Rascasse Audience Intelligence

Traumeel Target Market in Germany

Name: Traumeel — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Traumeel in Germany — modelled from more than twelve digital signal sources. Traumeel has an estimated audience of 752,655 people in Germany.

#1082among Brand in Germany #237in Health

The average Traumeel fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Homeopathy, Heilpraktiker, Tagesschau, with strongest over-indexing on Homeopathy (22.47× the country average).

Demographically, the Traumeel audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Traumeel fan in Germany is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Homeopathy.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traumeel profile in Germany.

Audience size

753K

in Germany

Gender

69.1%♀

30.9% male

Age

41.9

average years

Country rank

#8355

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Traumeel

69.1% are female, 30.9% are male, average age 41.9.

Fig. 02

Gender split

69.1%

Female

30.9%

Male

Demographic split for Traumeel audience in Germany
Metric	Value
Female	69.1%
Male	30.9%
Average age	41.9
Estimated audience size	752,655

Fig. 03

Age distribution

Age distribution of the Traumeel audience in Germany
Age bracket	Share	%
16-19		13%
20-29		16%
30-39		22%
40-49		28%
50+		22%

Fig. 04

Worldwide distribution

35.1%

of the worldwide Traumeel audience comes from Germany.

Worldwide audience distribution share by country for Traumeel
Country	Share
Germany	35.1%
Brazil	14.2%
Colombia	8.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traumeel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Traumeel customers by region in Germany
#	Region	Reach	×
01	Rheinland-Pfalz	~50K	1.26×
02	Saarland	~10K	1.23×
03	Nordrhein-Westfalen	~200K	1.21×
04	Niedersachsen	~80K	1.16×
05	Bayern	~100K	1.15×
06	Hessen	~60K	1.11×
07	Schleswig-Holstein	~30K	1.07×
08	Baden-Württemberg	~100K	1.03×
09	Thüringen	~20K	1.01×
10	Hamburg	~20K	0.94×
11	Sachsen	~30K	0.88×
12	Mecklenburg-Vorpommern	~10K	0.88×
13	Brandenburg	~20K	0.86×
14	Bremen	~5K	0.78×
15	Sachsen-Anhalt	~10K	0.76×
16	Berlin	~20K	0.73×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traumeel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traumeel audience
#	Interest	Category	×
01	Homeopathy	Health	22.47×
02	Heilpraktiker	Health	20.10×
03	Paul Schockemöhle	Sports	9.88×
04	Chicago Marathon	Sports	8.58×
05	Traditional medicine	Health	5.46×
06	Ayurveda	Health	4.65×
07	Alternative medicine	Business & Career	4.11×
08	Preventive healthcare	Health	3.22×
09	Focus	News	2.47×
10	Robert Redford	Movies & TV	2.24×
11	Tagesschau	Movies & TV	2.11×
12	Siberian Husky	Pets & Animals	1.95×
13	French Bulldog	Pets & Animals	1.94×
14	Labrador Retriever	Pets & Animals	1.91×
15	Chihuahua (dog)	Pets & Animals	1.87×
16	Wetter.com	Home & Garden	1.86×
17	Organic farming	Food & Beverages	1.75×
18	Health care	Business & Career	1.69×
19	Medicine	Business & Career	1.56×
20	Müller (company)	Food & Beverages	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traumeel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Traumeel audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	2.04×
Healthy Lifestyle	BALANCE	1.74×
Spirituality	BALANCE	1.53×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Traumeel audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.95×
Price Sensitivity	PREMIUM	0.99×
Luxury Orientation	PREMIUM	1.03×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Traumeel's target market in Germany?

Traumeel's target market in Germany covers an estimated 752,655 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Traumeel customers?

69.1% of the Traumeel audience are female, 30.9% are male, with an average age of 41.9 years.

Which brands do Traumeel fans like most?

Traumeel fans show strongest brand affinity for Homeopathy (22.47×), Heilpraktiker (20.1×), and Tagesschau (2.11×) over the country average.

Where do Traumeel fans live in Germany?

Traumeel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Traumeel fans also like?

Beyond Traumeel itself, the audience over-indexes on Heilpraktiker (20.1×), Tagesschau (2.11×), Paul Schockemöhle (9.88×), and Alternative medicine (4.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

Obi (store) (19,801,773)
IKEA (19,312,673)
Lidl (19,126,505)
Amazon.com (18,995,336)
REWE (18,725,823)

See Traumeel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Traumeel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →