Health care Audience in Brazil

Health care has an estimated audience of 15,087,796 people in Brazil. 70.0% are female, 30.0% are male, average age 44.0. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.

The average Health care fan in Brazil is 44.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Health care audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Category: Business & Career · Type: Topic

Demographics of Health care fans

Demographic split for Health care audience in Brazil
MetricValue
Female70.0%
Male30.0%
Average age44.0
Estimated audience size15,087,796

Top regions in Brazil

Top regions ranked by reach for Health care in Brazil
RegionReachAffinity
São Paulo7,224,6871.84×
Rio de Janeiro1,811,3061.28×
Minas Gerais1,440,3810.92×
Rio Grande do Sul969,1871.09×
Paraná939,3031.02×
Bahia851,7920.86×
Santa Catarina831,5221.2×
Pernambuco680,9690.98×
Goiás600,3401.04×
Ceará517,3940.78×
Pará434,4260.88×
Federal District347,5901.38×
Espírito Santo260,9530.83×
Paraíba231,1000.76×
Piauí222,8541.06×
Maranhão220,9650.59×
Rio Grande do Norte211,7500.84×
Mato Grosso do Sul186,9420.85×
Amazonas171,4240.65×
Mato Grosso161,0830.57×
Alagoas144,7090.66×
Sergipe109,7750.7×
Roraima101,9772.39×
Rondônia85,8610.68×
Tocantins70,6750.71×
Acre67,0021.28×
Amapá61,2911.15×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health care audience
TraitClusterScore
MindfulnessBALANCE1.85
Family OrientationCONSERVATISM1.7
CreativityOPEN1.68
Design AffinityPREMIUM1.62
Quality AwarenessPREMIUM1.47
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Health care
CountryShare
United States21.8%
India4.5%
United Kingdom4.3%

See Health care audiences in other countries

More Business & Career audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.