Rascasse Audience Intelligence

Non-alcoholic beverage Audience in Germany

A data profile of the people who buy, follow and care about Non-alcoholic beverage in Germany — modelled from more than twelve digital signal sources. Non-alcoholic beverage has an estimated audience of 2,272,913 people in Germany.

#9among Beverage in Germany#1729among Topic in Germany#148in Food & Beverages

The average Non-alcoholic beverage fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Yemen, Berry, Ethiopia, with strongest over-indexing on Yemen (23.59× the country average).

Demographically, the Non-alcoholic beverage audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Non-alcoholic beverage fan in Germany is balanced, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Yemen.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-alcoholic beverage profile in Germany.

Audience size
2.3M
in Germany
Gender
54.9%♀
45.1% male
Age
44.7
average years
Country rank
#2931
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-alcoholic beverage fans

54.9% are female, 45.1% are male, average age 44.7.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Non-alcoholic beverage audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age44.7
Estimated audience size2,272,913
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Non-alcoholic beverage audience in Germany
Age bracketShare%
16-195%
20-2916%
30-3924%
40-4929%
50+26%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Non-alcoholic beverage audience comes from Germany.

Worldwide audience distribution share by country for Non-alcoholic beverage
CountryShare
United States27.5%
United Kingdom6.6%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-alcoholic beverage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Non-alcoholic beverage fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.16×
02Niedersachsen~200K1.13×
03Hamburg~60K1.10×
04Bayern~400K1.07×
05Thüringen~60K1.04×
06Sachsen~100K1.03×
07Brandenburg~70K1.03×
08Sachsen-Anhalt~60K1.03×
09Saarland~30K1.02×
10Mecklenburg-Vorpommern~40K1.00×
11Nordrhein-Westfalen~500K0.98×
12Bremen~20K0.98×
13Baden-Württemberg~300K0.96×
14Rheinland-Pfalz~100K0.93×
15Hessen~200K0.90×
16Schleswig-Holstein~70K0.90×
Fig. 06

Affinity by region

Affinity by region — Non-alcoholic beverage, Germany
0.90×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Non-alcoholic beverage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Non-alcoholic beverage audience
#·InterestCategoryAffinity×
01Yellow Tail (wine)Food & Beverages39.46×
02BerryFood & Beverages30.15×
03MocktailFood & Beverages29.59×
04RoastingFood & Beverages27.15×
05YemenTravel & Leisure23.59×
06HaweskoFood & Beverages20.16×
07EthiopiaTravel & Leisure17.97×
08HerbalismHealth17.67×
09Vocational schoolBusiness & Career13.21×
10Dark matterMovies & TV12.62×
11American Marketing AssociationBusiness & Career11.96×
12CoffeaFood & Beverages11.66×
13MonchhichiKids & Family11.08×
14Electronic data interchangeTechnology & Electronics10.27×
15Coffee preparationHome & Garden9.47×
16reisenthelFashion & Accessoires9.44×
17Microwave ovenHome & Garden9.13×
18Coffee beanFood & Beverages8.21×
19CropHome & Garden7.12×
20WikipediaInternet & Social Media5.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Non-alcoholic beverage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Non-alcoholic beverage audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.83×
IndulgenceJOY3.68×
MindfulnessBALANCE3.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Non-alcoholic beverage audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
Luxury OrientationPREMIUM1.38×
Social Media UsageJOY1.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Non-alcoholic beverage have in Germany?

Non-alcoholic beverage has an estimated audience of 2,272,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Non-alcoholic beverage fans?

54.9% of Non-alcoholic beverage fans are female, 45.1% are male, with an average age of 44.7 years.

03

Which brands do Non-alcoholic beverage fans like most?

Non-alcoholic beverage fans show strongest brand affinity for Yemen (23.59×), Berry (30.15×), and Ethiopia (17.97×) over the country average.

04

Where do Non-alcoholic beverage fans live in Germany?

Non-alcoholic beverage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Non-alcoholic beverage fans also like?

Beyond Non-alcoholic beverage itself, the audience over-indexes on Berry (30.15×), Ethiopia (17.97×), Roasting (27.15×), and Wikipedia (5.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Non-alcoholic beverage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Non-alcoholic beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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