A data profile of the people who buy, follow and care about Calzedonia in Spain — modelled from more than twelve digital signal sources. Calzedonia has an estimated audience of 2,189,281 people in Spain.
The average Calzedonia fan in Spain is 38.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Spain, Women's clothing, Therapy, with strongest over-indexing on Spain (2.22× the country average).
Demographically, the Calzedonia audience skews more female with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Calzedonia fan in Spain is more female, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Spain.
The key figures that characterise the Calzedonia profile in Spain.
82.3% are female, 17.7% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 38.5 |
| Estimated audience size | 2,189,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 28% | |
| 50+ | 9% |
Where the Calzedonia audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.57× | |
| 02 | Catalonia | ~500K | 1.29× | |
| 03 | Andalusia | ~500K | 1.10× | |
| 04 | Comunidad Valenciana | ~300K | 1.08× | |
| 05 | Galicia | ~100K | 1.05× | |
| 06 | Cantabria | ~30K | 1.03× | |
| 07 | Community of Madrid | ~400K | 1.02× | |
| 08 | Region of Murcia | ~80K | 0.99× | |
| 09 | Extremadura | ~50K | 0.97× | |
| 10 | La Rioja | ~10K | 0.96× | |
| 11 | Castile and León | ~90K | 0.94× | |
| 12 | Basque Autonomous Country | ~80K | 0.93× | |
| 13 | Canary Islands | ~90K | 0.84× | |
| 14 | Navarre | ~20K | 0.84× | |
| 15 | Principality of Asturias | ~40K | 0.83× | |
| 16 | Aragon | ~50K | 0.81× | |
| 17 | Castilla-La Mancha | ~70K | 0.77× |
The strongest cross-interests of the Calzedonia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hosiery | Fashion & Accessoires | 7.73× | ||
| 02 | women'secret | Fashion & Accessoires | 3.86× | ||
| 03 | Interpersonal relationship | Kids & Family | 3.44× | ||
| 04 | Therapy | Health | 3.36× | ||
| 05 | Sephora | Shopping | 3.18× | ||
| 06 | Catalonia | Travel & Leisure | 2.95× | ||
| 07 | Women's clothing | Fashion & Accessoires | 2.93× | ||
| 08 | Lidl | Shopping | 2.57× | ||
| 09 | Portugal | Travel & Leisure | 2.57× | ||
| 10 | Flower | Home & Garden | 2.53× | ||
| 11 | Veganism | Food & Beverages | 2.52× | ||
| 12 | El Corte Inglés | Shopping | 2.40× | ||
| 13 | Undergarment | Fashion & Accessoires | 2.39× | ||
| 14 | Telecinco | Movies & TV | 2.37× | ||
| 15 | Spain | Travel & Leisure | 2.22× | ||
| 16 | Barcelona | Travel & Leisure | 2.08× | ||
| 17 | Woman | Kids & Family | 1.92× | ||
| 18 | FC Barcelona | Sports | 1.89× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.89× | ||
| 20 | Entertainment | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.70× | |
| Creativity | OPEN | 1.66× | |
| Healthy Lifestyle | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Need for Security | CONSERVATISM | 0.47× | |
| Spirituality | BALANCE | 0.64× |
Calzedonia's target market in Spain covers an estimated 2,189,281 people, concentrated in Catalonia and Andalusia.
82.3% of the Calzedonia audience are female, 17.7% are male, with an average age of 38.5 years.
Calzedonia fans show strongest brand affinity for Spain (2.22×), Women's clothing (2.93×), and Therapy (3.36×) over the country average.
Calzedonia fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Calzedonia itself, the audience over-indexes on Women's clothing (2.93×), Therapy (3.36×), Hosiery (7.73×), and Catalonia (2.95×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Calzedonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.