Home Appliances Audience in Spain
Home Appliances has an estimated audience of 8,908,912 people in Spain. 59.3% are female, 40.7% are male, average age 47.9. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: FC Barcelona, Household, SKLUM, Design, Home and garden.
The average Home Appliances fan in Spain is 47.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include FC Barcelona, Household, SKLUM, with strongest over-indexing on FC Barcelona (1.53× the country average). Demographically, the Home Appliances audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Appliances fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 47.9 |
| Estimated audience size | 8,908,912 |
Audience persona
The typical Home Appliances fan in Spain is more female, around 47.9 years old, with strong Family Orientation tendencies and a notable affinity for FC Barcelona.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,732,060 | 1.07× |
| Andalusia | 1,338,070 | 0.76× |
| Community of Madrid | 1,307,898 | 0.87× |
| Comunidad Valenciana | 1,210,876 | 1.21× |
| Canary Islands | 629,852 | 1.42× |
| Region of Murcia | 382,677 | 1.25× |
| Balearic Islands | 228,325 | 0.91× |
| Extremadura | 195,657 | 1.02× |
| Castile and León | 192,559 | 0.5× |
| Galicia | 181,526 | 0.44× |
| Castilla-La Mancha | 170,486 | 0.47× |
| Principality of Asturias | 162,635 | 0.78× |
| Aragon | 159,622 | 0.68× |
| La Rioja | 156,564 | 2.7× |
| Cantabria | 144,973 | 1.29× |
| Basque Autonomous Country | 139,400 | 0.42× |
| Navarre | 135,619 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Barcelona | 1.53× | Sports |
| Household | 3.15× | Home & Garden |
| SKLUM | 2.92× | Home & Garden |
| Design | 1.54× | Home & Garden |
| Home and garden | 1.58× | Home & Garden |
| Vacuum cleaner | 4.29× | Home & Garden |
| Kitchen utensil | 4.01× | Home & Garden |
| Semana | 2.16× | News |
| Wallapop | 2.4× | Shopping |
| Kitchen | 1.86× | Home & Garden |
| Housekeeping | 3.56× | Travel & Leisure |
| Catalonia | 1.82× | Travel & Leisure |
| Conforama | 2.73× | Home & Garden |
| Barcelona | 1.53× | Travel & Leisure |
| Aldi | 1.91× | Shopping |
| Lidl | 1.77× | Shopping |
| Luxury goods | 1.55× | Fashion & Accessoires |
| Woman | 1.52× | Kids & Family |
| Brico Dépôt | 2.19× | Shopping |
| Laundry | 4.07× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.34 |
| Quality Awareness | PREMIUM | 1.31 |
| Community Orientation | OPEN | 1.21 |
| Need for Security | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.18 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
See Home Appliances audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Home Appliances have in Spain?
Home Appliances has an estimated audience of 8,908,912 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Home Appliances fans?
59.3% of Home Appliances fans are female, 40.7% are male, with an average age of 47.9 years.
Which brands do Home Appliances fans like most?
Home Appliances fans show strongest brand affinity for FC Barcelona (1.53×), Household (3.15×), and SKLUM (2.92×) over the country average.
Where do Home Appliances fans live in Spain?
Home Appliances fans in Spain are most concentrated in Catalonia (reach 1,732,060), Andalusia (reach 1,338,070), and Community of Madrid (reach 1,307,898). These three regions account for the largest share of the active audience.
What other brands do Home Appliances fans also like?
Beyond Home Appliances itself, the audience over-indexes on Household (3.15×), SKLUM (2.92×), Design (1.54×), and Home and garden (1.58×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.