A data profile of the people who buy, follow and care about Dinner in Portugal — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 1,836,607 people in Portugal.
The average Dinner fan in Portugal is 46.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lidl, Mercadona, Auchan, with strongest over-indexing on Lidl (1.5× the country average).
Demographically, the Dinner audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dinner fan in Portugal is more female, around 46.9 years old, with strong Indulgence tendencies and a notable affinity for Lidl.
The key figures that characterise the Dinner profile in Portugal.
58.4% are female, 41.6% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 46.9 |
| Estimated audience size | 1,836,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Dinner audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.0% |
Where the Dinner audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 1.62× | |
| 02 | Madeira | ~70K | 1.24× | |
| 03 | Faro District | ~100K | 1.22× | |
| 04 | Azores | ~60K | 1.19× | |
| 05 | Porto District | ~400K | 1.05× | |
| 06 | Santarém District | ~90K | 1.05× | |
| 07 | Viana do Castelo District | ~50K | 1.02× | |
| 08 | Bragança District | ~20K | 1.00× | |
| 09 | Portalegre District | ~20K | 1.00× | |
| 10 | Beja District | ~30K | 0.99× | |
| 11 | Guarda District | ~20K | 0.99× | |
| 12 | Évora District | ~30K | 0.98× | |
| 13 | Coimbra District | ~90K | 0.97× | |
| 14 | Vila Real District | ~30K | 0.97× | |
| 15 | Castelo Branco District | ~30K | 0.96× | |
| 16 | Setúbal District | ~200K | 0.95× | |
| 17 | Viseu District | ~60K | 0.94× | |
| 18 | Leiria District | ~90K | 0.93× | |
| 19 | Aveiro District | ~100K | 0.90× | |
| 20 | Braga District | ~200K | 0.88× |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lunch | Food & Beverages | 2.44× | ||
| 02 | Local food | Food & Beverages | 2.41× | ||
| 03 | Auchan | Shopping | 1.82× | ||
| 04 | Foodie | Food & Beverages | 1.81× | ||
| 05 | Mercadona | Shopping | 1.75× | ||
| 06 | Barbecue | Food & Beverages | 1.74× | ||
| 07 | Wine | Food & Beverages | 1.68× | ||
| 08 | Eating | Food & Beverages | 1.68× | ||
| 09 | Desserts | Food & Beverages | 1.68× | ||
| 10 | Fast food | Food & Beverages | 1.62× | ||
| 11 | Healthy diet | Health | 1.61× | ||
| 12 | Organic food | Food & Beverages | 1.61× | ||
| 13 | Meat | Food & Beverages | 1.59× | ||
| 14 | Take-out | Food & Beverages | 1.58× | ||
| 15 | Chocolate | Food & Beverages | 1.56× | ||
| 16 | Water | Food & Beverages | 1.53× | ||
| 17 | Intermarché | Shopping | 1.53× | ||
| 18 | EasyJet | Travel & Leisure | 1.52× | ||
| 19 | Coffee | Food & Beverages | 1.51× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.64× | |
| Tradition | CONSERVATISM | 1.54× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.02× | |
| Sustainability | BALANCE | 1.06× | |
| Luxury Orientation | PREMIUM | 1.06× |
Dinner has an estimated audience of 1,836,607 people in Portugal, concentrated in Lisbon District and Porto District.
58.4% of Dinner fans are female, 41.6% are male, with an average age of 46.9 years.
Dinner fans show strongest brand affinity for Lidl (1.5×), Mercadona (1.75×), and Auchan (1.82×) over the country average.
Dinner fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dinner itself, the audience over-indexes on Mercadona (1.75×), Auchan (1.82×), Lunch (2.44×), and Wine (1.68×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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