Grover Audience in United States
Grover has an estimated audience of 688,422 people in United States. 62.6% are female, 37.4% are male, average age 42.9. Top brand affinities: Carrefour, Capital One, Indeed.com, Google Maps, Smart Communications.
Top brand affinities include Carrefour, Capital One, Indeed.com, with strongest over-indexing on Carrefour (104.89× the country average). Demographically, the Grover audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Category: Technology & Electronics · Type: Brand
Demographics of Grover fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.9 |
| Estimated audience size | 688,422 |
Audience persona
The typical Grover fan in United States is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Carrefour.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour | 104.89× | Shopping |
| Capital One | 6.39× | Business & Career |
| Indeed.com | 6.13× | Business & Career |
| Google Maps | 5.84× | Internet & Social Media |
| Smart Communications | 33.42× | Technology & Electronics |
| 1. FC Union Berlin | 78.83× | Sports |
| GameStop | 5.69× | Games |
| CarGurus | 5.68× | Cars & Mobility |
| Enterprise Rent-A-Car | 5.84× | Cars & Mobility |
| DeviantArt | 6.5× | Internet & Social Media |
| Beetlejuice | 4.02× | Movies & TV |
| Diane Keaton | 4.59× | Movies & TV |
| Khan Academy | 6.12× | Business & Career |
| Autism Awareness | 6.78× | Health |
| AccuWeather | 4.64× | Home & Garden |
| Circle K | 4.98× | Shopping |
| Airbnb | 2.71× | Travel & Leisure |
| Eintracht Frankfurt | 29.83× | Sports |
| Google News | 4.11× | News |
| Diabetes mellitus awareness | 4.61× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.69 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.3% |
| United States | 21.7% |
| Spain | 4.7% |
See Grover audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.