A data profile of the people who buy, follow and care about Grilling in India — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 5,692,995 people in India.
The average Grilling fan in India is 31.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Stove, Wedding reception, Mineral water, with strongest over-indexing on Stove (7.55× the country average).
Demographically, the Grilling audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Grilling fan in India is more male, around 31.0 years old, with strong Indulgence tendencies and a notable affinity for Stove.
The key figures that characterise the Grilling profile in India.
32.9% are female, 67.1% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 31.0 |
| Estimated audience size | 5,692,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Grilling audience comes from India.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~9K | 1.52× | |
| 02 | Meghalaya | ~8K | 1.32× | |
| 03 | Assam | ~70K | 1.28× | |
| 04 | Mizoram | ~5K | 1.23× | |
| 05 | Tamil Nadu | ~200K | 1.17× | |
| 06 | Tripura | ~9K | 1.14× | |
| 07 | Arunachal Pradesh | ~4K | 1.14× | |
| 08 | Karnataka | ~200K | 1.13× | |
| 09 | Kerala | ~90K | 1.11× | |
| 10 | Manipur | ~8K | 1.11× | |
| 11 | Nagaland | ~4K | 1.11× | |
| 12 | Telangana | ~80K | 1.02× | |
| 13 | Sikkim | ~3K | 1.00× | |
| 14 | West Bengal | ~200K | 0.97× | |
| 15 | Himachal Pradesh | ~20K | 0.96× | |
| 16 | Uttarakhand | ~30K | 0.95× | |
| 17 | Haryana | ~70K | 0.93× | |
| 18 | Jharkhand | ~40K | 0.89× | |
| 19 | Andhra Pradesh | ~60K | 0.86× | |
| 20 | Punjab (region) | ~60K | 0.85× | |
| 21 | Maharashtra | ~200K | 0.84× | |
| 22 | Jammu and Kashmir | ~20K | 0.82× | |
| 23 | Chhattisgarh | ~30K | 0.80× | |
| 24 | Bihar | ~80K | 0.76× | |
| 25 | Uttar Pradesh | ~200K | 0.74× | |
| 26 | Odisha | ~50K | 0.74× | |
| 27 | Gujarat | ~100K | 0.69× | |
| 28 | Madhya Pradesh | ~70K | 0.69× | |
| 29 | Rajasthan | ~80K | 0.61× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kimchi | Food & Beverages | 23.68× | ||
| 02 | Mineral water | Food & Beverages | 10.40× | ||
| 03 | Electric stove | Home & Garden | 10.35× | ||
| 04 | Stove | Home & Garden | 7.55× | ||
| 05 | Pile | Music & Radio | 7.52× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 7.20× | ||
| 07 | Delivery order | Food & Beverages | 4.66× | ||
| 08 | Wedding reception | Kids & Family | 4.11× | ||
| 09 | Countertop | Home & Garden | 3.92× | ||
| 10 | Culinary art | Arts & Culture | 3.54× | ||
| 11 | Fire | Home & Garden | 3.53× | ||
| 12 | Microwave oven | Home & Garden | 3.30× | ||
| 13 | Kitchen stove | Home & Garden | 3.20× | ||
| 14 | Dish (food) | Food & Beverages | 3.05× | ||
| 15 | Australia | Travel & Leisure | 2.96× | ||
| 16 | Barbecue | Food & Beverages | 2.77× | ||
| 17 | Mausam (2011 film) | Movie / TV Show / Series | 2.33× | ||
| 18 | Telugu language | Politics & Society | 2.28× | ||
| 19 | Recipes | Food & Beverages | 1.74× | ||
| 20 | Kitchen | Home & Garden | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.15× | |
| Healthy Lifestyle | BALANCE | 1.79× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Mindfulness | BALANCE | 0.93× | |
| Pet Ownership | JOY | 0.96× |
Grilling has an estimated audience of 5,692,995 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.9% of Grilling fans are female, 67.1% are male, with an average age of 31.0 years.
Grilling fans show strongest brand affinity for Stove (7.55×), Wedding reception (4.11×), and Mineral water (10.4×) over the country average.
Grilling fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Wedding reception (4.11×), Mineral water (10.4×), Electric stove (10.35×), and Delivery order (4.66×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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