Homestay Audience in Germany
Homestay has an estimated audience of 479,383 people in Germany. 65.5% are female, 34.5% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home exchange, Sharing economy, Ornamental plant, Urban agriculture, CouchSurfing.
The average Homestay fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home exchange, Sharing economy, Ornamental plant, with strongest over-indexing on Home exchange (71.02× the country average). Demographically, the Homestay audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Homestay fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 41.1 |
| Estimated audience size | 479,383 |
Audience persona
The typical Homestay fan in Germany is more female, around 41.1 years old, with strong Sports Activity tendencies and a notable affinity for Home exchange.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,980 | 0.96× |
| Bayern | 98,769 | 1.28× |
| Baden-Württemberg | 83,604 | 1.28× |
| Hessen | 55,314 | 1.51× |
| Berlin | 50,776 | 2.37× |
| Niedersachsen | 33,704 | 0.72× |
| Sachsen | 24,477 | 1.04× |
| Rheinland-Pfalz | 20,556 | 0.86× |
| Brandenburg | 14,091 | 0.95× |
| Hamburg | 13,143 | 1.21× |
| Schleswig-Holstein | 12,664 | 0.74× |
| Thüringen | 7,892 | 0.65× |
| Sachsen-Anhalt | 6,283 | 0.51× |
| Saarland | 4,175 | 0.71× |
| Bremen | 3,450 | 0.84× |
| Mecklenburg-Vorpommern | 3,426 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home exchange | 71.02× | Home & Garden |
| Sharing economy | 24.71× | Business & Career |
| Ornamental plant | 7.36× | Home & Garden |
| Urban agriculture | 15.73× | Business & Career |
| CouchSurfing | 23.44× | Travel & Leisure |
| Self-love | 4.3× | Health |
| GMX Mail | 5.43× | Internet & Social Media |
| REWE | 3.08× | Shopping |
| ZDF | 3.8× | Movies & TV |
| Veganism | 3.15× | Food & Beverages |
| NDR | 6.09× | Movies & TV |
| Deutsche Bahn | 3.11× | Cars & Mobility |
| Jobrad | 7.82× | Cars & Mobility |
| Mobile app | 2.89× | Technology & Electronics |
| Sportschau | 3.45× | Sports |
| Rhythm and blues music | 3.57× | Music & Radio |
| Grover | 9.48× | Technology & Electronics |
| Wikipedia | 2.99× | Internet & Social Media |
| Hundeurlaub | 10× | Pets & Animals |
| Bayerischer Rundfunk | 5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.11 |
| Design Affinity | PREMIUM | 1.77 |
| Sustainability | BALANCE | 1.76 |
| Quality Awareness | PREMIUM | 1.74 |
| Convenience Orientation | PREMIUM | 1.56 |
| Travelling | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 12.9% |
| Vietnam | 12.7% |
| India | 10.4% |
See Homestay audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Homestay have in Germany?
Homestay has an estimated audience of 479,383 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Homestay fans?
65.5% of Homestay fans are female, 34.5% are male, with an average age of 41.1 years.
Which brands do Homestay fans like most?
Homestay fans show strongest brand affinity for Home exchange (71.02×), Sharing economy (24.71×), and Ornamental plant (7.36×) over the country average.
Where do Homestay fans live in Germany?
Homestay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,980), Bayern (reach 98,769), and Baden-Württemberg (reach 83,604). These three regions account for the largest share of the active audience.
What other brands do Homestay fans also like?
Beyond Homestay itself, the audience over-indexes on Sharing economy (24.71×), Ornamental plant (7.36×), Urban agriculture (15.73×), and CouchSurfing (23.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homestay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.