Carrefour Target Market in Spain
Carrefour has an estimated audience of 9,760,436 people in Spain. 67.8% are female, 32.2% are male, average age 45.8. Top regions: Andalusia, Community of Madrid, Comunidad Valenciana. Top brand affinities: FC Barcelona, BBVA, Food, Spain, Aldi.
The average Carrefour fan in Spain is 45.8 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana. Top brand affinities include FC Barcelona, BBVA, Food, with strongest over-indexing on FC Barcelona (2.36× the country average). Demographically, the Carrefour audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Carrefour
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.8 |
| Estimated audience size | 9,760,436 |
Audience persona
The typical Carrefour fan in Spain is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for FC Barcelona.
Carrefour customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | ~3M | 1.45× |
| Community of Madrid | ~2M | 1.14× |
| Comunidad Valenciana | ~1.5M | 1.56× |
| Catalonia | ~1.5M | 0.94× |
| Castile and León | ~500K | 1.15× |
| Region of Murcia | ~400K | 1.3× |
| Galicia | ~400K | 0.82× |
| Castilla-La Mancha | ~300K | 0.88× |
| Extremadura | ~300K | 1.49× |
| Balearic Islands | ~300K | 0.97× |
| Canary Islands | ~200K | 0.51× |
| Aragon | ~200K | 0.89× |
| Principality of Asturias | ~200K | 0.93× |
| Basque Autonomous Country | ~200K | 0.54× |
| Cantabria | ~200K | 1.23× |
| Navarre | ~80K | 0.69× |
| La Rioja | ~30K | 0.51× |
Top brand affinities of the Carrefour audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Barcelona | 2.36× | Sports |
| BBVA | 1.62× | Business & Career |
| Food | 1.79× | Food & Beverages |
| Spain | 1.65× | Travel & Leisure |
| Aldi | 2.62× | Shopping |
| Ana de Armas | 3.84× | Movies & TV |
| JYSK | 4.11× | Home & Garden |
| Luxury goods | 1.97× | Fashion & Accessoires |
| Catalonia | 2.12× | Travel & Leisure |
| El País | 1.93× | News |
| Hypermarket | 3.12× | Shopping |
| Cajamar | 2.81× | Business & Career |
| Barcelona | 1.7× | Travel & Leisure |
| Beauty salons | 1.9× | Beauty & Wellness |
| Televisions | 1.59× | Technology & Electronics |
| Supermarket | 2.38× | Shopping |
| Beaches | 1.88× | Travel & Leisure |
| Magazines | 1.52× | Literature |
| Woman | 1.62× | Kids & Family |
| Google Drive | 2.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.32 |
| Need for Security | CONSERVATISM | 1.28 |
| Creativity | OPEN | 1.11 |
| Risk Appetite | THRILL | 1.11 |
| Quality Awareness | PREMIUM | 1.11 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.9% |
| France | 14.2% |
| Spain | 10.4% |
See Carrefour audiences in other countries
More Supermarket audiences in Spain
- Lidl (10,674,142)
- Mercadona (10,608,236)
- Aldi (9,256,990)
- Carrefour Express (8,766,989)
- Carrefour Market (5,638,025)
Frequently asked questions
Who is Carrefour's target market in Spain?
Carrefour's target market in Spain covers an estimated 9,760,436 people, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Carrefour customers?
67.8% of the Carrefour audience are female, 32.2% are male, with an average age of 45.8 years.
Which brands do Carrefour fans like most?
Carrefour fans show strongest brand affinity for FC Barcelona (2.36×), BBVA (1.62×), and Food (1.79×) over the country average.
Where do Carrefour fans live in Spain?
Carrefour fans in Spain are most concentrated in Andalusia (reach ~3M), Community of Madrid (reach ~2M), and Comunidad Valenciana (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Carrefour fans also like?
Beyond Carrefour itself, the audience over-indexes on BBVA (1.62×), Food (1.79×), Spain (1.65×), and Aldi (2.62×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.