Traditional medicine Audience in Germany
Traditional medicine has an estimated audience of 766,922 people in Germany. 73.1% are female, 26.9% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pedro Pascal, War of the Worlds (2005 film), Natural Home remedies, HBO Films, Natural World.
The average Traditional medicine fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pedro Pascal, War of the Worlds (2005 film), Natural Home remedies, with strongest over-indexing on Pedro Pascal (30.48× the country average). Demographically, the Traditional medicine audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Traditional medicine fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 41.0 |
| Estimated audience size | 766,922 |
Audience persona
The typical Traditional medicine fan in Germany is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Pedro Pascal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,218 | 0.29× |
| Bayern | 42,968 | 0.35× |
| Baden-Württemberg | 42,251 | 0.4× |
| Niedersachsen | 39,143 | 0.53× |
| Hessen | 32,655 | 0.56× |
| Rheinland-Pfalz | 31,864 | 0.83× |
| Brandenburg | 30,869 | 1.3× |
| Thüringen | 30,853 | 1.58× |
| Sachsen-Anhalt | 30,852 | 1.55× |
| Schleswig-Holstein | 28,150 | 1.02× |
| Sachsen | 27,726 | 0.74× |
| Saarland | 27,585 | 2.93× |
| Berlin | 26,190 | 0.76× |
| Mecklenburg-Vorpommern | 25,108 | 1.71× |
| Hamburg | 21,272 | 1.23× |
| Bremen | 14,658 | 2.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedro Pascal | 30.48× | Movies & TV |
| War of the Worlds (2005 film) | 85.93× | Movies & TV |
| Natural Home remedies | 147.5× | Health |
| HBO Films | 115.54× | Movies & TV |
| Natural World | 5.5× | Fashion & Accessoires |
| Traditional Chinese medicine | 26.1× | Business & Career |
| Spiritualism | 38× | Health |
| Massage table | 19.96× | Health |
| Kristen Wiig | 29.73× | Movies & TV |
| Instant coffee | 20.45× | Food & Beverages |
| Wikipedia | 3.56× | Internet & Social Media |
| Biochemistry | 9.88× | Business & Career |
| Patient safety | 45.27× | Health |
| Health policy | 8.8× | Politics & Society |
| Biofuel | 15.55× | Cars & Mobility |
| Dark matter | 9.64× | Movies & TV |
| Shamanism | 16.08× | Health |
| Therapy | 3.74× | Health |
| Organic horticulture | 8× | Food & Beverages |
| Preventive healthcare | 5.89× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.18 |
| Healthy Lifestyle | BALANCE | 2.1 |
| Spirituality | BALANCE | 1.75 |
| Pet Ownership | JOY | 1.71 |
| Indulgence | JOY | 1.51 |
| Tradition | CONSERVATISM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| India | 5.7% |
| Italy | 5.2% |
See Traditional medicine audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Traditional medicine have in Germany?
Traditional medicine has an estimated audience of 766,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Traditional medicine fans?
73.1% of Traditional medicine fans are female, 26.9% are male, with an average age of 41.0 years.
Which brands do Traditional medicine fans like most?
Traditional medicine fans show strongest brand affinity for Pedro Pascal (30.48×), War of the Worlds (2005 film) (85.93×), and Natural Home remedies (147.5×) over the country average.
Where do Traditional medicine fans live in Germany?
Traditional medicine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,218), Bayern (reach 42,968), and Baden-Württemberg (reach 42,251). These three regions account for the largest share of the active audience.
What other brands do Traditional medicine fans also like?
Beyond Traditional medicine itself, the audience over-indexes on War of the Worlds (2005 film) (85.93×), Natural Home remedies (147.5×), HBO Films (115.54×), and Natural World (5.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Traditional medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.