A data profile of the people who buy, follow and care about Home Appliances in Spain — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 8,908,912 people in Spain.
The average Home Appliances fan in Spain is 47.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Household, FC Barcelona, SKLUM, with strongest over-indexing on Household (3.15× the country average).
Demographically, the Home Appliances audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Home Appliances fan in Spain is more female, around 47.9 years old, with strong Quality Awareness tendencies and a notable affinity for Household.
The key figures that characterise the Home Appliances profile in Spain.
59.3% are female, 40.7% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 47.9 |
| Estimated audience size | 8,908,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide Home Appliances audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~70K | 1.18× | |
| 02 | Canary Islands | ~500K | 1.15× | |
| 03 | Comunidad Valenciana | ~1M | 1.11× | |
| 04 | Catalonia | ~1.5M | 1.05× | |
| 05 | Region of Murcia | ~300K | 1.05× | |
| 06 | Cantabria | ~100K | 1.03× | |
| 07 | Navarre | ~100K | 1.02× | |
| 08 | Extremadura | ~200K | 1.00× | |
| 09 | Balearic Islands | ~200K | 0.98× | |
| 10 | Principality of Asturias | ~200K | 0.98× | |
| 11 | Aragon | ~200K | 0.96× | |
| 12 | Castilla-La Mancha | ~300K | 0.94× | |
| 13 | Castile and León | ~400K | 0.93× | |
| 14 | Community of Madrid | ~1.5M | 0.92× | |
| 15 | Galicia | ~400K | 0.91× | |
| 16 | Basque Autonomous Country | ~300K | 0.91× | |
| 17 | Andalusia | ~1.5M | 0.88× |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vacuum cleaner | Home & Garden | 4.29× | ||
| 02 | Laundry | Home & Garden | 4.07× | ||
| 03 | Kitchen utensil | Home & Garden | 4.01× | ||
| 04 | Housekeeping | Travel & Leisure | 3.56× | ||
| 05 | Household | Home & Garden | 3.15× | ||
| 06 | SKLUM | Home & Garden | 2.92× | ||
| 07 | Hipercor | Shopping | 2.41× | ||
| 08 | Wallapop | Shopping | 2.40× | ||
| 09 | Semana | News | 2.16× | ||
| 10 | Aldi | Shopping | 1.91× | ||
| 11 | Kitchen | Home & Garden | 1.86× | ||
| 12 | Catalonia | Travel & Leisure | 1.82× | ||
| 13 | Lidl | Shopping | 1.77× | ||
| 14 | Home and garden | Home & Garden | 1.58× | ||
| 15 | Luxury goods | Fashion & Accessoires | 1.55× | ||
| 16 | Design | Home & Garden | 1.54× | ||
| 17 | House | Home & Garden | 1.54× | ||
| 18 | FC Barcelona | Sports | 1.53× | ||
| 19 | Barcelona | Travel & Leisure | 1.53× | ||
| 20 | Woman | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| DIY Mentality | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Individualism | JOY | 0.73× | |
| Community Orientation | OPEN | 0.75× |
Home Appliances has an estimated audience of 8,908,912 people in Spain, concentrated in Catalonia and Andalusia.
59.3% of Home Appliances fans are female, 40.7% are male, with an average age of 47.9 years.
Home Appliances fans show strongest brand affinity for Household (3.15×), FC Barcelona (1.53×), and SKLUM (2.92×) over the country average.
Home Appliances fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Home Appliances itself, the audience over-indexes on FC Barcelona (1.53×), SKLUM (2.92×), Design (1.54×), and Home and garden (1.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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