Dark matter Audience in Germany

Dark matter has an estimated audience of 987,562 people in Germany. 36.5% are female, 63.5% are male, average age 41.7. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Italo disco, Reddit, Tagesschau, Online newspaper, Non-alcoholic beverage.

The average Dark matter fan in Germany is 41.7 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Italo disco, Reddit, Tagesschau, with strongest over-indexing on Italo disco (14.9× the country average). Demographically, the Dark matter audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Dark matter fans

Demographic split for Dark matter audience in Germany
MetricValue
Female36.5%
Male63.5%
Average age41.7
Estimated audience size987,562

Audience persona

The typical Dark matter fan in Germany is more male, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Italo disco.

Top regions in Germany

Top regions ranked by reach for Dark matter in Germany
RegionReachAffinity
Berlin484,0806.8×
Nordrhein-Westfalen206,0490.59×
Bayern140,2590.55×
Baden-Württemberg107,7580.5×
Hessen96,0430.79×
Niedersachsen83,4740.54×
Brandenburg80,3611.63×
Rheinland-Pfalz41,0500.51×
Schleswig-Holstein29,7540.52×
Sachsen24,9540.32×
Hamburg24,1940.67×
Sachsen-Anhalt22,1210.54×
Thüringen19,2860.48×
Mecklenburg-Vorpommern15,6750.52×
Bremen8,5200.63×
Saarland8,5040.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dark matter audience
BrandAffinityCategory
Italo disco14.9×Music & Radio
Reddit4.44×Internet & Social Media
Tagesschau2.77×Movies & TV
Online newspaper4.25×News
Non-alcoholic beverage7.73×Food & Beverages
Tom Cruise6.14×Movies & TV
Real property5.35×Home & Garden
TikTok1.79×Internet & Social Media
Synthpop11.94×Music & Radio
Pets1.71×Pets & Animals
Sandra Bullock6.19×Movies & TV
Transfermarkt2.6×Sports
Public transport3.76×Cars & Mobility
Internet Movie Database6.54×Movies & TV
Der Tagesspiegel3.22×News
Solar energy2.82×Home & Garden
Energy2.46×Home & Garden
Allgäu5.08×Travel & Leisure
Brad Pitt4.17×Movies & TV
Internet celebrity5.49×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dark matter audience
TraitClusterScore
IndividualismJOY2.93
Convenience OrientationPREMIUM2.51
MindfulnessBALANCE2.32
SpiritualityBALANCE2.16
Early Adopter MentalityPOWER2.14
Urban LifestyleOPEN2.1

Worldwide distribution

Worldwide audience distribution share by country for Dark matter
CountryShare
United States19.9%
Germany16.5%
Brazil5.7%

See Dark matter audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Dark matter have in Germany?

Dark matter has an estimated audience of 987,562 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

What is the gender split and age of Dark matter fans?

36.5% of Dark matter fans are female, 63.5% are male, with an average age of 41.7 years.

Which brands do Dark matter fans like most?

Dark matter fans show strongest brand affinity for Italo disco (14.9×), Reddit (4.44×), and Tagesschau (2.77×) over the country average.

Where do Dark matter fans live in Germany?

Dark matter fans in Germany are most concentrated in Berlin (reach 484,080), Nordrhein-Westfalen (reach 206,049), and Bayern (reach 140,259). These three regions account for the largest share of the active audience.

What other brands do Dark matter fans also like?

Beyond Dark matter itself, the audience over-indexes on Reddit (4.44×), Tagesschau (2.77×), Online newspaper (4.25×), and Non-alcoholic beverage (7.73×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dark matter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.