Spain Audience in Spain
Spain has an estimated audience of 25,222,551 people in Spain. 55.5% are female, 44.5% are male, average age 44.6. Top brand affinities: Road trip, Dutch oven, Ayrton Senna, Travel Blogger, Brico Dépôt.
Top brand affinities include Road trip, Dutch oven, Ayrton Senna, with strongest over-indexing on Road trip (17.3× the country average). Demographically, the Spain audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Spain fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.6 |
| Estimated audience size | 25,222,551 |
Audience persona
The typical Spain fan in Spain is more female, around 44.6 years old, with strong Travelling tendencies and a notable affinity for Road trip.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Road trip | 17.3× | Travel & Leisure |
| Dutch oven | 36.2× | Home & Garden |
| Ayrton Senna | 18.04× | Sports |
| Travel Blogger | 8.82× | Travel & Leisure |
| Brico Dépôt | 3.36× | Shopping |
| Digital photography | 3.53× | Business & Career |
| Badoo | 3.65× | Internet & Social Media |
| SUVs | 2.55× | Cars & Mobility |
| Local food | 3.05× | Food & Beverages |
| Australian Open | 6× | Sports |
| Aldi | 2.27× | Shopping |
| Kimi Räikkönen | 22.65× | Sports |
| Distilled beverage | 2.53× | Food & Beverages |
| Hair straightening | 4.22× | Beauty & Wellness |
| Hair dryer | 3.77× | Beauty & Wellness |
| TripAdvisor | 2.48× | Travel & Leisure |
| Conforama | 2.74× | Home & Garden |
| Children's clothing | 2.22× | Fashion & Accessoires |
| Hoodie | 3.8× | Fashion & Accessoires |
| Manchester City F.C. | 2.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.75 |
| Luxury Orientation | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.24 |
| Creativity | OPEN | 1.22 |
| Quality Awareness | PREMIUM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
See Spain audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.