Homeopathy Audience in Germany
A data profile of the people who buy, follow and care about Homeopathy in Germany — modelled from more than twelve digital signal sources. Homeopathy has an estimated audience of 533,566 people in Germany.
The average Homeopathy fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Neurexan, Traumeel, Shop Apotheke, with strongest over-indexing on Neurexan (22.53× the country average).
Demographically, the Homeopathy audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Homeopathy fan in Germany is more female, around 44.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Neurexan.
At a glance
The key figures that characterise the Homeopathy profile in Germany.
Search interest · 12-month trend
Demographics of Homeopathy fans
84.2% are female, 15.8% are male, average age 44.9.
Gender split
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 44.9 |
| Estimated audience size | 533,566 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 32% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Homeopathy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.1% |
| Italy | 11.1% |
| India | 10.1% |
Geography
Where the Homeopathy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.24× | |
| 02 | Baden-Württemberg | ~90K | 1.20× | |
| 03 | Niedersachsen | ~60K | 1.20× | |
| 04 | Schleswig-Holstein | ~20K | 1.13× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.08× | |
| 06 | Hessen | ~40K | 1.07× | |
| 07 | Rheinland-Pfalz | ~30K | 1.06× | |
| 08 | Sachsen | ~30K | 1.04× | |
| 09 | Saarland | ~7K | 1.01× | |
| 10 | Hamburg | ~10K | 0.99× | |
| 11 | Thüringen | ~10K | 0.92× | |
| 12 | Mecklenburg-Vorpommern | ~9K | 0.85× | |
| 13 | Bremen | ~4K | 0.85× | |
| 14 | Berlin | ~20K | 0.82× | |
| 15 | Brandenburg | ~10K | 0.82× | |
| 16 | Sachsen-Anhalt | ~10K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Homeopathy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Samuel Hahnemann | Politics & Society | 64.03× | ||
| 02 | Meditonsin | Health | 27.60× | ||
| 03 | Neurexan | Health | 22.53× | ||
| 04 | Traumeel | Health | 22.47× | ||
| 05 | Traditional Chinese medicine | Business & Career | 17.59× | ||
| 06 | Naturopathy | Health | 12.60× | ||
| 07 | Apotheken Umschau | Health | 9.57× | ||
| 08 | Iberogast | Health | 7.75× | ||
| 09 | Nursery rhyme | Kids & Family | 7.69× | ||
| 10 | Health policy | Politics & Society | 7.13× | ||
| 11 | Alternative medicine | Business & Career | 6.52× | ||
| 12 | reisenthel | Fashion & Accessoires | 6.40× | ||
| 13 | Preventive healthcare | Health | 6.27× | ||
| 14 | Street One | Fashion & Accessoires | 6.11× | ||
| 15 | Shop Apotheke | Shopping | 6.06× | ||
| 16 | Vitamin D | Health | 5.74× | ||
| 17 | Wetter.de | Home & Garden | 5.04× | ||
| 18 | Sunday Natural | Health | 4.40× | ||
| 19 | Therapy | Health | 3.70× | ||
| 20 | Tagesschau | Movies & TV | 2.27× |
Personality of the Homeopathy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.24× | |
| Community Orientation | OPEN | 1.98× | |
| Family Orientation | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.66× |
Frequently asked questions
How many fans does Homeopathy have in Germany?
Homeopathy has an estimated audience of 533,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Homeopathy fans?
84.2% of Homeopathy fans are female, 15.8% are male, with an average age of 44.9 years.
Which brands do Homeopathy fans like most?
Homeopathy fans show strongest brand affinity for Neurexan (22.53×), Traumeel (22.47×), and Shop Apotheke (6.06×) over the country average.
Where do Homeopathy fans live in Germany?
Homeopathy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Homeopathy fans also like?
Beyond Homeopathy itself, the audience over-indexes on Traumeel (22.47×), Shop Apotheke (6.06×), Meditonsin (27.6×), and Naturopathy (12.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
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- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homeopathy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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