Dark matter Audience in Germany

Demographics of Dark matter fans

Audience persona

The typical Dark matter fan in Germany is more male, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Pillow.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Dark matter audiences in other countries

• Dark matter — United States
• Dark matter — United Kingdom
• Dark matter — France
• Dark matter — Italy
• Dark matter — Spain
• Dark matter — Brazil
• Dark matter — Japan
• Dark matter — South Korea
• Dark matter — India

More TV series audiences in Germany

• Euphoria (17,064,080)
• Natural World (14,669,113)
• Game of Thrones (10,121,751)
• Superman (10,006,308)
• Friends (9,772,934)

Frequently asked questions

How many fans does Dark matter have in Germany?

Dark matter has an estimated audience of 987,562 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

What is the gender split and age of Dark matter fans?

36.5% of Dark matter fans are female, 63.5% are male, with an average age of 41.7 years.

Which brands do Dark matter fans like most?

Dark matter fans show strongest brand affinity for Pillow (4.58×), Litter box (2.33×), and Minestrone (4.39×) over the country average.

Where do Dark matter fans live in Germany?

Dark matter fans in Germany are most concentrated in Berlin (reach 484,080), Nordrhein-Westfalen (reach 206,049), and Bayern (reach 140,259). These three regions account for the largest share of the active audience.

What other brands do Dark matter fans also like?

Beyond Dark matter itself, the audience over-indexes on Litter box (2.33×), Minestrone (4.39×), Nationality (4.11×), and Socialist Federal Republic of Yugoslavia (5.92×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dark matter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.