Carrefour Audience in United States

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Carrefour has an estimated audience of 822,548 people in United States. 54.1% are female, 45.9% are male, average age 38.1. Top regions: California, Florida, New York. Top brand affinities: Gulf Arabic, Media Markt, Orange, Grover, Quotation.

The average Carrefour fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Gulf Arabic, Media Markt, Orange, with strongest over-indexing on Gulf Arabic (88.68× the country average). Demographically, the Carrefour audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Carrefour fans

Demographic split for Carrefour audience in United States
MetricValue
Female54.1%
Male45.9%
Average age38.1
Estimated audience size822,548

Audience persona

The typical Carrefour fan in United States is balanced, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Gulf Arabic.

Top regions in United States

Top regions ranked by reach for Carrefour in United States
RegionReachAffinity
California152,4501.69×
Florida102,2211.84×
New York99,3632.16×
Texas80,1301.13×
Virginia38,6801.93×
Illinois33,1411.21×
New Jersey29,3671.4×
Georgia26,8851.06×
Massachusetts26,7231.65×
Pennsylvania24,6870.89×
Washington23,3291.41×
North Carolina21,2760.86×
Ohio16,2020.64×
Maryland16,0691.14×
Arizona15,6160.93×
Washington, District of Columbia15,3666.22×
Michigan15,3140.71×
Colorado12,9221×
Tennessee11,9370.72×
Oregon11,5211.22×
Connecticut11,0271.34×
Minnesota9,6580.82×
Missouri9,5230.72×
Indiana9,2170.61×
South Carolina8,2500.67×
Wisconsin7,7140.62×
Utah7,6721.04×
Alabama7,3260.64×
Louisiana7,2150.68×
Nevada7,1690.9×
Kentucky5,5260.54×
Kansas5,4640.84×
Oklahoma4,2730.47×
Arkansas4,2440.63×
Iowa3,6360.54×
Hawaii3,6331.03×
New Hampshire2,6760.83×
Mississippi2,5990.38×
Rhode Island2,5380.97×
New Mexico2,2810.55×
Idaho2,1960.53×
Maine2,1680.74×
Delaware1,9010.84×
Nebraska1,6850.41×
Alaska1,4180.81×
West Virginia1,3630.36×
Vermont1,2940.9×
North Dakota8240.49×
Montana7820.34×
Wyoming7510.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carrefour audience
BrandAffinityCategory
Gulf Arabic88.68×Travel & Leisure
Media Markt417.39×Shopping
Orange66.83×Technology & Electronics
Grover140.29×Technology & Electronics
Quotation22.24×Business & Career
Careem238.15×Cars & Mobility
Arabic pop music68.12×Music & Radio
DAMAC Properties153.85×Business & Career
Real estate investment club20×Business & Career
Algerian Arabic73.91×Politics & Society
Anime & Cosplay16.67×Fashion & Accessoires
Egypt20×Travel & Leisure
House painter and decorator20×Home & Garden
Saudi Arabia20×Travel & Leisure
Final Destination8.39×Movies & TV
Arab world20×Travel & Leisure
Varieties of Arabic56.16×Politics & Society
USA Baseball20×Sports
Heavyweight (MMA)20×Sports
Lebanon20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carrefour audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
MindfulnessBALANCE1.5
Convenience OrientationPREMIUM1.5
Luxury OrientationPREMIUM1.31
Price SensitivityPREMIUM1.29
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Carrefour
CountryShare
Brazil16.1%
France15.3%
Spain11.2%

See Carrefour audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Carrefour have in United States?

Carrefour has an estimated audience of 822,548 people in United States, concentrated in California and Florida.

What is the gender split and age of Carrefour fans?

54.1% of Carrefour fans are female, 45.9% are male, with an average age of 38.1 years.

Which brands do Carrefour fans like most?

Carrefour fans show strongest brand affinity for Gulf Arabic (88.68×), Media Markt (417.39×), and Orange (66.83×) over the country average.

Where do Carrefour fans live in United States?

Carrefour fans in United States are most concentrated in California (reach 152,450), Florida (reach 102,221), and New York (reach 99,363). These three regions account for the largest share of the active audience.

What other brands do Carrefour fans also like?

Beyond Carrefour itself, the audience over-indexes on Media Markt (417.39×), Orange (66.83×), Grover (140.29×), and Quotation (22.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.