A data profile of the people who buy, follow and care about Catalonia in Spain — modelled from more than twelve digital signal sources. Catalonia has an estimated audience of 10,509,428 people in Spain.
Catalonia has an estimated audience of 10,509,428 people in Spain. 59.7% are female, 40.3% are male, average age 44.9. Top brand affinities: Iberia (airline), WhatsApp, Carrefour, EBay, Lidl.
Top brand affinities include Iberia (airline), WhatsApp, Carrefour, with strongest over-indexing on Iberia (airline) (2.23× the country average).
Demographically, the Catalonia audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Catalonia fan in Spain is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Catalonia profile in Spain.
59.7% are female, 40.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.9 |
| Estimated audience size | 10,509,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
The strongest cross-interests of the Catalonia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calzedonia | Fashion & Accessoires | 2.95× | ||
| 02 | EBay | Shopping | 2.65× | ||
| 03 | Volunteering | Politics & Society | 2.24× | ||
| 04 | Iberia (airline) | Travel & Leisure | 2.23× | ||
| 05 | Lunch | Food & Beverages | 2.15× | ||
| 06 | Carrefour | Shopping | 2.12× | ||
| 07 | Internet & Social Media | 2.05× | |||
| 08 | Children's clothing | Fashion & Accessoires | 2.03× | ||
| 09 | Real property | Home & Garden | 1.95× | ||
| 10 | Distilled beverage | Food & Beverages | 1.91× | ||
| 11 | Mango | Shopping | 1.89× | ||
| 12 | Documentary movies | Movies & TV | 1.86× | ||
| 13 | Travel website | Travel & Leisure | 1.85× | ||
| 14 | Lidl | Shopping | 1.82× | ||
| 15 | Home Appliances | Home & Garden | 1.82× | ||
| 16 | AliExpress | Shopping | 1.69× | ||
| 17 | Sabadell | Business & Career | 1.66× | ||
| 18 | Aldi | Shopping | 1.63× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.55× | ||
| 20 | Coches.net | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Catalonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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