CouchSurfing Audience in Germany
A data profile of the people who buy, follow and care about CouchSurfing in Germany — modelled from more than twelve digital signal sources. CouchSurfing has an estimated audience of 466,476 people in Germany.
The average CouchSurfing fan in Germany is 48.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Flights, Ornamental plant, Tagesschau, with strongest over-indexing on Google Flights (13.21× the country average).
Demographically, the CouchSurfing audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical CouchSurfing fan in Germany is balanced, around 48.4 years old, with strong Mindfulness tendencies and a notable affinity for Google Flights.
At a glance
The key figures that characterise the CouchSurfing profile in Germany.
Search interest · 12-month trend
Audience demographics of CouchSurfing
51.7% are female, 48.3% are male, average age 48.4.
Gender split
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 48.4 |
| Estimated audience size | 466,476 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 48% |
Worldwide distribution
of the worldwide CouchSurfing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 13.7% |
| China | 7.0% |
Geography
Where the CouchSurfing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.84× | |
| 02 | Hamburg | ~10K | 1.32× | |
| 03 | Hessen | ~40K | 1.17× | |
| 04 | Bremen | ~5K | 1.17× | |
| 05 | Baden-Württemberg | ~70K | 1.14× | |
| 06 | Sachsen | ~30K | 1.12× | |
| 07 | Bayern | ~80K | 1.08× | |
| 08 | Nordrhein-Westfalen | ~90K | 0.89× | |
| 09 | Niedersachsen | ~40K | 0.89× | |
| 10 | Schleswig-Holstein | ~10K | 0.88× | |
| 11 | Brandenburg | ~10K | 0.85× | |
| 12 | Thüringen | ~10K | 0.85× | |
| 13 | Rheinland-Pfalz | ~20K | 0.83× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.74× | |
| 15 | Saarland | ~4K | 0.74× | |
| 16 | Sachsen-Anhalt | ~9K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the CouchSurfing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Flights | Travel & Leisure | 13.21× | ||
| 02 | Sharing economy | Business & Career | 8.81× | ||
| 03 | Urban agriculture | Business & Career | 7.07× | ||
| 04 | Ornamental plant | Home & Garden | 4.39× | ||
| 05 | Grover | Technology & Electronics | 3.55× | ||
| 06 | Jobrad | Cars & Mobility | 2.65× | ||
| 07 | Tichys Einblick | Politics & Society | 2.63× | ||
| 08 | Apollo News | Politics & Society | 2.24× | ||
| 09 | Junge Freiheit | News | 2.08× | ||
| 10 | Heute | Movies & TV | 2.01× | ||
| 11 | Bayerischer Rundfunk | Movies & TV | 1.88× | ||
| 12 | GMX Mail | Internet & Social Media | 1.86× | ||
| 13 | Tagesschau | Movies & TV | 1.83× | ||
| 14 | Westdeutscher Rundfunk | Movies & TV | 1.80× | ||
| 15 | FOCUS Online | News | 1.76× | ||
| 16 | Fressnapf | Shopping | 1.65× | ||
| 17 | ZDF | Movies & TV | 1.57× | ||
| 18 | Spiegel Online | News | 1.57× | ||
| 19 | Wetter.com | Home & Garden | 1.56× | ||
| 20 | ADAC | Cars & Mobility | 1.51× |
Personality of the CouchSurfing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Spirituality | BALANCE | 1.35× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.87× |
Frequently asked questions
How many fans does CouchSurfing have in Germany?
CouchSurfing has an estimated audience of 466,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of CouchSurfing fans?
51.7% of CouchSurfing fans are female, 48.3% are male, with an average age of 48.4 years.
Which brands do CouchSurfing fans like most?
CouchSurfing fans show strongest brand affinity for Google Flights (13.21×), Ornamental plant (4.39×), and Tagesschau (1.83×) over the country average.
Where do CouchSurfing fans live in Germany?
CouchSurfing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do CouchSurfing fans also like?
Beyond CouchSurfing itself, the audience over-indexes on Ornamental plant (4.39×), Tagesschau (1.83×), Sharing economy (8.81×), and Urban agriculture (7.07×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
See CouchSurfing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for CouchSurfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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