Lidl Audience in Spain
Lidl has an estimated audience of 10,674,142 people in Spain. 68.1% are female, 31.9% are male, average age 44.5. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: FC Barcelona, Food, Design, Ana de Armas, Semana.
The average Lidl fan in Spain is 44.5 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include FC Barcelona, Food, Design, with strongest over-indexing on FC Barcelona (1.93× the country average). Demographically, the Lidl audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Lidl fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 44.5 |
| Estimated audience size | 10,674,142 |
Audience persona
The typical Lidl fan in Spain is more female, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for FC Barcelona.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,389,358 | 1.14× |
| Catalonia | 2,348,770 | 1.22× |
| Community of Madrid | 1,508,173 | 0.84× |
| Comunidad Valenciana | 1,451,988 | 1.21× |
| Canary Islands | 930,759 | 1.75× |
| Balearic Islands | 774,328 | 2.58× |
| Region of Murcia | 389,169 | 1.06× |
| Castile and León | 381,000 | 0.82× |
| Galicia | 371,146 | 0.74× |
| Castilla-La Mancha | 316,869 | 0.73× |
| Basque Autonomous Country | 287,246 | 0.72× |
| Aragon | 211,285 | 0.75× |
| Principality of Asturias | 181,449 | 0.72× |
| Extremadura | 157,982 | 0.69× |
| Cantabria | 108,027 | 0.8× |
| Navarre | 89,815 | 0.67× |
| La Rioja | 38,506 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Barcelona | 1.93× | Sports |
| Food | 1.62× | Food & Beverages |
| Design | 1.54× | Home & Garden |
| Ana de Armas | 3.36× | Movies & TV |
| Semana | 2.18× | News |
| Woman | 1.66× | Kids & Family |
| JYSK | 3.37× | Home & Garden |
| Luxury goods | 1.67× | Fashion & Accessoires |
| Aldi | 1.95× | Shopping |
| Catalonia | 1.82× | Travel & Leisure |
| Beaches | 1.8× | Travel & Leisure |
| Barcelona | 1.53× | Travel & Leisure |
| Diez Minutos | 2.22× | News |
| Hipercor | 2.39× | Shopping |
| Beauty salons | 1.62× | Beauty & Wellness |
| Dresses | 1.67× | Fashion & Accessoires |
| Culinary art | 1.64× | Arts & Culture |
| Mercadona | 1.63× | Shopping |
| Portugal | 1.72× | Travel & Leisure |
| La Voz de Galicia | 1.56× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.09 |
| Quality Awareness | PREMIUM | 1.05 |
| Creativity | OPEN | 1.04 |
| Price Sensitivity | PREMIUM | 1.02 |
| DIY Mentality | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.6% |
| Italy | 8.3% |
| United Kingdom | 7.6% |
See Lidl audiences in other countries
More Supermarket audiences in Spain
- Mercadona (10,608,236)
- Carrefour (9,760,437)
- Aldi (9,256,990)
- Carrefour Express (8,766,989)
- Carrefour Market (5,638,025)
Frequently asked questions
How many fans does Lidl have in Spain?
Lidl has an estimated audience of 10,674,142 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Lidl fans?
68.1% of Lidl fans are female, 31.9% are male, with an average age of 44.5 years.
Which brands do Lidl fans like most?
Lidl fans show strongest brand affinity for FC Barcelona (1.93×), Food (1.62×), and Design (1.54×) over the country average.
Where do Lidl fans live in Spain?
Lidl fans in Spain are most concentrated in Andalusia (reach 2,389,358), Catalonia (reach 2,348,770), and Community of Madrid (reach 1,508,173). These three regions account for the largest share of the active audience.
What other brands do Lidl fans also like?
Beyond Lidl itself, the audience over-indexes on Food (1.62×), Design (1.54×), Ana de Armas (3.36×), and Semana (2.18×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.