Grover Audience in Germany
Grover has an estimated audience of 1,598,813 people in Germany. 55.3% are female, 44.7% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handball-Bundesliga, Saturn (store), Woolworths, Tagesschau, Netto Marken-Discount.
The average Grover fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handball-Bundesliga, Saturn (store), Woolworths, with strongest over-indexing on Handball-Bundesliga (12.49× the country average). Demographically, the Grover audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Grover fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.2 |
| Estimated audience size | 1,598,813 |
Audience persona
The typical Grover fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Handball-Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 358,970 | 1.03× |
| Bayern | 235,036 | 0.91× |
| Baden-Württemberg | 173,355 | 0.79× |
| Niedersachsen | 164,221 | 1.06× |
| Hessen | 103,779 | 0.85× |
| Berlin | 97,469 | 1.36× |
| Sachsen | 95,188 | 1.21× |
| Rheinland-Pfalz | 71,693 | 0.89× |
| Schleswig-Holstein | 58,359 | 1.02× |
| Brandenburg | 53,438 | 1.08× |
| Sachsen-Anhalt | 45,705 | 1.1× |
| Thüringen | 38,579 | 0.95× |
| Hamburg | 37,183 | 1.03× |
| Mecklenburg-Vorpommern | 31,817 | 1.04× |
| Saarland | 15,419 | 0.79× |
| Bremen | 12,055 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handball-Bundesliga | 12.49× | Sports |
| Saturn (store) | 4.73× | Shopping |
| Woolworths | 5.1× | Shopping |
| Tagesschau | 2.18× | Movies & TV |
| Netto Marken-Discount | 2.25× | Shopping |
| Satire | 4.27× | Literature |
| Hygiene | 3.05× | Beauty & Wellness |
| Airbnb | 2.23× | Travel & Leisure |
| Western Union | 3.54× | Business & Career |
| Family | 1.65× | Kids & Family |
| Vacations | 2.26× | Travel & Leisure |
| Bedroom furniture | 3.67× | Home & Garden |
| Political economy | 8.8× | Politics & Society |
| Sharing economy | 7.68× | Business & Career |
| Self care | 2.54× | Health |
| Transfermarkt | 2.02× | Sports |
| German television comedy | 4.07× | Movies & TV |
| Felix Baumgartner | 3.25× | Sports |
| North Rhine-Westphalia | 1.87× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.22 |
| Design Affinity | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.1 |
| Sports Activity | POWER | 1.09 |
| Early Adopter Mentality | POWER | 1.07 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.3% |
| United States | 21.7% |
| Spain | 4.7% |
See Grover audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Grover have in Germany?
Grover has an estimated audience of 1,598,813 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grover fans?
55.3% of Grover fans are female, 44.7% are male, with an average age of 41.2 years.
Which brands do Grover fans like most?
Grover fans show strongest brand affinity for Handball-Bundesliga (12.49×), Saturn (store) (4.73×), and Woolworths (5.1×) over the country average.
Where do Grover fans live in Germany?
Grover fans in Germany are most concentrated in Nordrhein-Westfalen (reach 358,970), Bayern (reach 235,036), and Baden-Württemberg (reach 173,355). These three regions account for the largest share of the active audience.
What other brands do Grover fans also like?
Beyond Grover itself, the audience over-indexes on Saturn (store) (4.73×), Woolworths (5.1×), Tagesschau (2.18×), and Netto Marken-Discount (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.