Health care Audience in United Kingdom
Health care has an estimated audience of 16,003,989 people in United Kingdom. 65.2% are female, 34.8% are male, average age 46.4. Top regions: England, Greater London, North West. Top brand affinities: Matalan, Nursing, Medicine, Home Bargains, Therapy.
The average Health care fan in United Kingdom is 46.4 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Matalan, Nursing, Medicine, with strongest over-indexing on Matalan (1.71× the country average). Demographically, the Health care audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Health care fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 46.4 |
| Estimated audience size | 16,003,989 |
Audience persona
The typical Health care fan in United Kingdom is more female, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,002,992 | 0.93× |
| Greater London | 2,614,159 | 1.25× |
| North West | 2,187,390 | 1.28× |
| South East | 2,185,289 | 1.02× |
| East of England | 1,600,081 | 1.1× |
| Scotland | 1,494,750 | 1.04× |
| South West | 1,241,826 | 0.94× |
| East Midlands | 1,210,829 | 1.07× |
| Yorkshire and the Humber | 993,441 | 0.77× |
| Wales | 866,156 | 0.95× |
| West Midlands | 563,775 | 0.82× |
| Northern Ireland | 534,579 | 1.09× |
| North East | 463,011 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 1.71× | Shopping |
| Nursing | 2.11× | Business & Career |
| Medicine | 1.51× | Business & Career |
| Home Bargains | 1.52× | Shopping |
| Therapy | 1.64× | Health |
| J. D. Williams | 2.18× | Shopping |
| Symptom | 1.7× | Health |
| Hospital | 1.85× | Health |
| Caregiver | 2.33× | Health |
| Fundraising | 1.56× | Business & Career |
| Pharmacy | 1.72× | Business & Career |
| Grandparent | 1.55× | Kids & Family |
| Health care provider | 2.14× | Health |
| Old age | 2.2× | Politics & Society |
| Strictly Come Dancing | 1.51× | Sports |
| Child care | 1.62× | Kids & Family |
| Health policy | 2.17× | Politics & Society |
| Freemans | 1.9× | Fashion & Accessoires |
| Nurse education | 3.49× | Kids & Family |
| Emmerdale | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.28 |
| Convenience Orientation | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Community Orientation | OPEN | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
See Health care audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Health care have in United Kingdom?
Health care has an estimated audience of 16,003,989 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Health care fans?
65.2% of Health care fans are female, 34.8% are male, with an average age of 46.4 years.
Which brands do Health care fans like most?
Health care fans show strongest brand affinity for Matalan (1.71×), Nursing (2.11×), and Medicine (1.51×) over the country average.
Where do Health care fans live in United Kingdom?
Health care fans in United Kingdom are most concentrated in England (reach 12,002,992), Greater London (reach 2,614,159), and North West (reach 2,187,390). These three regions account for the largest share of the active audience.
What other brands do Health care fans also like?
Beyond Health care itself, the audience over-indexes on Nursing (2.11×), Medicine (1.51×), Home Bargains (1.52×), and Therapy (1.64×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.