A data profile of the people who buy, follow and care about Grandparent in Canada — modelled from more than twelve digital signal sources. Grandparent has an estimated audience of 3,600,308 people in Canada.
The average Grandparent fan in Canada is 43.0 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include TMZ, Energy, Home Appliances, with strongest over-indexing on TMZ (1.79× the country average).
Demographically, the Grandparent audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Grandparent fan in Canada is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for TMZ.
The key figures that characterise the Grandparent profile in Canada.
70.0% are female, 30.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 43.0 |
| Estimated audience size | 3,600,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Grandparent audience comes from Canada.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.5% |
| Germany | 4.6% |
Where the Grandparent audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2.5M | 4.91× | |
| 02 | New Brunswick | ~80K | 0.99× | |
| 03 | Saskatchewan | ~100K | 0.95× | |
| 04 | Nova Scotia | ~100K | 0.94× | |
| 05 | Manitoba | ~100K | 0.93× | |
| 06 | Alberta | ~400K | 0.91× | |
| 07 | British Columbia | ~500K | 0.90× | |
| 08 | Ontario | ~1M | 0.77× |
The strongest cross-interests of the Grandparent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.29× | ||
| 02 | Microwave oven | Home & Garden | 1.93× | ||
| 03 | Life insurance | Business & Career | 1.89× | ||
| 04 | Pharmacy | Business & Career | 1.88× | ||
| 05 | Zoo | Kids & Family | 1.84× | ||
| 06 | Renewable energy | Business & Career | 1.83× | ||
| 07 | TMZ | Internet & Social Media | 1.79× | ||
| 08 | Hardware store | Home & Garden | 1.73× | ||
| 09 | Tradition | Politics & Society | 1.72× | ||
| 10 | Veterinary medicine | Business & Career | 1.62× | ||
| 11 | Internet & Social Media | 1.61× | |||
| 12 | TV game shows | Movies & TV | 1.56× | ||
| 13 | Marshalls | Fashion & Accessoires | 1.55× | ||
| 14 | Home Appliances | Home & Garden | 1.53× | ||
| 15 | Supermarket | Shopping | 1.53× | ||
| 16 | Grilling | Food & Beverages | 1.52× | ||
| 17 | Energy | Home & Garden | 1.51× | ||
| 18 | Documentary movies | Movies & TV | 1.51× | ||
| 19 | Gardening | Home & Garden | 1.51× | ||
| 20 | Charitable organization | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.86× | |
| Tradition | CONSERVATISM | 1.72× | |
| Convenience Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.56× | |
| Risk Appetite | THRILL | 0.75× | |
| Design Affinity | PREMIUM | 0.75× |
Grandparent has an estimated audience of 3,600,308 people in Canada, concentrated in Quebec and Ontario.
70.0% of Grandparent fans are female, 30.0% are male, with an average age of 43.0 years.
Grandparent fans show strongest brand affinity for TMZ (1.79×), Energy (1.51×), and Home Appliances (1.53×) over the country average.
Grandparent fans in Canada are most concentrated in Quebec (reach ~2.5M), Ontario (reach ~1M), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Grandparent itself, the audience over-indexes on Energy (1.51×), Home Appliances (1.53×), Hardware store (1.73×), and Documentary movies (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Grandparent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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