A data profile of the people who buy, follow and care about Grilling in Canada — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 4,969,829 people in Canada.
The average Grilling fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Barbecue grill, Steak, Kitchen, with strongest over-indexing on Barbecue grill (3.49× the country average).
Demographically, the Grilling audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Grilling fan in Canada is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Barbecue grill.
The key figures that characterise the Grilling profile in Canada.
51.8% are female, 48.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.9 |
| Estimated audience size | 4,969,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Grilling audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.53× | |
| 02 | British Columbia | ~1M | 1.37× | |
| 03 | Alberta | ~800K | 1.24× | |
| 04 | Manitoba | ~200K | 1.17× | |
| 05 | Saskatchewan | ~100K | 0.91× | |
| 06 | Nova Scotia | ~100K | 0.91× | |
| 07 | New Brunswick | ~100K | 0.87× | |
| 08 | Quebec | ~1M | 0.83× | |
| 09 | Prince Edward Island | ~20K | 0.76× | |
| 10 | Newfoundland and Labrador | ~50K | 0.70× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue grill | Home & Garden | 3.49× | ||
| 02 | Steak | Food & Beverages | 3.04× | ||
| 03 | Beef | Food & Beverages | 2.65× | ||
| 04 | Stove | Home & Garden | 2.40× | ||
| 05 | Culinary art | Arts & Culture | 2.20× | ||
| 06 | Dish (food) | Food & Beverages | 2.13× | ||
| 07 | Oven | Home & Garden | 1.97× | ||
| 08 | Giant Tiger | Shopping | 1.91× | ||
| 09 | Save-On-Foods | Food & Beverages | 1.89× | ||
| 10 | Meat | Food & Beverages | 1.76× | ||
| 11 | Esso | Cars & Mobility | 1.75× | ||
| 12 | The Weather Network | Movies & TV | 1.75× | ||
| 13 | Home Hardware | Home & Garden | 1.73× | ||
| 14 | Boston Pizza | Food & Beverages | 1.65× | ||
| 15 | Petro-Canada | Cars & Mobility | 1.64× | ||
| 16 | Barbecue | Food & Beverages | 1.60× | ||
| 17 | Kitchen | Home & Garden | 1.59× | ||
| 18 | Costco | Shopping | 1.59× | ||
| 19 | Home Appliances | Home & Garden | 1.57× | ||
| 20 | Rona | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.85× | |
| Urban Lifestyle | OPEN | 1.58× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.90× | |
| Convenience Orientation | PREMIUM | 1.03× |
Grilling has an estimated audience of 4,969,829 people in Canada, concentrated in Ontario and British Columbia.
51.8% of Grilling fans are female, 48.2% are male, with an average age of 41.9 years.
Grilling fans show strongest brand affinity for Barbecue grill (3.49×), Steak (3.04×), and Kitchen (1.59×) over the country average.
Grilling fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Steak (3.04×), Kitchen (1.59×), Culinary art (2.2×), and Home Hardware (1.73×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.