Grilling Audience in Canada
Grilling has an estimated audience of 4,969,829 people in Canada. 51.8% are female, 48.2% are male, average age 41.9. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Barbecue grill, Steak, Kitchen, Culinary art, Home Hardware.
The average Grilling fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Barbecue grill, Steak, Kitchen, with strongest over-indexing on Barbecue grill (3.49× the country average). Demographically, the Grilling audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Grilling fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.9 |
| Estimated audience size | 4,969,829 |
Audience persona
The typical Grilling fan in Canada is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Barbecue grill.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,192,743 | 1.53× |
| British Columbia | 1,020,450 | 1.37× |
| Quebec | 991,969 | 0.83× |
| Alberta | 761,509 | 1.24× |
| Manitoba | 217,041 | 1.17× |
| Saskatchewan | 142,824 | 0.91× |
| Nova Scotia | 134,114 | 0.91× |
| New Brunswick | 99,239 | 0.87× |
| Newfoundland and Labrador | 53,187 | 0.7× |
| Prince Edward Island | 18,464 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbecue grill | 3.49× | Home & Garden |
| Steak | 3.04× | Food & Beverages |
| Kitchen | 1.59× | Home & Garden |
| Culinary art | 2.2× | Arts & Culture |
| Home Hardware | 1.73× | Home & Garden |
| Save-On-Foods | 1.89× | Food & Beverages |
| Beef | 2.65× | Food & Beverages |
| Meat | 1.76× | Food & Beverages |
| Esso | 1.75× | Cars & Mobility |
| Barbecue | 1.6× | Food & Beverages |
| Dish (food) | 2.13× | Food & Beverages |
| Costco | 1.59× | Shopping |
| Giant Tiger | 1.91× | Shopping |
| Oven | 1.97× | Home & Garden |
| Petro-Canada | 1.64× | Cars & Mobility |
| Rona | 1.55× | Home & Garden |
| The Weather Network | 1.75× | Movies & TV |
| Home Appliances | 1.57× | Home & Garden |
| Stove | 2.4× | Home & Garden |
| Boston Pizza | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| Urban Lifestyle | OPEN | 1.58 |
| Career Orientation | POWER | 1.49 |
| Travelling | THRILL | 1.38 |
| Need for Security | CONSERVATISM | 1.36 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
See Grilling audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Grilling have in Canada?
Grilling has an estimated audience of 4,969,829 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Grilling fans?
51.8% of Grilling fans are female, 48.2% are male, with an average age of 41.9 years.
Which brands do Grilling fans like most?
Grilling fans show strongest brand affinity for Barbecue grill (3.49×), Steak (3.04×), and Kitchen (1.59×) over the country average.
Where do Grilling fans live in Canada?
Grilling fans in Canada are most concentrated in Ontario (reach 3,192,743), British Columbia (reach 1,020,450), and Quebec (reach 991,969). These three regions account for the largest share of the active audience.
What other brands do Grilling fans also like?
Beyond Grilling itself, the audience over-indexes on Steak (3.04×), Kitchen (1.59×), Culinary art (2.2×), and Home Hardware (1.73×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.