Rascasse Audience Intelligence

Clinical trial Audience in United States

A data profile of the people who buy, follow and care about Clinical trial in United States — modelled from more than twelve digital signal sources. Clinical trial has an estimated audience of 19,968,777 people in United States.

#1140among Topic in United States#64in Health

The average Clinical trial fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Depop, Food and Drug Administration, Clinical research, with strongest over-indexing on Depop (11.06× the country average).

Demographically, the Clinical trial audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clinical trial fan in United States is balanced, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Depop.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clinical trial profile in United States.

Audience size
20M
in United States
Gender
51.9%♀
48.1% male
Age
41.0
average years
Country rank
#1659
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clinical trial fans

51.9% are female, 48.1% are male, average age 41.0.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Clinical trial audience in United States
MetricValue
Female51.9%
Male48.1%
Average age41.0
Estimated audience size19,968,777
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Clinical trial audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Clinical trial audience comes from United States.

Worldwide audience distribution share by country for Clinical trial
CountryShare
United States43.9%
United Kingdom10.2%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clinical trial audience in United States is strongest.

Fig. 05

Top regions by affinity

Clinical trial fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~800K2.12×
02Maryland~500K1.58×
03California~3.5M1.57×
04Washington, District of Columbia~80K1.36×
05New York~1.5M1.25×
06Connecticut~200K1.23×
07New Jersey~600K1.18×
08Missouri~400K1.16×
09Texas~2M1.12×
10Florida~1.5M1.12×
11North Carolina~700K1.10×
12Pennsylvania~700K1.09×
13Georgia~700K1.09×
14Kansas~200K1.09×
15Minnesota~300K1.07×
16Utah~200K1.07×
17Washington~400K1.05×
18Rhode Island~70K1.05×
19Virginia~500K1.04×
20Wisconsin~300K1.03×
21Illinois~700K1.02×
22Arizona~400K1.01×
23Oregon~200K0.98×
24Nevada~200K0.98×
25South Carolina~300K0.97×
26Louisiana~200K0.97×
27Ohio~600K0.96×
28Colorado~300K0.96×
29West Virginia~90K0.96×
30Nebraska~100K0.95×
31Alabama~300K0.94×
32Delaware~50K0.94×
33Michigan~500K0.93×
34Indiana~300K0.93×
35Vermont~30K0.93×
36Tennessee~400K0.92×
37Oklahoma~200K0.92×
38Kentucky~200K0.91×
39New Hampshire~70K0.91×
40Arkansas~100K0.88×
41Idaho~90K0.87×
42Maine~60K0.87×
43Iowa~100K0.86×
44North Dakota~40K0.86×
45New Mexico~80K0.85×
46South Dakota~40K0.85×
47Mississippi~100K0.84×
48Alaska~40K0.83×
49Montana~40K0.81×
50Hawaii~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Clinical trial, United States
0.79×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clinical trial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clinical trial audience
#·InterestCategoryAffinity×
01DepopFashion & Accessoires11.06×
02UpToDateHealth9.21×
03Clinical researchHealth8.62×
04Food and Drug AdministrationPolitics & Society5.10×
05Pharmaceutical industryBusiness & Career4.97×
06VirusHealth2.70×
07SymptomHealth2.29×
08ResearchBusiness & Career2.15×
09MSNNews2.04×
10MedicineBusiness & Career2.00×
11Indeed.comBusiness & Career1.90×
12Health careBusiness & Career1.86×
13WalgreensShopping1.86×
14Dollar GeneralShopping1.80×
15Quality of lifeHealth1.73×
16PsychologyBusiness & Career1.67×
17CNNMovies & TV1.64×
18U.S. stateTravel & Leisure1.62×
19HappinessHealth1.57×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clinical trial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clinical trial audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.68×
Career OrientationPOWER1.47×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clinical trial audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
ExtroversionTHRILL1.03×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clinical trial have in United States?

Clinical trial has an estimated audience of 19,968,777 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clinical trial fans?

51.9% of Clinical trial fans are female, 48.1% are male, with an average age of 41.0 years.

03

Which brands do Clinical trial fans like most?

Clinical trial fans show strongest brand affinity for Depop (11.06×), Food and Drug Administration (5.1×), and Clinical research (8.62×) over the country average.

04

Where do Clinical trial fans live in United States?

Clinical trial fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Clinical trial fans also like?

Beyond Clinical trial itself, the audience over-indexes on Food and Drug Administration (5.1×), Clinical research (8.62×), Pharmaceutical industry (4.97×), and Medicine (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Clinical trial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clinical trial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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