A data profile of the people who buy, follow and care about Grilling in Finland — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 848,504 people in Finland.
Grilling has an estimated audience of 848,504 people in Finland. 55.4% are female, 44.6% are male, average age 46.5. Top brand affinities: Biltema, Barbecue grill, K-rauta, Aftonbladet, Barbecue.
Top brand affinities include Biltema, Barbecue grill, K-rauta, with strongest over-indexing on Biltema (1.56× the country average).
Demographically, the Grilling audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Grilling fan in Finland is more female, around 46.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Grilling profile in Finland.
55.4% are female, 44.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 46.5 |
| Estimated audience size | 848,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Grilling audience comes from Finland.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue grill | Home & Garden | 3.23× | ||
| 02 | Roasting | Food & Beverages | 2.63× | ||
| 03 | Steak | Food & Beverages | 2.62× | ||
| 04 | Frying | Home & Garden | 2.54× | ||
| 05 | Potato | Food & Beverages | 2.23× | ||
| 06 | Barbecue | Food & Beverages | 1.91× | ||
| 07 | Vegetable | Food & Beverages | 1.68× | ||
| 08 | Aftonbladet | News | 1.67× | ||
| 09 | Vasabladet | News | 1.66× | ||
| 10 | K-supermarket | Shopping | 1.65× | ||
| 11 | Meat | Food & Beverages | 1.65× | ||
| 12 | Dinner | Food & Beverages | 1.63× | ||
| 13 | Cottage | Travel & Leisure | 1.60× | ||
| 14 | Juice | Food & Beverages | 1.60× | ||
| 15 | Expressen | News | 1.59× | ||
| 16 | Lunch | Food & Beverages | 1.58× | ||
| 17 | Biltema | Business & Career | 1.56× | ||
| 18 | K-rauta | Shopping | 1.55× | ||
| 19 | K-market | Shopping | 1.54× | ||
| 20 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.24× | |
| Need for Security | CONSERVATISM | 1.07× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Travelling | THRILL | 0.51× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.