Rascasse Audience Intelligence

Health policy Audience in Germany

A data profile of the people who buy, follow and care about Health policy in Germany — modelled from more than twelve digital signal sources. Health policy has an estimated audience of 2,243,734 people in Germany.

#118among Field of study in Germany#1746among Topic in Germany#102in Politics & Society

The average Health policy fan in Germany is 46.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbara d'Urso, Efficient energy use, Nature, with strongest over-indexing on Barbara d'Urso (54.15× the country average).

Demographically, the Health policy audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Health policy fan in Germany is more female, around 46.5 years old, with strong Spirituality tendencies and a notable affinity for Barbara d'Urso.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health policy profile in Germany.

Audience size
2.2M
in Germany
Gender
62.8%♀
37.2% male
Age
46.5
average years
Country rank
#2969
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1340%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health policy fans

62.8% are female, 37.2% are male, average age 46.5.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Health policy audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age46.5
Estimated audience size2,243,734
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Health policy audience in Germany
Age bracketShare%
16-195%
20-2912%
30-3920%
40-4928%
50+35%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Health policy audience comes from Germany.

Worldwide audience distribution share by country for Health policy
CountryShare
United States38.4%
United Kingdom6.8%
Spain4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health policy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Health policy fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.40×
02Brandenburg~90K1.33×
03Sachsen-Anhalt~80K1.32×
04Thüringen~70K1.29×
05Mecklenburg-Vorpommern~50K1.22×
06Hamburg~60K1.17×
07Berlin~100K1.05×
08Bremen~20K0.97×
09Saarland~30K0.92×
10Schleswig-Holstein~70K0.90×
11Nordrhein-Westfalen~400K0.82×
12Niedersachsen~200K0.81×
13Rheinland-Pfalz~90K0.77×
14Bayern~300K0.76×
15Hessen~100K0.75×
16Baden-Württemberg~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Health policy, Germany
0.72×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health policy audience
#·InterestCategoryAffinity×
01Barbara d'UrsoMusic & Radio54.15×
02Sanremo Music FestivalMusic & Radio11.79×
03Corriere della SeraNews9.02×
04Traditional medicineHealth8.80×
05Karl MarxLiterature8.42×
06Non-alcoholic beverageFood & Beverages7.38×
07VotingPolitics & Society6.21×
08Mineral waterFood & Beverages5.24×
09Efficient energy useTechnology & Electronics5.10×
10Political scienceBusiness & Career4.64×
11Dexter (TV series)Movies & TV4.57×
12NeuroscienceBusiness & Career4.24×
13HugendubelShopping3.86×
14Health careBusiness & Career2.94×
15VacationsTravel & Leisure2.80×
16NatureHome & Garden2.75×
17TagesschauMovies & TV2.31×
18FamilyKids & Family2.03×
19PoliticsPolitics & Society1.98×
20Netto Marken-DiscountShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health policy audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.20×
IndividualismJOY2.05×
Community OrientationOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health policy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
Luxury OrientationPREMIUM0.66×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health policy have in Germany?

Health policy has an estimated audience of 2,243,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Health policy fans?

62.8% of Health policy fans are female, 37.2% are male, with an average age of 46.5 years.

03

Which brands do Health policy fans like most?

Health policy fans show strongest brand affinity for Barbara d'Urso (54.15×), Efficient energy use (5.1×), and Nature (2.75×) over the country average.

04

Where do Health policy fans live in Germany?

Health policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Health policy fans also like?

Beyond Health policy itself, the audience over-indexes on Efficient energy use (5.1×), Nature (2.75×), Hugendubel (3.86×), and Non-alcoholic beverage (7.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Health policy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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