Jobrad Audience in Germany
Jobrad has an estimated audience of 2,546,461 people in Germany. 49.0% are female, 51.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Stradivarius, Natural rubber, Stucco, Esra Erol.
The average Jobrad fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Stradivarius, Natural rubber, with strongest over-indexing on Progressive rock (2.6× the country average). Demographically, the Jobrad audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Jobrad fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 40.2 |
| Estimated audience size | 2,546,461 |
Audience persona
The typical Jobrad fan in Germany is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 639,363 | 1.15× |
| Baden-Württemberg | 555,797 | 1.6× |
| Bayern | 518,988 | 1.27× |
| Niedersachsen | 252,370 | 1.02× |
| Hessen | 204,067 | 1.05× |
| Rheinland-Pfalz | 143,977 | 1.13× |
| Sachsen | 115,565 | 0.93× |
| Schleswig-Holstein | 91,307 | 1× |
| Berlin | 82,855 | 0.73× |
| Hamburg | 65,717 | 1.14× |
| Thüringen | 59,985 | 0.92× |
| Brandenburg | 57,397 | 0.73× |
| Sachsen-Anhalt | 52,573 | 0.8× |
| Mecklenburg-Vorpommern | 30,710 | 0.63× |
| Saarland | 28,850 | 0.92× |
| Bremen | 21,528 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.6× | Music & Radio |
| Stradivarius | 1.59× | Shopping |
| Natural rubber | 1.59× | Cars & Mobility |
| Stucco | 1.75× | Home & Garden |
| Esra Erol | 3.5× | Movies & TV |
| Golem | 1.62× | Technology & Electronics |
| Information sensitivity | 2.39× | Technology & Electronics |
| Video izle | 1.51× | |
| Keeper (password manager) | 1.75× | Technology & Electronics |
| Carrie (novel) | 2.25× | Literature |
| Coworking | 1.54× | Business & Career |
| Volvo V60 | 1.77× | Cars & Mobility |
| Faun (band) | 1.59× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Medieval fantasy | 3.68× | Literature |
| Viator | 2.09× | Travel & Leisure |
| Theocracy | 3.29× | Music & Radio |
| Caprivi Strip | 3.09× | |
| Scratching post | 1.82× | Pets & Animals |
| The Equalizer | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Sports Activity | POWER | 1.27 |
| Sustainability | BALANCE | 1.21 |
| Career Orientation | POWER | 1.21 |
| Design Affinity | PREMIUM | 1.17 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.4% |
| Austria | 3.4% |
| Switzerland | 0.3% |
See Jobrad audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Jobrad have in Germany?
Jobrad has an estimated audience of 2,546,461 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Jobrad fans?
49.0% of Jobrad fans are female, 51.0% are male, with an average age of 40.2 years.
Which brands do Jobrad fans like most?
Jobrad fans show strongest brand affinity for Progressive rock (2.6×), Stradivarius (1.59×), and Natural rubber (1.59×) over the country average.
Where do Jobrad fans live in Germany?
Jobrad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 639,363), Baden-Württemberg (reach 555,797), and Bayern (reach 518,988). These three regions account for the largest share of the active audience.
What other brands do Jobrad fans also like?
Beyond Jobrad itself, the audience over-indexes on Stradivarius (1.59×), Natural rubber (1.59×), Stucco (1.75×), and Esra Erol (3.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jobrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.