A data profile of the people who buy, follow and care about Grandparent in United Kingdom — modelled from more than twelve digital signal sources. Grandparent has an estimated audience of 8,172,202 people in United Kingdom.
The average Grandparent fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Lidl, Charitable organization, with strongest over-indexing on Volunteering (2.86× the country average).
Demographically, the Grandparent audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Grandparent fan in United Kingdom is more female, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Grandparent profile in United Kingdom.
73.4% are female, 26.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 45.2 |
| Estimated audience size | 8,172,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Grandparent audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.5% |
| Germany | 4.6% |
Where the Grandparent audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.46× | |
| 02 | Yorkshire and the Humber | ~800K | 1.26× | |
| 03 | Northern Ireland | ~300K | 1.24× | |
| 04 | North East | ~400K | 1.10× | |
| 05 | Wales | ~500K | 1.04× | |
| 06 | South East | ~1M | 0.99× | |
| 07 | Scotland | ~700K | 0.94× | |
| 08 | East of England | ~700K | 0.90× | |
| 09 | East Midlands | ~500K | 0.90× | |
| 10 | South West | ~600K | 0.89× | |
| 11 | North West | ~600K | 0.70× | |
| 12 | England | ~5M | 0.65× |
The strongest cross-interests of the Grandparent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.86× | ||
| 02 | Child care | Kids & Family | 2.44× | ||
| 03 | Garden centre | Home & Garden | 2.25× | ||
| 04 | Genetics | Kids & Family | 2.08× | ||
| 05 | Garden furniture | Home & Garden | 1.90× | ||
| 06 | Lidl | Shopping | 1.88× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 08 | Home Appliances | Home & Garden | 1.77× | ||
| 09 | Tradition | Politics & Society | 1.74× | ||
| 10 | IKEA | Home & Garden | 1.67× | ||
| 11 | Supermarket | Shopping | 1.61× | ||
| 12 | Discount stores | Shopping | 1.59× | ||
| 13 | Royal Mail | Business & Career | 1.59× | ||
| 14 | Breaking news | Movies & TV | 1.56× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 16 | Charitable organization | Politics & Society | 1.55× | ||
| 17 | Health care | Business & Career | 1.55× | ||
| 18 | Nonprofit organization | Politics & Society | 1.55× | ||
| 19 | Aldi | Shopping | 1.54× | ||
| 20 | Shopping malls | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.83× | |
| Individualism | JOY | 1.49× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Risk Appetite | THRILL | 0.85× | |
| Sports Activity | POWER | 0.88× |
Grandparent has an estimated audience of 8,172,202 people in United Kingdom, concentrated in England and South East.
73.4% of Grandparent fans are female, 26.6% are male, with an average age of 45.2 years.
Grandparent fans show strongest brand affinity for Volunteering (2.86×), Lidl (1.88×), and Charitable organization (1.55×) over the country average.
Grandparent fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Grandparent itself, the audience over-indexes on Lidl (1.88×), Charitable organization (1.55×), IKEA (1.67×), and Child care (2.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Grandparent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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