Rascasse Audience Intelligence

Health care Audience in Germany

A data profile of the people who buy, follow and care about Health care in Germany — modelled from more than twelve digital signal sources. Health care has an estimated audience of 8,944,121 people in Germany.

#258among Topic in Germany#49in Business & Career

The average Health care fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Quality of life, Medicine, with strongest over-indexing on Tagesschau (1.73× the country average).

Demographically, the Health care audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Health care fan in Germany is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health care profile in Germany.

Audience size
8.9M
in Germany
Gender
60.7%♀
39.3% male
Age
42.3
average years
Country rank
#418
Topic in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health care fans

60.7% are female, 39.3% are male, average age 42.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Health care audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age42.3
Estimated audience size8,944,121
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Health care audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4925%
50+25%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Health care audience comes from Germany.

Worldwide audience distribution share by country for Health care
CountryShare
United States21.8%
India4.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health care audience in Germany is strongest.

Fig. 05

Top regions by affinity

Health care fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1M1.43×
02Nordrhein-Westfalen~2.5M1.27×
03Berlin~500K1.25×
04Hamburg~300K1.25×
05Bayern~1.5M1.09×
06Baden-Württemberg~1.5M1.04×
07Saarland~100K0.99×
08Bremen~70K0.97×
09Rheinland-Pfalz~400K0.96×
10Niedersachsen~800K0.92×
11Thüringen~200K0.90×
12Sachsen~400K0.89×
13Brandenburg~200K0.89×
14Schleswig-Holstein~300K0.87×
15Sachsen-Anhalt~200K0.85×
16Mecklenburg-Vorpommern~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Health care, Germany
0.85×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health care audience
#·InterestCategoryAffinity×
01PubMedInternet & Social Media5.43×
02Preventive healthcareHealth2.63×
03Organic productFood & Beverages2.47×
04NursingBusiness & Career2.45×
05Quality of lifeHealth1.81×
06Self-awarenessHealth1.81×
07MedicineBusiness & Career1.80×
08TherapyHealth1.77×
09TagesschauMovies & TV1.73×
10Wetter.deHome & Garden1.72×
11Self-loveHealth1.71×
12ToddlerKids & Family1.70×
13Healthy dietHealth1.69×
14Health & wellnessHealth1.68×
15Well-beingHealth1.64×
16Healthy habitsHealth1.64×
17Vegetarian cuisineFood & Beverages1.63×
18Personal developmentBusiness & Career1.63×
19ChildhoodKids & Family1.55×
20More NutritionHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health care audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.38×
Healthy LifestyleBALANCE1.34×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health care audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
Urban LifestyleOPEN0.96×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health care have in Germany?

Health care has an estimated audience of 8,944,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Health care fans?

60.7% of Health care fans are female, 39.3% are male, with an average age of 42.3 years.

03

Which brands do Health care fans like most?

Health care fans show strongest brand affinity for Tagesschau (1.73×), Quality of life (1.81×), and Medicine (1.8×) over the country average.

04

Where do Health care fans live in Germany?

Health care fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Health care fans also like?

Beyond Health care itself, the audience over-indexes on Quality of life (1.81×), Medicine (1.8×), Organic product (2.47×), and Nursing (2.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Health care audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →