A data profile of the people who buy, follow and care about Dinner in Finland — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 728,165 people in Finland.
Dinner has an estimated audience of 728,165 people in Finland. 67.5% are female, 32.5% are male, average age 47.5. Top brand affinities: Eating, Finnair, Kotipizza, Iltalehti, Ilta-Sanomat.
Top brand affinities include Eating, Finnair, Kotipizza, with strongest over-indexing on Eating (3.5× the country average).
Demographically, the Dinner audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Dinner fan in Finland is more female, around 47.5 years old, with strong Travelling tendencies and a notable affinity for Eating.
The key figures that characterise the Dinner profile in Finland.
67.5% are female, 32.5% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 47.5 |
| Estimated audience size | 728,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Dinner audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eating | Food & Beverages | 3.50× | ||
| 02 | Local food | Food & Beverages | 3.12× | ||
| 03 | Kotipizza | Food & Beverages | 2.57× | ||
| 04 | Hesburger | Food & Beverages | 2.46× | ||
| 05 | Desserts | Food & Beverages | 2.45× | ||
| 06 | Wine | Food & Beverages | 2.20× | ||
| 07 | Barbecue | Food & Beverages | 2.17× | ||
| 08 | Viking Line | Cars & Mobility | 2.06× | ||
| 09 | Sokos | Shopping | 1.97× | ||
| 10 | Recipes | Food & Beverages | 1.90× | ||
| 11 | Finnair | Travel & Leisure | 1.85× | ||
| 12 | Cooking | Food & Beverages | 1.77× | ||
| 13 | Nordea | Business & Career | 1.73× | ||
| 14 | Family | Kids & Family | 1.68× | ||
| 15 | Iltalehti | News | 1.64× | ||
| 16 | Ilta-Sanomat | News | 1.64× | ||
| 17 | Biltema | Business & Career | 1.54× | ||
| 18 | Shopping | Shopping | 1.53× | ||
| 19 | Online shopping | Shopping | 1.52× | ||
| 20 | Design | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.79× | |
| Urban Lifestyle | OPEN | 1.51× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Social Media Usage | JOY | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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