Rascasse Audience Intelligence

Carrefour Target Market in United States

A data profile of the people who buy, follow and care about Carrefour in United States — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 895,977 people in United States.

#52among Supermarket in United States#2604among Brand in United States#396in Shopping

The average Carrefour fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gulf Arabic, Media Markt, Orange, with strongest over-indexing on Gulf Arabic (88.68× the country average).

Demographically, the Carrefour audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carrefour fan in United States is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Gulf Arabic.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carrefour profile in United States.

Audience size
896K
in United States
Gender
54.1%♀
45.9% male
Age
38.1
average years
Country rank
#25479
Brand in United States
Fig. 01

Search interest · 12-month trend

+131%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carrefour

54.1% are female, 45.9% are male, average age 38.1.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Carrefour audience in United States
MetricValue
Female54.1%
Male45.9%
Average age38.1
Estimated audience size895,977
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Carrefour audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Carrefour audience comes from United States.

Worldwide audience distribution share by country for Carrefour
CountryShare
Brazil14.7%
France13.9%
Spain10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrefour audience in United States is strongest.

Fig. 05

Top regions by affinity

Carrefour customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K4.27×
02Tennessee~60K3.46×
03Wyoming~4K3.37×
04Ohio~80K3.12×
05New York~100K2.26×
06California~200K2.03×
07New Jersey~30K1.56×
08Florida~80K1.47×
09Colorado~20K1.43×
10Kansas~9K1.37×
11Virginia~30K1.33×
12Texas~90K1.32×
13Massachusetts~20K1.16×
14Connecticut~9K1.12×
15Kentucky~10K1.09×
16New Hampshire~3K1.06×
17Washington~20K1.02×
18Illinois~30K0.96×
19Georgia~20K0.94×
20Oregon~9K0.92×
21Maryland~10K0.90×
22North Carolina~20K0.89×
23Vermont~1K0.88×
24Rhode Island~2K0.84×
25Idaho~3K0.83×
26Hawaii~3K0.83×
27Alaska~1K0.82×
28Delaware~2K0.80×
29Utah~6K0.79×
30Arizona~10K0.77×
31Maine~2K0.77×
32Pennsylvania~20K0.74×
33Nevada~6K0.74×
34Mississippi~5K0.70×
35South Dakota~1K0.69×
36South Carolina~8K0.66×
37New Mexico~3K0.66×
38Montana~2K0.66×
39Minnesota~8K0.65×
40Louisiana~7K0.64×
41Missouri~8K0.63×
42West Virginia~2K0.63×
43Arkansas~4K0.62×
44Michigan~10K0.61×
45Iowa~4K0.61×
46Nebraska~2K0.60×
47Wisconsin~7K0.59×
48Alabama~7K0.58×
49Indiana~9K0.57×
50Oklahoma~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Carrefour, United States
0.55×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrefour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrefour audience
#·InterestCategoryAffinity×
01Media MarktShopping417.39×
02CareemCars & Mobility238.15×
03DAMAC PropertiesBusiness & Career153.85×
04GroverTechnology & Electronics140.29×
05Gulf ArabicTravel & Leisure88.68×
06Algerian ArabicPolitics & Society73.91×
07Arabic pop musicMusic & Radio68.12×
08OrangeTechnology & Electronics66.83×
09Varieties of ArabicPolitics & Society56.16×
10QuotationBusiness & Career22.24×
11Real estate investment clubBusiness & Career20.00×
12EgyptTravel & Leisure20.00×
13House painter and decoratorHome & Garden20.00×
14Saudi ArabiaTravel & Leisure20.00×
15Arab worldTravel & Leisure20.00×
16USA BaseballSports20.00×
17Heavyweight (MMA)Sports20.00×
18LebanonTravel & Leisure20.00×
19Anime & CosplayFashion & Accessoires16.67×
20HypermarketShopping11.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrefour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carrefour audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.47×
MindfulnessBALANCE3.08×
Career OrientationPOWER2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carrefour audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
Convenience OrientationPREMIUM1.06×
TraditionCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carrefour's target market in United States?

Carrefour's target market in United States covers an estimated 895,977 people, concentrated in California and New York.

02

What is the gender split and age of Carrefour customers?

54.1% of the Carrefour audience are female, 45.9% are male, with an average age of 38.1 years.

03

Which brands do Carrefour fans like most?

Carrefour fans show strongest brand affinity for Gulf Arabic (88.68×), Media Markt (417.39×), and Orange (66.83×) over the country average.

04

Where do Carrefour fans live in United States?

Carrefour fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Carrefour fans also like?

Beyond Carrefour itself, the audience over-indexes on Media Markt (417.39×), Orange (66.83×), Grover (140.29×), and Quotation (22.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Carrefour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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