Portugal Audience in Spain
Portugal has an estimated audience of 8,347,356 people in Spain. 60.3% are female, 39.7% are male, average age 44.2. Top brand affinities: MSN, Conforama, Iberia (airline), Stradivarius, Livemusic.
Top brand affinities include MSN, Conforama, Iberia (airline), with strongest over-indexing on MSN (3.32× the country average). Demographically, the Portugal audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Portugal fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.2 |
| Estimated audience size | 8,347,356 |
Audience persona
The typical Portugal fan in Spain is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.32× | News |
| Conforama | 3.43× | Home & Garden |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Stradivarius | 2.3× | Shopping |
| Livemusic | 3.05× | Music & Radio |
| Aldi | 2.13× | Shopping |
| Children's clothing | 2.47× | Fashion & Accessoires |
| IKEA | 1.82× | Home & Garden |
| 1.63× | Internet & Social Media | |
| Primark | 1.86× | Shopping |
| H&M | 1.94× | Shopping |
| Movistar | 1.74× | Technology & Electronics |
| Coches.net | 1.72× | Cars & Mobility |
| Julio Iglesias | 1.81× | Music & Radio |
| Hoodie | 3.59× | Fashion & Accessoires |
| TripAdvisor | 2.17× | Travel & Leisure |
| CAC 40 | 2.02× | Business & Career |
| Flower | 1.7× | Home & Garden |
| Sephora | 1.87× | Shopping |
| Kundalini yoga | 3.71× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| Community Orientation | OPEN | 1.11 |
| Creativity | OPEN | 1.09 |
| Family Orientation | CONSERVATISM | 1.02 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
See Portugal audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.