Rascasse Audience Intelligence

Jobrad Target Market in Germany

A data profile of the people who buy, follow and care about Jobrad in Germany — modelled from more than twelve digital signal sources. Jobrad has an estimated audience of 2,860,388 people in Germany.

#276among Brand in Germany#111in Cars & Mobility

The average Jobrad fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Sharing economy, Nature, with strongest over-indexing on Tagesschau (2.13× the country average).

Demographically, the Jobrad audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jobrad fan in Germany is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jobrad profile in Germany.

Audience size
2.9M
in Germany
Gender
48.8%♀
51.2% male
Age
41.3
average years
Country rank
#2252
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jobrad

48.8% are female, 51.2% are male, average age 41.3.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Jobrad audience in Germany
MetricValue
Female48.8%
Male51.2%
Average age41.3
Estimated audience size2,860,388
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Jobrad audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Jobrad audience comes from Germany.

Worldwide audience distribution share by country for Jobrad
CountryShare
Germany94.4%
Austria3.3%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jobrad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jobrad customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.59×
02Bayern~500K1.25×
03Hamburg~70K1.15×
04Nordrhein-Westfalen~700K1.11×
05Rheinland-Pfalz~100K1.09×
06Bremen~20K1.06×
07Niedersachsen~300K1.03×
08Hessen~200K1.02×
09Schleswig-Holstein~100K0.99×
10Saarland~30K0.96×
11Thüringen~70K0.94×
12Sachsen~100K0.93×
13Sachsen-Anhalt~60K0.85×
14Brandenburg~60K0.73×
15Berlin~80K0.69×
16Mecklenburg-Vorpommern~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Jobrad, Germany
0.65×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jobrad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jobrad audience
#·InterestCategoryAffinity×
01Sharing economyBusiness & Career10.89×
02HomestayTravel & Leisure7.82×
03Bicycle wheelCars & Mobility4.15×
04BlaBlaCarCars & Mobility3.89×
05AllgäuTravel & Leisure3.45×
06Non-alcoholic beverageFood & Beverages3.17×
07SixtCars & Mobility2.84×
08Real propertyHome & Garden2.50×
09SatireLiterature2.45×
10Western UnionBusiness & Career2.16×
11TagesschauMovies & TV2.13×
12MSNNews2.07×
13VolunteeringPolitics & Society1.97×
14TransfermarktSports1.91×
15Aral AGCars & Mobility1.78×
16KitchenHome & Garden1.69×
17StuttgartTravel & Leisure1.68×
18FocusNews1.68×
19NatureHome & Garden1.63×
20VacationsTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jobrad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jobrad audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
Risk AppetiteTHRILL1.40×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jobrad audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
CreativityOPEN0.83×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jobrad's target market in Germany?

Jobrad's target market in Germany covers an estimated 2,860,388 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Jobrad customers?

48.8% of the Jobrad audience are female, 51.2% are male, with an average age of 41.3 years.

03

Which brands do Jobrad fans like most?

Jobrad fans show strongest brand affinity for Tagesschau (2.13×), Sharing economy (10.89×), and Nature (1.63×) over the country average.

04

Where do Jobrad fans live in Germany?

Jobrad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Baden-Württemberg (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jobrad fans also like?

Beyond Jobrad itself, the audience over-indexes on Sharing economy (10.89×), Nature (1.63×), Transfermarkt (1.91×), and Kitchen (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Jobrad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jobrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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