Catalonia Audience in Spain
Catalonia has an estimated audience of 10,509,428 people in Spain. 59.7% are female, 40.3% are male, average age 44.9. Top brand affinities: Iberia (airline), WhatsApp, EBay, Carrefour, Lidl.
Top brand affinities include Iberia (airline), WhatsApp, EBay, with strongest over-indexing on Iberia (airline) (2.23× the country average). Demographically, the Catalonia audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Catalonia fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.9 |
| Estimated audience size | 10,509,428 |
Audience persona
The typical Catalonia fan in Spain is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Catalonia fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 2.23× | Travel & Leisure |
| 2.05× | Internet & Social Media | |
| EBay | 2.65× | Shopping |
| Carrefour | 2.12× | Shopping |
| Lidl | 1.82× | Shopping |
| Sabadell | 1.66× | Business & Career |
| AliExpress | 1.69× | Shopping |
| Home Appliances | 1.82× | Home & Garden |
| Boutiques | 1.55× | Fashion & Accessoires |
| Children's clothing | 2.03× | Fashion & Accessoires |
| Aldi | 1.63× | Shopping |
| Calzedonia | 2.95× | Fashion & Accessoires |
| Distilled beverage | 1.91× | Food & Beverages |
| Coches.net | 1.55× | Cars & Mobility |
| Documentary movies | 1.86× | Movies & TV |
| Lunch | 2.15× | Food & Beverages |
| Betfair | 2.46× | Games |
| Volunteering | 2.24× | Politics & Society |
| Real property | 1.95× | Home & Garden |
| TripAdvisor | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.57 |
| Patriotism | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.4 |
| Quality Awareness | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.27 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 44.3% |
| France | 6.0% |
| Mexico | 5.6% |
See Catalonia audiences in other countries
More Region audiences in Spain
- Andalusia (9,524,831)
- Mediterranean Sea (7,567,943)
- Latin America (6,934,266)
- Galicia (Spain) (5,926,692)
- Atlantic Ocean (5,734,980)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Catalonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.