Rascasse Audience Intelligence

Clinical trial Audience in Germany

A data profile of the people who buy, follow and care about Clinical trial in Germany — modelled from more than twelve digital signal sources. Clinical trial has an estimated audience of 718,180 people in Germany.

#3814among Topic in Germany#249in Health

The average Clinical trial fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Clinical research, Tagesschau, Germany, with strongest over-indexing on Clinical research (18.88× the country average).

Demographically, the Clinical trial audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clinical trial fan in Germany is balanced, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Clinical research.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clinical trial profile in Germany.

Audience size
718K
in Germany
Gender
53.0%♀
47.0% male
Age
42.3
average years
Country rank
#8664
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clinical trial fans

53.0% are female, 47.0% are male, average age 42.3.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Clinical trial audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age42.3
Estimated audience size718,180
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Clinical trial audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Clinical trial audience comes from Germany.

Worldwide audience distribution share by country for Clinical trial
CountryShare
United States43.9%
United Kingdom10.2%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clinical trial audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clinical trial fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.61×
02Hessen~80K1.52×
03Hamburg~20K1.40×
04Bayern~100K1.15×
05Baden-Württemberg~100K1.15×
06Nordrhein-Westfalen~200K1.04×
07Bremen~6K1.04×
08Sachsen~40K1.02×
09Rheinland-Pfalz~30K0.95×
10Sachsen-Anhalt~20K0.91×
11Saarland~8K0.91×
12Schleswig-Holstein~20K0.89×
13Mecklenburg-Vorpommern~10K0.88×
14Thüringen~20K0.83×
15Niedersachsen~60K0.82×
16Brandenburg~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Clinical trial, Germany
0.81×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clinical trial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clinical trial audience
#·InterestCategoryAffinity×
01Clinical pharmacologyBusiness & Career25.45×
02Clinical researchHealth18.88×
03HomeopathyHealth10.28×
04Nursery rhymeKids & Family6.82×
05SoulHealth3.83×
06Wellness (alternative medicine)Health2.79×
07Roland KaiserMusic & Radio2.70×
08Stress (biology)Health2.45×
09TagesschauMovies & TV2.20×
10CHECK24Business & Career2.10×
11More NutritionHealth1.99×
12Current eventsArts & Culture1.86×
13CultureLiterature1.84×
14BildNews1.80×
15REWEShopping1.80×
16Obi (store)Shopping1.76×
17WhatsAppInternet & Social Media1.74×
18GermanyTravel & Leisure1.60×
19EuropeTravel & Leisure1.55×
20Consumer electronicsTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clinical trial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clinical trial audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.39×
SpiritualityBALANCE2.28×
Healthy LifestyleBALANCE1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clinical trial audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.97×
Luxury OrientationPREMIUM0.98×
Design AffinityPREMIUM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clinical trial have in Germany?

Clinical trial has an estimated audience of 718,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Clinical trial fans?

53.0% of Clinical trial fans are female, 47.0% are male, with an average age of 42.3 years.

03

Which brands do Clinical trial fans like most?

Clinical trial fans show strongest brand affinity for Clinical research (18.88×), Tagesschau (2.2×), and Germany (1.6×) over the country average.

04

Where do Clinical trial fans live in Germany?

Clinical trial fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clinical trial fans also like?

Beyond Clinical trial itself, the audience over-indexes on Tagesschau (2.2×), Germany (1.6×), Nursery rhyme (6.82×), and Clinical pharmacology (25.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Clinical trial audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clinical trial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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