Health care Audience in Germany
Health care has an estimated audience of 8,944,121 people in Germany. 60.7% are female, 39.3% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Quality of life, Medicine, Organic product, Nursing.
The average Health care fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Quality of life, Medicine, with strongest over-indexing on Tagesschau (1.73× the country average). Demographically, the Health care audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Health care fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.3 |
| Estimated audience size | 8,944,121 |
Audience persona
The typical Health care fan in Germany is more female, around 42.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,133,096 | 1.09× |
| Bayern | 1,660,201 | 1.15× |
| Baden-Württemberg | 1,317,223 | 1.08× |
| Hessen | 1,021,752 | 1.5× |
| Niedersachsen | 800,927 | 0.92× |
| Berlin | 546,227 | 1.37× |
| Rheinland-Pfalz | 427,920 | 0.95× |
| Sachsen | 375,453 | 0.86× |
| Schleswig-Holstein | 275,102 | 0.86× |
| Hamburg | 274,433 | 1.36× |
| Brandenburg | 229,396 | 0.83× |
| Thüringen | 190,299 | 0.83× |
| Sachsen-Anhalt | 173,139 | 0.75× |
| Mecklenburg-Vorpommern | 120,679 | 0.71× |
| Saarland | 96,406 | 0.88× |
| Bremen | 67,306 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.73× | Movies & TV |
| Quality of life | 1.81× | Health |
| Medicine | 1.8× | Business & Career |
| Organic product | 2.47× | Food & Beverages |
| Nursing | 2.45× | Business & Career |
| Well-being | 1.64× | Health |
| Therapy | 1.77× | Health |
| Self-love | 1.71× | Health |
| Self-awareness | 1.81× | Health |
| PubMed | 5.43× | Internet & Social Media |
| Health & wellness | 1.68× | Health |
| Childhood | 1.55× | Kids & Family |
| Healthy diet | 1.69× | Health |
| Toddler | 1.7× | Kids & Family |
| Preventive healthcare | 2.63× | Health |
| Vegetarian cuisine | 1.63× | Food & Beverages |
| Personal development | 1.63× | Business & Career |
| More Nutrition | 1.51× | Health |
| Healthy habits | 1.64× | Health |
| Wetter.de | 1.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.46 |
| Family Orientation | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.34 |
| Sports Activity | POWER | 1.25 |
| DIY Mentality | THRILL | 1.23 |
| Tradition | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
See Health care audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Health care have in Germany?
Health care has an estimated audience of 8,944,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Health care fans?
60.7% of Health care fans are female, 39.3% are male, with an average age of 42.3 years.
Which brands do Health care fans like most?
Health care fans show strongest brand affinity for Tagesschau (1.73×), Quality of life (1.81×), and Medicine (1.8×) over the country average.
Where do Health care fans live in Germany?
Health care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,133,096), Bayern (reach 1,660,201), and Baden-Württemberg (reach 1,317,223). These three regions account for the largest share of the active audience.
What other brands do Health care fans also like?
Beyond Health care itself, the audience over-indexes on Quality of life (1.81×), Medicine (1.8×), Organic product (2.47×), and Nursing (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.