Traumeel Audience in Germany
Traumeel has an estimated audience of 669,784 people in Germany. 63.8% are female, 36.2% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Homeopathy, Heilpraktiker, Real property.
The average Traumeel fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Homeopathy, with strongest over-indexing on Jotex (31.89× the country average). Demographically, the Traumeel audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Traumeel fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.4 |
| Estimated audience size | 669,784 |
Audience persona
The typical Traumeel fan in Germany is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,858 | 1.3× |
| Bayern | 127,862 | 1.19× |
| Baden-Württemberg | 98,355 | 1.08× |
| Niedersachsen | 75,525 | 1.16× |
| Hessen | 58,716 | 1.15× |
| Rheinland-Pfalz | 41,981 | 1.25× |
| Sachsen | 28,023 | 0.85× |
| Schleswig-Holstein | 26,104 | 1.09× |
| Berlin | 22,916 | 0.77× |
| Brandenburg | 16,899 | 0.81× |
| Thüringen | 16,154 | 0.95× |
| Hamburg | 14,909 | 0.99× |
| Sachsen-Anhalt | 12,142 | 0.7× |
| Mecklenburg-Vorpommern | 10,714 | 0.84× |
| Saarland | 9,539 | 1.16× |
| Bremen | 4,195 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 31.89× | Shopping |
| Western Union | 5.86× | Business & Career |
| Homeopathy | 14.72× | Health |
| Heilpraktiker | 14.75× | Health |
| Real property | 4.93× | Home & Garden |
| Pets | 1.56× | Pets & Animals |
| Spiegel Online | 1.55× | News |
| Cat food | 2.46× | Pets & Animals |
| Chicago Marathon | 10.5× | Sports |
| Focus | 2.4× | News |
| Ariana Grande | 3.42× | Music & Radio |
| Wetter.com | 1.59× | Home & Garden |
| Paleontology | 5.18× | Health |
| Alternative medicine | 3.5× | Business & Career |
| Image scanner | 6.53× | Technology & Electronics |
| Shampoo | 2.28× | Beauty & Wellness |
| Natural foods | 2.39× | Food & Beverages |
| Leggings | 2.35× | Fashion & Accessoires |
| Chihuahua (dog) | 1.94× | Pets & Animals |
| DoTerra | 5.15× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.7 |
| Mindfulness | BALANCE | 1.64 |
| Sports Activity | POWER | 1.58 |
| Sustainability | BALANCE | 1.4 |
| Pet Ownership | JOY | 1.38 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.5% |
| Brazil | 15.3% |
| Colombia | 7.4% |
See Traumeel audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Traumeel have in Germany?
Traumeel has an estimated audience of 669,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Traumeel fans?
63.8% of Traumeel fans are female, 36.2% are male, with an average age of 40.4 years.
Which brands do Traumeel fans like most?
Traumeel fans show strongest brand affinity for Jotex (31.89×), Western Union (5.86×), and Homeopathy (14.72×) over the country average.
Where do Traumeel fans live in Germany?
Traumeel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,858), Bayern (reach 127,862), and Baden-Württemberg (reach 98,355). These three regions account for the largest share of the active audience.
What other brands do Traumeel fans also like?
Beyond Traumeel itself, the audience over-indexes on Western Union (5.86×), Homeopathy (14.72×), Heilpraktiker (14.75×), and Real property (4.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Traumeel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.