Rascasse Audience Intelligence

Health policy Audience in United States

A data profile of the people who buy, follow and care about Health policy in United States — modelled from more than twelve digital signal sources. Health policy has an estimated audience of 21,729,188 people in United States.

#67among Field of study in United States#1005among Topic in United States#83in Politics & Society

The average Health policy fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pharmacy, Non-alcoholic beverage, Health insurance, with strongest over-indexing on Pharmacy (2.99× the country average).

Demographically, the Health policy audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health policy fan in United States is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Pharmacy.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health policy profile in United States.

Audience size
21.7M
in United States
Gender
58.3%♀
41.7% male
Age
46.9
average years
Country rank
#1468
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health policy fans

58.3% are female, 41.7% are male, average age 46.9.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Health policy audience in United States
MetricValue
Female58.3%
Male41.7%
Average age46.9
Estimated audience size21,729,188
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Health policy audience in United States
Age bracketShare%
16-197%
20-2913%
30-3917%
40-4923%
50+41%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Health policy audience comes from United States.

Worldwide audience distribution share by country for Health policy
CountryShare
United States38.4%
United Kingdom6.8%
Spain4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health policy audience in United States is strongest.

Fig. 05

Top regions by affinity

Health policy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K3.27×
02Maryland~500K1.44×
03Massachusetts~500K1.24×
04Vermont~40K1.14×
05Virginia~600K1.11×
06Alaska~50K1.10×
07North Dakota~50K1.09×
08Alabama~300K1.08×
09South Dakota~50K1.08×
10New York~1.5M1.05×
11North Carolina~700K1.05×
12Delaware~60K1.05×
13Rhode Island~70K1.03×
14Montana~60K1.03×
15Connecticut~200K1.01×
16Maine~80K0.98×
17Pennsylvania~700K0.97×
18West Virginia~100K0.97×
19Hawaii~90K0.97×
20New Hampshire~80K0.97×
21Georgia~600K0.96×
22New Mexico~100K0.96×
23Kentucky~300K0.95×
24Oregon~200K0.95×
25Mississippi~200K0.95×
26Idaho~100K0.95×
27Arkansas~200K0.94×
28Nebraska~100K0.94×
29Ohio~600K0.92×
30New Jersey~500K0.92×
31Wisconsin~300K0.92×
32Tennessee~400K0.91×
33Louisiana~300K0.90×
34Iowa~200K0.90×
35Kansas~200K0.90×
36Illinois~600K0.89×
37Indiana~400K0.89×
38Missouri~300K0.88×
39Minnesota~300K0.88×
40Michigan~500K0.87×
41South Carolina~300K0.87×
42Oklahoma~200K0.87×
43Utah~200K0.87×
44Arizona~400K0.86×
45Nevada~200K0.86×
46California~2M0.84×
47Washington~400K0.83×
48Colorado~300K0.81×
49Texas~1.5M0.77×
50Florida~1M0.75×
Fig. 06

Affinity by region

Affinity by region — Health policy, United States
0.75×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health policy audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.77×
02Mineral waterFood & Beverages3.11×
03Health insuranceBusiness & Career3.07×
04PharmacyBusiness & Career2.99×
05Microwave ovenHome & Garden2.79×
06Preventive healthcareHealth2.76×
07Career developmentBusiness & Career2.59×
08Clinical trialHealth2.45×
09Charitable organizationPolitics & Society2.25×
10NeuroscienceBusiness & Career2.13×
11GeneticsKids & Family2.11×
12Britney SpearsMusic & Radio2.07×
13DentistryBusiness & Career1.89×
14Nonprofit organizationPolitics & Society1.81×
15NostalgiaHome & Garden1.74×
16UniversityBusiness & Career1.64×
17Self careHealth1.63×
18MSNNews1.61×
19Health careBusiness & Career1.54×
20SubwayFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health policy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
Career OrientationPOWER1.81×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health policy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health policy have in United States?

Health policy has an estimated audience of 21,729,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Health policy fans?

58.3% of Health policy fans are female, 41.7% are male, with an average age of 46.9 years.

03

Which brands do Health policy fans like most?

Health policy fans show strongest brand affinity for Pharmacy (2.99×), Non-alcoholic beverage (3.77×), and Health insurance (3.07×) over the country average.

04

Where do Health policy fans live in United States?

Health policy fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Health policy fans also like?

Beyond Health policy itself, the audience over-indexes on Non-alcoholic beverage (3.77×), Health insurance (3.07×), Nonprofit organization (1.81×), and Health care (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Health policy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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