CouchSurfing Audience in Germany
CouchSurfing has an estimated audience of 470,287 people in Germany. 51.7% are female, 48.3% are male, average age 48.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Ornamental plant, Tagesschau, Sharing economy, Urban agriculture.
The average CouchSurfing fan in Germany is 48.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Ornamental plant, Tagesschau, with strongest over-indexing on Google Flights (13.21× the country average). Demographically, the CouchSurfing audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of CouchSurfing fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 48.4 |
| Estimated audience size | 470,287 |
Audience persona
The typical CouchSurfing fan in Germany is balanced, around 48.4 years old, with strong Travelling tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,477 | 0.9× |
| Bayern | 83,485 | 1.1× |
| Baden-Württemberg | 75,904 | 1.18× |
| Hessen | 42,267 | 1.18× |
| Berlin | 41,293 | 1.96× |
| Niedersachsen | 38,596 | 0.85× |
| Sachsen | 26,181 | 1.14× |
| Rheinland-Pfalz | 19,489 | 0.83× |
| Schleswig-Holstein | 14,788 | 0.88× |
| Hamburg | 14,356 | 1.35× |
| Brandenburg | 11,593 | 0.79× |
| Thüringen | 9,273 | 0.77× |
| Sachsen-Anhalt | 7,934 | 0.65× |
| Mecklenburg-Vorpommern | 5,595 | 0.62× |
| Bremen | 4,845 | 1.2× |
| Saarland | 3,406 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 13.21× | Travel & Leisure |
| Ornamental plant | 4.39× | Home & Garden |
| Tagesschau | 1.83× | Movies & TV |
| Sharing economy | 8.81× | Business & Career |
| Urban agriculture | 7.07× | Business & Career |
| Spiegel Online | 1.57× | News |
| Wetter.com | 1.56× | Home & Garden |
| FOCUS Online | 1.76× | News |
| ZDF | 1.57× | Movies & TV |
| Tichys Einblick | 2.63× | Politics & Society |
| GMX Mail | 1.86× | Internet & Social Media |
| Westdeutscher Rundfunk | 1.8× | Movies & TV |
| Grover | 3.55× | Technology & Electronics |
| Heute | 2.01× | Movies & TV |
| ADAC | 1.51× | Cars & Mobility |
| Fressnapf | 1.65× | Shopping |
| Bayerischer Rundfunk | 1.88× | Movies & TV |
| Jobrad | 2.65× | Cars & Mobility |
| Apollo News | 2.24× | Politics & Society |
| Hundeurlaub | 3.68× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.27 |
| Sustainability | BALANCE | 2.12 |
| Early Adopter Mentality | POWER | 1.84 |
| Sports Activity | POWER | 1.74 |
| Pet Ownership | JOY | 1.51 |
| Extroversion | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Germany | 13.8% |
| China | 7.0% |
See CouchSurfing audiences in other countries
More Travel & Leisure audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does CouchSurfing have in Germany?
CouchSurfing has an estimated audience of 470,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of CouchSurfing fans?
51.7% of CouchSurfing fans are female, 48.3% are male, with an average age of 48.4 years.
Which brands do CouchSurfing fans like most?
CouchSurfing fans show strongest brand affinity for Google Flights (13.21×), Ornamental plant (4.39×), and Tagesschau (1.83×) over the country average.
Where do CouchSurfing fans live in Germany?
CouchSurfing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,477), Bayern (reach 83,485), and Baden-Württemberg (reach 75,904). These three regions account for the largest share of the active audience.
What other brands do CouchSurfing fans also like?
Beyond CouchSurfing itself, the audience over-indexes on Ornamental plant (4.39×), Tagesschau (1.83×), Sharing economy (8.81×), and Urban agriculture (7.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CouchSurfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.