Homeopathy Audience in Germany
Homeopathy has an estimated audience of 533,566 people in Germany. 84.2% are female, 15.8% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Neurexan, Traumeel, Shop Apotheke, Naturopathy, Meditonsin.
The average Homeopathy fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Neurexan, Traumeel, Shop Apotheke, with strongest over-indexing on Neurexan (22.53× the country average). Demographically, the Homeopathy audience skews more female with an average age of 44.9, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Homeopathy fans
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 44.9 |
| Estimated audience size | 533,566 |
Audience persona
The typical Homeopathy fan in Germany is more female, around 44.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Neurexan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,703 | 1.11× |
| Bayern | 109,047 | 1.27× |
| Baden-Württemberg | 89,080 | 1.22× |
| Niedersachsen | 63,119 | 1.22× |
| Hessen | 43,343 | 1.07× |
| Rheinland-Pfalz | 28,383 | 1.06× |
| Sachsen | 27,310 | 1.04× |
| Schleswig-Holstein | 21,592 | 1.13× |
| Berlin | 18,859 | 0.79× |
| Brandenburg | 13,534 | 0.82× |
| Thüringen | 12,316 | 0.91× |
| Hamburg | 11,909 | 0.99× |
| Sachsen-Anhalt | 10,848 | 0.78× |
| Mecklenburg-Vorpommern | 8,338 | 0.82× |
| Saarland | 6,347 | 0.97× |
| Bremen | 3,668 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Neurexan | 22.53× | Health |
| Traumeel | 22.47× | Health |
| Shop Apotheke | 6.06× | Shopping |
| Naturopathy | 12.6× | Health |
| Meditonsin | 27.6× | Health |
| Wetter.de | 5.04× | Home & Garden |
| Traditional Chinese medicine | 17.59× | Business & Career |
| Street One | 6.11× | Fashion & Accessoires |
| Preventive healthcare | 6.27× | Health |
| Gala | 3.04× | News |
| Wetter.com | 3.14× | Home & Garden |
| Therapy | 3.7× | Health |
| Apotheken Umschau | 9.57× | Health |
| Samuel Hahnemann | 64.03× | Politics & Society |
| Tagesschau | 2.27× | Movies & TV |
| Vitamin D | 5.74× | Health |
| Alternative medicine | 6.52× | Business & Career |
| reisenthel | 6.4× | Fashion & Accessoires |
| Health policy | 7.13× | Politics & Society |
| Dehner | 5.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.21 |
| Healthy Lifestyle | BALANCE | 2.16 |
| Pet Ownership | JOY | 2.03 |
| Mindfulness | BALANCE | 1.99 |
| Sustainability | BALANCE | 1.43 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Italy | 11.1% |
| India | 10.1% |
See Homeopathy audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Homeopathy have in Germany?
Homeopathy has an estimated audience of 533,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Homeopathy fans?
84.2% of Homeopathy fans are female, 15.8% are male, with an average age of 44.9 years.
Which brands do Homeopathy fans like most?
Homeopathy fans show strongest brand affinity for Neurexan (22.53×), Traumeel (22.47×), and Shop Apotheke (6.06×) over the country average.
Where do Homeopathy fans live in Germany?
Homeopathy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,703), Bayern (reach 109,047), and Baden-Württemberg (reach 89,080). These three regions account for the largest share of the active audience.
What other brands do Homeopathy fans also like?
Beyond Homeopathy itself, the audience over-indexes on Traumeel (22.47×), Shop Apotheke (6.06×), Naturopathy (12.6×), and Meditonsin (27.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homeopathy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.