lidl, EBay, Solar energy.
Top brand affinities include IKEA, Carrefour, Lidl, with strongest over-indexing on IKEA (1.83× the country average).
Demographically, the Portugal audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Portugal fan in Spain is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Portugal profile in Spain.
60.3% are female, 39.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.2 |
| Estimated audience size | 8,347,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Portugal audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
The strongest cross-interests of the Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lisbon | Travel & Leisure | 3.99× | ||
| 02 | Anne Hathaway | Movies & TV | 2.57× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.57× | ||
| 04 | Solar energy | Home & Garden | 2.43× | ||
| 05 | EBay | Shopping | 2.16× | ||
| 06 | Renewable energy | Business & Career | 2.06× | ||
| 07 | Volunteering | Politics & Society | 2.03× | ||
| 08 | Carrefour | Shopping | 1.90× | ||
| 09 | Hypermarket | Shopping | 1.89× | ||
| 10 | IKEA | Home & Garden | 1.83× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 12 | Documentary movies | Movies & TV | 1.77× | ||
| 13 | MSN | News | 1.76× | ||
| 14 | Lidl | Shopping | 1.72× | ||
| 15 | Religion | Business & Career | 1.72× | ||
| 16 | Julio Iglesias | Music & Radio | 1.68× | ||
| 17 | Home Appliances | Home & Garden | 1.59× | ||
| 18 | Stradivarius | Shopping | 1.52× | ||
| 19 | H&M | Shopping | 1.51× | ||
| 20 | Baseball | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Spirituality | BALANCE | 1.33× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Mindfulness | BALANCE | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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