Traumeel Audience in Germany
Traumeel has an estimated audience of 669,784 people in Germany. 63.8% are female, 36.2% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Kieser Training, Mothercare, Samanyolu Haber, Scratching post.
The average Traumeel fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Kieser Training, Mothercare, with strongest over-indexing on Goes (1.56× the country average). Demographically, the Traumeel audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Traumeel fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.4 |
| Estimated audience size | 669,784 |
Audience persona
The typical Traumeel fan in Germany is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,858 | 1.3× |
| Bayern | 127,862 | 1.19× |
| Baden-Württemberg | 98,355 | 1.08× |
| Niedersachsen | 75,525 | 1.16× |
| Hessen | 58,716 | 1.15× |
| Rheinland-Pfalz | 41,981 | 1.25× |
| Sachsen | 28,023 | 0.85× |
| Schleswig-Holstein | 26,104 | 1.09× |
| Berlin | 22,916 | 0.77× |
| Brandenburg | 16,899 | 0.81× |
| Thüringen | 16,154 | 0.95× |
| Hamburg | 14,909 | 0.99× |
| Sachsen-Anhalt | 12,142 | 0.7× |
| Mecklenburg-Vorpommern | 10,714 | 0.84× |
| Saarland | 9,539 | 1.16× |
| Bremen | 4,195 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.56× | Travel & Leisure |
| Kieser Training | 4.16× | Sports |
| Mothercare | 1.5× | Kids & Family |
| Samanyolu Haber | 3.37× | Movies & TV |
| Scratching post | 4.4× | Pets & Animals |
| Home Delivery | 2.08× | Food & Beverages |
| KLIX (AM) | 1.89× | Music & Radio |
| Brunello Cucinelli | 3.29× | Fashion & Accessoires |
| Carrie (novel) | 3.43× | Literature |
| Staycation | 2.14× | Home & Garden |
| Eco Friendly Living | 2.1× | Home & Garden |
| Headhunters (film) | 2.51× | Movies & TV |
| Figure painting (hobby) | 1.89× | Arts & Culture |
| Jason Clarke (actor) | 2× | Movies & TV |
| Information sensitivity | 2.23× | Technology & Electronics |
| Hormones: The Series | 3.64× | Movies & TV |
| Kingdom of Judah | 3.51× | Politics & Society |
| Malayalam | 2.87× | Politics & Society |
| Kendra Scott | 5.25× | Fashion & Accessoires |
| Google Home | 2.33× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.7 |
| Mindfulness | BALANCE | 1.64 |
| Sports Activity | POWER | 1.58 |
| Sustainability | BALANCE | 1.4 |
| Pet Ownership | JOY | 1.38 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.5% |
| Brazil | 15.3% |
| Colombia | 7.4% |
See Traumeel audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Traumeel have in Germany?
Traumeel has an estimated audience of 669,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Traumeel fans?
63.8% of Traumeel fans are female, 36.2% are male, with an average age of 40.4 years.
Which brands do Traumeel fans like most?
Traumeel fans show strongest brand affinity for Goes (1.56×), Kieser Training (4.16×), and Mothercare (1.5×) over the country average.
Where do Traumeel fans live in Germany?
Traumeel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,858), Bayern (reach 127,862), and Baden-Württemberg (reach 98,355). These three regions account for the largest share of the active audience.
What other brands do Traumeel fans also like?
Beyond Traumeel itself, the audience over-indexes on Kieser Training (4.16×), Mothercare (1.5×), Samanyolu Haber (3.37×), and Scratching post (4.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Traumeel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.