Clinical trial Audience in United States

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Clinical trial has an estimated audience of 19,968,777 people in United States. 51.9% are female, 48.1% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Depop, Food and Drug Administration, Clinical research, Pharmaceutical industry, Medicine.

The average Clinical trial fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Depop, Food and Drug Administration, Clinical research, with strongest over-indexing on Depop (11.06× the country average). Demographically, the Clinical trial audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Clinical trial fans

Demographic split for Clinical trial audience in United States
MetricValue
Female51.9%
Male48.1%
Average age41.0
Estimated audience size19,968,777

Audience persona

The typical Clinical trial fan in United States is balanced, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Depop.

Top regions in United States

Top regions ranked by reach for Clinical trial in United States
RegionReachAffinity
California3,652,8091.66×
Texas2,023,3471.18×
New York1,612,8431.45×
Florida1,563,4161.16×
Massachusetts1,013,9022.58×
Pennsylvania790,8101.18×
Illinois735,0791.11×
North Carolina698,8371.16×
New Jersey672,6161.32×
Georgia666,5101.08×
Ohio597,0170.97×
Maryland591,8001.72×
Virginia526,1151.08×
Michigan489,5900.94×
Washington414,5201.03×
Arizona394,1790.97×
Missouri383,4631.19×
Tennessee346,7660.87×
Indiana336,7910.92×
Colorado326,3401.04×
Wisconsin313,1481.04×
Minnesota310,6281.09×
South Carolina288,3980.96×
Connecticut263,1871.31×
Alabama245,0920.88×
Louisiana241,3590.94×
Oregon231,0171.01×
Kentucky204,2230.82×
Utah196,5061.1×
Nevada189,7650.98×
Oklahoma183,7740.83×
Kansas161,9661.03×
Iowa129,5170.79×
Arkansas126,0600.77×
Mississippi112,8130.69×
Washington, District of Columbia93,9541.57×
Nebraska89,8190.9×
Idaho79,2840.79×
West Virginia77,8530.84×
Rhode Island66,5741.05×
New Hampshire66,5460.85×
New Mexico65,4070.65×
Hawaii53,9150.63×
Maine50,9130.71×
Delaware43,5480.79×
Montana31,0150.56×
Vermont28,4690.81×
North Dakota27,9820.68×
South Dakota26,2400.57×
Alaska18,1520.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clinical trial audience
BrandAffinityCategory
Depop11.06×Fashion & Accessoires
Food and Drug Administration5.1×Politics & Society
Clinical research8.62×Health
Pharmaceutical industry4.97×Business & Career
Medicine2×Business & Career
Research2.15×Business & Career
Health care1.86×Business & Career
UpToDate9.21×Health
U.S. state1.62×Travel & Leisure
MSN2.04×News
Psychology1.67×Business & Career
Virus2.7×Health
Symptom2.29×Health
Happiness1.57×Health
Nature1.51×Home & Garden
CNN1.64×Movies & TV
Walgreens1.86×Shopping
Quality of life1.73×Health
Dollar General1.8×Shopping
Indeed.com1.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clinical trial audience
TraitClusterScore
Family OrientationCONSERVATISM1.28
Price SensitivityPREMIUM1.19
TravellingTHRILL1.17
ExtroversionTHRILL1.09
Need for SecurityCONSERVATISM1.09
Quality AwarenessPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Clinical trial
CountryShare
United States43.9%
United Kingdom10.2%
Australia5.6%

See Clinical trial audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Clinical trial have in United States?

Clinical trial has an estimated audience of 19,968,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Clinical trial fans?

51.9% of Clinical trial fans are female, 48.1% are male, with an average age of 41.0 years.

Which brands do Clinical trial fans like most?

Clinical trial fans show strongest brand affinity for Depop (11.06×), Food and Drug Administration (5.1×), and Clinical research (8.62×) over the country average.

Where do Clinical trial fans live in United States?

Clinical trial fans in United States are most concentrated in California (reach 3,652,809), Texas (reach 2,023,347), and New York (reach 1,612,843). These three regions account for the largest share of the active audience.

What other brands do Clinical trial fans also like?

Beyond Clinical trial itself, the audience over-indexes on Food and Drug Administration (5.1×), Clinical research (8.62×), Pharmaceutical industry (4.97×), and Medicine (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clinical trial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.