A data profile of the people who buy, follow and care about Lidl in Spain — modelled from more than twelve digital signal sources. Lidl has an estimated audience of 10,674,142 people in Spain.
The average Lidl fan in Spain is 44.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include FC Barcelona, Food, Design, with strongest over-indexing on FC Barcelona (1.93× the country average).
Demographically, the Lidl audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Creativity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Lidl fan in Spain is more female, around 44.5 years old, with strong Creativity tendencies and a notable affinity for FC Barcelona.
The key figures that characterise the Lidl profile in Spain.
68.1% are female, 31.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 44.5 |
| Estimated audience size | 10,674,142 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 29% |
Where the Lidl audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~800K | 2.58× | |
| 02 | Canary Islands | ~900K | 1.75× | |
| 03 | Catalonia | ~2.5M | 1.22× | |
| 04 | Comunidad Valenciana | ~1.5M | 1.21× | |
| 05 | Andalusia | ~2.5M | 1.14× | |
| 06 | Region of Murcia | ~400K | 1.06× | |
| 07 | Community of Madrid | ~1.5M | 0.84× | |
| 08 | Castile and León | ~400K | 0.82× | |
| 09 | Cantabria | ~100K | 0.80× | |
| 10 | Aragon | ~200K | 0.75× | |
| 11 | Galicia | ~400K | 0.74× | |
| 12 | Castilla-La Mancha | ~300K | 0.73× | |
| 13 | Basque Autonomous Country | ~300K | 0.72× | |
| 14 | Principality of Asturias | ~200K | 0.72× | |
| 15 | Extremadura | ~200K | 0.69× | |
| 16 | Navarre | ~90K | 0.67× | |
| 17 | La Rioja | ~40K | 0.56× |
The strongest cross-interests of the Lidl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JYSK | Home & Garden | 3.37× | ||
| 02 | Ana de Armas | Movies & TV | 3.36× | ||
| 03 | Hipercor | Shopping | 2.39× | ||
| 04 | Diez Minutos | News | 2.22× | ||
| 05 | Semana | News | 2.18× | ||
| 06 | Aldi | Shopping | 1.95× | ||
| 07 | FC Barcelona | Sports | 1.93× | ||
| 08 | Catalonia | Travel & Leisure | 1.82× | ||
| 09 | Beaches | Travel & Leisure | 1.80× | ||
| 10 | Portugal | Travel & Leisure | 1.72× | ||
| 11 | Luxury goods | Fashion & Accessoires | 1.67× | ||
| 12 | Dresses | Fashion & Accessoires | 1.67× | ||
| 13 | Woman | Kids & Family | 1.66× | ||
| 14 | Culinary art | Arts & Culture | 1.64× | ||
| 15 | Mercadona | Shopping | 1.63× | ||
| 16 | Food | Food & Beverages | 1.62× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.62× | ||
| 18 | La Voz de Galicia | News | 1.56× | ||
| 19 | Design | Home & Garden | 1.54× | ||
| 20 | Barcelona | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Convenience Orientation | PREMIUM | 1.12× | |
| Pet Ownership | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Mindfulness | BALANCE | 0.66× | |
| Community Orientation | OPEN | 0.72× |
Lidl's target market in Spain covers an estimated 10,674,142 people, concentrated in Andalusia and Catalonia.
68.1% of the Lidl audience are female, 31.9% are male, with an average age of 44.5 years.
Lidl fans show strongest brand affinity for FC Barcelona (1.93×), Food (1.62×), and Design (1.54×) over the country average.
Lidl fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Lidl itself, the audience over-indexes on Food (1.62×), Design (1.54×), Semana (2.18×), and Woman (1.66×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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