Rascasse Audience Intelligence

Grover Target Market in Germany

A data profile of the people who buy, follow and care about Grover in Germany — modelled from more than twelve digital signal sources. Grover has an estimated audience of 1,534,081 people in Germany.

#553among Brand in Germany#229in Technology & Electronics

The average Grover fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sharing economy, Woolworths, Netto Marken-Discount, with strongest over-indexing on Sharing economy (14.07× the country average).

Demographically, the Grover audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grover fan in Germany is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Sharing economy.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grover profile in Germany.

Audience size
1.5M
in Germany
Gender
49.4%♀
50.6% male
Age
40.8
average years
Country rank
#4370
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grover

49.4% are female, 50.6% are male, average age 40.8.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Grover audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age40.8
Estimated audience size1,534,081
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Grover audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Grover audience comes from Germany.

Worldwide audience distribution share by country for Grover
CountryShare
Germany50.0%
United States21.5%
Spain4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grover audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grover customers by region in Germany
#RegionReachAffinity×
01Berlin~90K1.30×
02Sachsen~90K1.19×
03Sachsen-Anhalt~50K1.18×
04Mecklenburg-Vorpommern~30K1.13×
05Brandenburg~50K1.07×
06Niedersachsen~200K1.04×
07Thüringen~40K1.02×
08Schleswig-Holstein~60K1.01×
09Nordrhein-Westfalen~300K1.00×
10Hamburg~30K0.96×
11Bremen~10K0.91×
12Rheinland-Pfalz~70K0.90×
13Bayern~200K0.88×
14Saarland~20K0.85×
15Hessen~100K0.81×
16Baden-Württemberg~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Grover, Germany
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grover audience
#·InterestCategoryAffinity×
01Sharing economyBusiness & Career14.07×
02HomestayTravel & Leisure9.48×
03Political economyPolitics & Society6.15×
04Saturn (store)Shopping5.90×
05BlaBlaCarCars & Mobility4.75×
06WoolworthsShopping4.58×
07Bedroom furnitureHome & Garden4.47×
08Media MarktShopping2.65×
09VacationsTravel & Leisure2.46×
10Netto Marken-DiscountShopping2.45×
11NatureHome & Garden2.36×
12MSNNews2.27×
13CHECK24Business & Career2.25×
14EmailTechnology & Electronics2.11×
15FamilyKids & Family2.09×
16EssoCars & Mobility2.02×
17AirbnbTravel & Leisure1.91×
18TagesschauMovies & TV1.69×
19German languagePolitics & Society1.68×
20TattoosFashion & Accessoires1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grover audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.31×
PatriotismCONSERVATISM1.28×
Family OrientationCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grover audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Sports ActivityPOWER0.85×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Grover's target market in Germany?

Grover's target market in Germany covers an estimated 1,534,081 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Grover customers?

49.4% of the Grover audience are female, 50.6% are male, with an average age of 40.8 years.

03

Which brands do Grover fans like most?

Grover fans show strongest brand affinity for Sharing economy (14.07×), Woolworths (4.58×), and Netto Marken-Discount (2.45×) over the country average.

04

Where do Grover fans live in Germany?

Grover fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Grover fans also like?

Beyond Grover itself, the audience over-indexes on Woolworths (4.58×), Netto Marken-Discount (2.45×), Nature (2.36×), and Family (2.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Grover audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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