Clinical trial Audience in Germany
Clinical trial has an estimated audience of 718,180 people in Germany. 53.0% are female, 47.0% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clinical research, Tagesschau, Germany, Nursery rhyme, Wetter.com.
The average Clinical trial fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clinical research, Tagesschau, Germany, with strongest over-indexing on Clinical research (18.88× the country average). Demographically, the Clinical trial audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Clinical trial fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.3 |
| Estimated audience size | 718,180 |
Audience persona
The typical Clinical trial fan in Germany is balanced, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Clinical research.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,090 | 1.02× |
| Bayern | 149,564 | 1.3× |
| Baden-Württemberg | 123,109 | 1.26× |
| Hessen | 93,920 | 1.72× |
| Berlin | 60,338 | 1.88× |
| Niedersachsen | 49,124 | 0.7× |
| Sachsen | 35,383 | 1× |
| Rheinland-Pfalz | 34,448 | 0.96× |
| Hamburg | 24,085 | 1.48× |
| Schleswig-Holstein | 22,848 | 0.89× |
| Brandenburg | 13,048 | 0.59× |
| Sachsen-Anhalt | 11,370 | 0.61× |
| Thüringen | 10,593 | 0.58× |
| Mecklenburg-Vorpommern | 7,857 | 0.57× |
| Saarland | 5,444 | 0.62× |
| Bremen | 5,110 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clinical research | 18.88× | Health |
| Tagesschau | 2.2× | Movies & TV |
| Germany | 1.6× | Travel & Leisure |
| Nursery rhyme | 6.82× | Kids & Family |
| Wetter.com | 2.36× | Home & Garden |
| Clinical pharmacology | 25.45× | Business & Career |
| Consumer electronics | 1.53× | Technology & Electronics |
| Spiegel Online | 1.98× | News |
| Bild | 1.8× | News |
| Culture | 1.84× | Literature |
| Current events | 1.86× | Arts & Culture |
| Soul | 3.83× | Health |
| Wellness (alternative medicine) | 2.79× | Health |
| REWE | 1.8× | Shopping |
| Obi (store) | 1.76× | Shopping |
| Stress (biology) | 2.45× | Health |
| Aral AG | 1.97× | Cars & Mobility |
| Homeopathy | 10.28× | Health |
| 1.74× | Internet & Social Media | |
| Europe | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.55 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Community Orientation | OPEN | 1.33 |
| Mindfulness | BALANCE | 1.23 |
| Family Orientation | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 10.2% |
| Australia | 5.6% |
See Clinical trial audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Clinical trial have in Germany?
Clinical trial has an estimated audience of 718,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clinical trial fans?
53.0% of Clinical trial fans are female, 47.0% are male, with an average age of 42.3 years.
Which brands do Clinical trial fans like most?
Clinical trial fans show strongest brand affinity for Clinical research (18.88×), Tagesschau (2.2×), and Germany (1.6×) over the country average.
Where do Clinical trial fans live in Germany?
Clinical trial fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,090), Bayern (reach 149,564), and Baden-Württemberg (reach 123,109). These three regions account for the largest share of the active audience.
What other brands do Clinical trial fans also like?
Beyond Clinical trial itself, the audience over-indexes on Tagesschau (2.2×), Germany (1.6×), Nursery rhyme (6.82×), and Wetter.com (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clinical trial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.