A data profile of the people who buy, follow and care about Spain in Spain — modelled from more than twelve digital signal sources. Spain has an estimated audience of 25,222,551 people in Spain.
Spain has an estimated audience of 25,222,551 people in Spain. 55.5% are female, 44.5% are male, average age 44.6. Top brand affinities: Carrefour, Coches.net, Badoo, Documentary movies, EBay.
Top brand affinities include Carrefour, Coches.net, Badoo, with strongest over-indexing on Carrefour (1.65× the country average).
Demographically, the Spain audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Spain fan in Spain is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Carrefour.
The key figures that characterise the Spain profile in Spain.
55.5% are female, 44.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.6 |
| Estimated audience size | 25,222,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Spain audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoodie | Fashion & Accessoires | 2.63× | ||
| 02 | Celta de Vigo | Sports | 2.22× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 2.22× | ||
| 04 | SD Eibar | Sports | 2.22× | ||
| 05 | The Championships, Wimbledon | Sports | 2.22× | ||
| 06 | Sports betting | Games | 2.22× | ||
| 07 | Calzedonia | Fashion & Accessoires | 2.22× | ||
| 08 | Real Valladolid | Sports | 2.18× | ||
| 09 | Badoo | Internet & Social Media | 2.00× | ||
| 10 | Swarovski | Fashion & Accessoires | 1.96× | ||
| 11 | EBay | Shopping | 1.73× | ||
| 12 | Manicure | Beauty & Wellness | 1.71× | ||
| 13 | Documentary movies | Movies & TV | 1.67× | ||
| 14 | Brico Dépôt | Shopping | 1.67× | ||
| 15 | Carrefour | Shopping | 1.65× | ||
| 16 | Distilled beverage | Food & Beverages | 1.60× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 18 | El Mueble | Home & Garden | 1.55× | ||
| 19 | Conforama | Home & Garden | 1.54× | ||
| 20 | Coches.net | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Career Orientation | POWER | 1.23× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Extroversion | THRILL | 0.83× | |
| Mindfulness | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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