A data profile of the people who buy, follow and care about Health care in United Kingdom — modelled from more than twelve digital signal sources. Health care has an estimated audience of 16,003,989 people in United Kingdom.
The average Health care fan in United Kingdom is 46.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Matalan, Nursing, Medicine, with strongest over-indexing on Matalan (1.71× the country average).
Demographically, the Health care audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Health care fan in United Kingdom is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Matalan.
The key figures that characterise the Health care profile in United Kingdom.
65.2% are female, 34.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 46.4 |
| Estimated audience size | 16,003,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Health care audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.26× | |
| 02 | Greater London | ~2.5M | 1.25× | |
| 03 | East of England | ~1.5M | 1.09× | |
| 04 | Northern Ireland | ~500K | 1.07× | |
| 05 | East Midlands | ~1M | 1.06× | |
| 06 | Scotland | ~1.5M | 1.03× | |
| 07 | South East | ~2M | 1.02× | |
| 08 | Wales | ~900K | 0.96× | |
| 09 | South West | ~1.5M | 0.95× | |
| 10 | England | ~12M | 0.93× | |
| 11 | West Midlands | ~600K | 0.84× | |
| 12 | Yorkshire and the Humber | ~1M | 0.80× | |
| 13 | North East | ~500K | 0.80× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nurse education | Kids & Family | 3.49× | ||
| 02 | Caregiver | Health | 2.33× | ||
| 03 | Old age | Politics & Society | 2.20× | ||
| 04 | J. D. Williams | Shopping | 2.18× | ||
| 05 | Health policy | Politics & Society | 2.17× | ||
| 06 | Health care provider | Health | 2.14× | ||
| 07 | Macmillan Cancer Support | Health | 2.12× | ||
| 08 | Nursing | Business & Career | 2.11× | ||
| 09 | Freemans | Fashion & Accessoires | 1.90× | ||
| 10 | Hospital | Health | 1.85× | ||
| 11 | Pharmacy | Business & Career | 1.72× | ||
| 12 | Matalan | Shopping | 1.71× | ||
| 13 | Symptom | Health | 1.70× | ||
| 14 | Therapy | Health | 1.64× | ||
| 15 | Child care | Kids & Family | 1.62× | ||
| 16 | Fundraising | Business & Career | 1.56× | ||
| 17 | Grandparent | Kids & Family | 1.55× | ||
| 18 | Home Bargains | Shopping | 1.52× | ||
| 19 | Medicine | Business & Career | 1.51× | ||
| 20 | Strictly Come Dancing | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Risk Appetite | THRILL | 0.78× |
Health care has an estimated audience of 16,003,989 people in United Kingdom, concentrated in England and Greater London.
65.2% of Health care fans are female, 34.8% are male, with an average age of 46.4 years.
Health care fans show strongest brand affinity for Matalan (1.71×), Nursing (2.11×), and Medicine (1.51×) over the country average.
Health care fans in United Kingdom are most concentrated in England (reach ~12M), Greater London (reach ~2.5M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Nursing (2.11×), Medicine (1.51×), Home Bargains (1.52×), and Therapy (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.