Herbalism Audience in Germany
Herbalism has an estimated audience of 1,266,901 people in Germany. 62.7% are female, 37.3% are male, average age 41.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Non-alcoholic beverage, Health sciences, Herbal, Spiritual Exercises of Ignatius of Loyola, Peter Thiel.
The average Herbalism fan in Germany is 41.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Non-alcoholic beverage, Health sciences, Herbal, with strongest over-indexing on Non-alcoholic beverage (14.3× the country average). Demographically, the Herbalism audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Herbalism fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 41.2 |
| Estimated audience size | 1,266,901 |
Audience persona
The typical Herbalism fan in Germany is more female, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Non-alcoholic beverage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 212,097 | 1.04× |
| Nordrhein-Westfalen | 210,995 | 0.76× |
| Baden-Württemberg | 173,608 | 1× |
| Niedersachsen | 99,663 | 0.81× |
| Hessen | 71,744 | 0.74× |
| Sachsen | 57,164 | 0.92× |
| Schleswig-Holstein | 49,808 | 1.09× |
| Berlin | 47,536 | 0.84× |
| Thüringen | 42,885 | 1.33× |
| Rheinland-Pfalz | 39,848 | 0.63× |
| Sachsen-Anhalt | 32,645 | 0.99× |
| Brandenburg | 30,257 | 0.77× |
| Hamburg | 23,671 | 0.83× |
| Bremen | 22,214 | 2.05× |
| Mecklenburg-Vorpommern | 20,791 | 0.86× |
| Saarland | 20,668 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Non-alcoholic beverage | 14.3× | Food & Beverages |
| Health sciences | 18.18× | Business & Career |
| Herbal | 24.19× | Food & Beverages |
| Spiritual Exercises of Ignatius of Loyola | 51.28× | Literature |
| Peter Thiel | 12.08× | Business & Career |
| Natural World | 3.9× | Fashion & Accessoires |
| Timothy Leary | 53.66× | Health |
| Wikipedia | 3.59× | Internet & Social Media |
| Lawn | 5.4× | Home & Garden |
| Ginseng | 30.43× | Health |
| Shopping | 2.07× | Shopping |
| Yemen | 8.18× | Travel & Leisure |
| Biohacking | 18.83× | Technology & Electronics |
| Online shopping | 1.98× | Shopping |
| Ethiopia | 7.49× | Travel & Leisure |
| Health education | 11.44× | Business & Career |
| Local news | 3.47× | News |
| Rituals | 3.26× | Beauty & Wellness |
| Dark matter | 7.55× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.87 |
| Sustainability | BALANCE | 1.76 |
| Spirituality | BALANCE | 1.71 |
| Healthy Lifestyle | BALANCE | 1.67 |
| Pet Ownership | JOY | 1.64 |
| Convenience Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Italy | 7.6% |
| India | 4.7% |
See Herbalism audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Herbalism have in Germany?
Herbalism has an estimated audience of 1,266,901 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Herbalism fans?
62.7% of Herbalism fans are female, 37.3% are male, with an average age of 41.2 years.
Which brands do Herbalism fans like most?
Herbalism fans show strongest brand affinity for Non-alcoholic beverage (14.3×), Health sciences (18.18×), and Herbal (24.19×) over the country average.
Where do Herbalism fans live in Germany?
Herbalism fans in Germany are most concentrated in Bayern (reach 212,097), Nordrhein-Westfalen (reach 210,995), and Baden-Württemberg (reach 173,608). These three regions account for the largest share of the active audience.
What other brands do Herbalism fans also like?
Beyond Herbalism itself, the audience over-indexes on Health sciences (18.18×), Herbal (24.19×), Spiritual Exercises of Ignatius of Loyola (51.28×), and Peter Thiel (12.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Herbalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.