Grover Audience in United States
Grover has an estimated audience of 688,422 people in United States. 62.6% are female, 37.4% are male, average age 42.9. Top brand affinities: Emperor Entertainment Group, UK garage, Hebe, Dental hygienist, Home equity.
Top brand affinities include Emperor Entertainment Group, UK garage, Hebe, with strongest over-indexing on Emperor Entertainment Group (29.83× the country average). Demographically, the Grover audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Category: Technology & Electronics · Type: Brand
Demographics of Grover fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.9 |
| Estimated audience size | 688,422 |
Audience persona
The typical Grover fan in United States is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Emperor Entertainment Group.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emperor Entertainment Group | 29.83× | Business & Career |
| UK garage | 7.61× | Music & Radio |
| Hebe | 7.32× | Home & Garden |
| Dental hygienist | 7.19× | Health |
| Home equity | 2.04× | Home & Garden |
| Governor of Michigan | 7.1× | Politics & Society |
| Buying and Selling Real Estate | 7.14× | Home & Garden |
| Pro-Ject | 3.66× | Music & Radio |
| Electrolyte | 4.14× | Health |
| Iowa Hawkeyes | 6.94× | Sports |
| Penn & Teller | 7.19× | Movies & TV |
| Vocal harmony | 3.87× | Music & Radio |
| Urban horticulture | 3.07× | Home & Garden |
| Israel | 1.78× | Travel & Leisure |
| Goop | 4.35× | Internet & Social Media |
| Grinch | 2.95× | Movies & TV |
| Natural rubber | 1.52× | Cars & Mobility |
| Nationality | 1.54× | Politics & Society |
| Wok | 4.22× | Food & Beverages |
| Jersey (fabric) | 13.41× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.69 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.3% |
| United States | 21.7% |
| Spain | 4.7% |
See Grover audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.