A data profile of the people who buy, follow and care about Carrefour in Spain — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 9,760,436 people in Spain.
The average Carrefour fan in Spain is 45.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include FC Barcelona, BBVA, Food, with strongest over-indexing on FC Barcelona (2.36× the country average).
Demographically, the Carrefour audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Carrefour fan in Spain is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for FC Barcelona.
The key figures that characterise the Carrefour profile in Spain.
67.8% are female, 32.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.8 |
| Estimated audience size | 9,760,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 34% |
Where the Carrefour audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~1.5M | 1.56× | |
| 02 | Extremadura | ~300K | 1.49× | |
| 03 | Andalusia | ~3M | 1.45× | |
| 04 | Region of Murcia | ~400K | 1.30× | |
| 05 | Cantabria | ~200K | 1.23× | |
| 06 | Castile and León | ~500K | 1.15× | |
| 07 | Community of Madrid | ~2M | 1.14× | |
| 08 | Balearic Islands | ~300K | 0.97× | |
| 09 | Catalonia | ~1.5M | 0.94× | |
| 10 | Principality of Asturias | ~200K | 0.93× | |
| 11 | Aragon | ~200K | 0.89× | |
| 12 | Castilla-La Mancha | ~300K | 0.88× | |
| 13 | Galicia | ~400K | 0.82× | |
| 14 | Navarre | ~80K | 0.69× | |
| 15 | Basque Autonomous Country | ~200K | 0.54× | |
| 16 | Canary Islands | ~200K | 0.51× | |
| 17 | La Rioja | ~30K | 0.51× |
The strongest cross-interests of the Carrefour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JYSK | Home & Garden | 4.11× | ||
| 02 | Ana de Armas | Movies & TV | 3.84× | ||
| 03 | Hypermarket | Shopping | 3.12× | ||
| 04 | Cajamar | Business & Career | 2.81× | ||
| 05 | Aldi | Shopping | 2.62× | ||
| 06 | Supermarket | Shopping | 2.38× | ||
| 07 | FC Barcelona | Sports | 2.36× | ||
| 08 | Catalonia | Travel & Leisure | 2.12× | ||
| 09 | Semana | News | 2.01× | ||
| 10 | Luxury goods | Fashion & Accessoires | 1.97× | ||
| 11 | El País | News | 1.93× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.90× | ||
| 13 | Beaches | Travel & Leisure | 1.88× | ||
| 14 | Food | Food & Beverages | 1.79× | ||
| 15 | Barcelona | Travel & Leisure | 1.70× | ||
| 16 | Spain | Travel & Leisure | 1.65× | ||
| 17 | BBVA | Business & Career | 1.62× | ||
| 18 | Woman | Kids & Family | 1.62× | ||
| 19 | Televisions | Technology & Electronics | 1.59× | ||
| 20 | Magazines | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Individualism | JOY | 0.62× | |
| Community Orientation | OPEN | 0.64× |
Carrefour's target market in Spain covers an estimated 9,760,436 people, concentrated in Andalusia and Community of Madrid.
67.8% of the Carrefour audience are female, 32.2% are male, with an average age of 45.8 years.
Carrefour fans show strongest brand affinity for FC Barcelona (2.36×), BBVA (1.62×), and Food (1.79×) over the country average.
Carrefour fans in Spain are most concentrated in Andalusia (reach ~3M), Community of Madrid (reach ~2M), and Comunidad Valenciana (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Carrefour itself, the audience over-indexes on BBVA (1.62×), Food (1.79×), Spain (1.65×), and Aldi (2.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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