Non-alcoholic beverage Audience in Germany
Non-alcoholic beverage has an estimated audience of 2,272,913 people in Germany. 54.9% are female, 45.1% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yemen, Berry, Ethiopia, Roasting, Natural World.
The average Non-alcoholic beverage fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yemen, Berry, Ethiopia, with strongest over-indexing on Yemen (23.59× the country average). Demographically, the Non-alcoholic beverage audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Non-alcoholic beverage fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.7 |
| Estimated audience size | 2,272,913 |
Audience persona
The typical Non-alcoholic beverage fan in Germany is balanced, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Yemen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 497,391 | 1× |
| Bayern | 405,531 | 1.11× |
| Baden-Württemberg | 300,765 | 0.97× |
| Niedersachsen | 254,501 | 1.15× |
| Hessen | 156,675 | 0.9× |
| Berlin | 130,779 | 1.29× |
| Sachsen | 116,317 | 1.04× |
| Rheinland-Pfalz | 103,189 | 0.91× |
| Brandenburg | 73,108 | 1.04× |
| Schleswig-Holstein | 68,826 | 0.84× |
| Thüringen | 60,241 | 1.04× |
| Sachsen-Anhalt | 60,098 | 1.02× |
| Hamburg | 59,240 | 1.15× |
| Mecklenburg-Vorpommern | 41,470 | 0.96× |
| Saarland | 27,562 | 0.99× |
| Bremen | 18,448 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yemen | 23.59× | Travel & Leisure |
| Berry | 30.15× | Food & Beverages |
| Ethiopia | 17.97× | Travel & Leisure |
| Roasting | 27.15× | Food & Beverages |
| Natural World | 5.82× | Fashion & Accessoires |
| Wikipedia | 5.48× | Internet & Social Media |
| Herbalism | 17.67× | Health |
| Electronic data interchange | 10.27× | Technology & Electronics |
| Coffee preparation | 9.47× | Home & Garden |
| Yellow Tail (wine) | 39.46× | Food & Beverages |
| Coffee bean | 8.21× | Food & Beverages |
| Vocational school | 13.21× | Business & Career |
| Dark matter | 12.62× | Movies & TV |
| reisenthel | 9.44× | Fashion & Accessoires |
| Hawesko | 20.16× | Food & Beverages |
| Monchhichi | 11.08× | Kids & Family |
| Microwave oven | 9.13× | Home & Garden |
| Crop | 7.12× | Home & Garden |
| Coffea | 11.66× | Food & Beverages |
| Mocktail | 29.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.13 |
| Healthy Lifestyle | BALANCE | 2.04 |
| Urban Lifestyle | OPEN | 2.02 |
| Quality Awareness | PREMIUM | 1.97 |
| Individualism | JOY | 1.83 |
| Pet Ownership | JOY | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.6% |
| Germany | 3.7% |
See Non-alcoholic beverage audiences in other countries
- Non-alcoholic beverage — United States
- Non-alcoholic beverage — United Kingdom
- Non-alcoholic beverage — France
- Non-alcoholic beverage — Italy
- Non-alcoholic beverage — Spain
- Non-alcoholic beverage — Brazil
- Non-alcoholic beverage — Japan
- Non-alcoholic beverage — South Korea
- Non-alcoholic beverage — India
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Non-alcoholic beverage have in Germany?
Non-alcoholic beverage has an estimated audience of 2,272,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Non-alcoholic beverage fans?
54.9% of Non-alcoholic beverage fans are female, 45.1% are male, with an average age of 44.7 years.
Which brands do Non-alcoholic beverage fans like most?
Non-alcoholic beverage fans show strongest brand affinity for Yemen (23.59×), Berry (30.15×), and Ethiopia (17.97×) over the country average.
Where do Non-alcoholic beverage fans live in Germany?
Non-alcoholic beverage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 497,391), Bayern (reach 405,531), and Baden-Württemberg (reach 300,765). These three regions account for the largest share of the active audience.
What other brands do Non-alcoholic beverage fans also like?
Beyond Non-alcoholic beverage itself, the audience over-indexes on Berry (30.15×), Ethiopia (17.97×), Roasting (27.15×), and Natural World (5.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Non-alcoholic beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.