A data profile of the people who buy, follow and care about Healthy diet in Portugal — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 2,503,599 people in Portugal.
The average Healthy diet fan in Portugal is 46.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Auchan, Organic food, Local food, with strongest over-indexing on Auchan (1.54× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Healthy diet fan in Portugal is more female, around 46.0 years old, with strong Mindfulness tendencies and a notable affinity for Auchan.
The key figures that characterise the Healthy diet profile in Portugal.
69.8% are female, 30.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 46.0 |
| Estimated audience size | 2,503,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Healthy diet audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
Where the Healthy diet audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.17× | |
| 02 | Beja District | ~50K | 1.11× | |
| 03 | Vila Real District | ~50K | 1.08× | |
| 04 | Castelo Branco District | ~50K | 1.06× | |
| 05 | Azores | ~70K | 1.03× | |
| 06 | Viana do Castelo District | ~60K | 1.03× | |
| 07 | Viseu District | ~90K | 1.01× | |
| 08 | Madeira | ~70K | 1.00× | |
| 09 | Coimbra District | ~100K | 0.97× | |
| 10 | Leiria District | ~100K | 0.96× | |
| 11 | Aveiro District | ~200K | 0.95× | |
| 12 | Braga District | ~200K | 0.94× | |
| 13 | Faro District | ~200K | 0.94× | |
| 14 | Setúbal District | ~300K | 0.93× | |
| 15 | Porto District | ~500K | 0.88× | |
| 16 | Santarém District | ~100K | 0.88× | |
| 17 | Lisbon District | ~600K | 0.81× |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 2.45× | ||
| 02 | Cholesterol | Food & Beverages | 1.95× | ||
| 03 | Organic farming | Food & Beverages | 1.93× | ||
| 04 | Local food | Food & Beverages | 1.88× | ||
| 05 | Organic food | Food & Beverages | 1.86× | ||
| 06 | Online food ordering | Food & Beverages | 1.84× | ||
| 07 | Fast casual restaurants | Food & Beverages | 1.78× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.77× | ||
| 09 | Paleolithic diet | Health | 1.71× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 1.68× | ||
| 11 | Starbucks | Food & Beverages | 1.64× | ||
| 12 | Dinner | Food & Beverages | 1.61× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.60× | ||
| 14 | Art jewelry | Fashion & Accessoires | 1.59× | ||
| 15 | Hair conditioner | Beauty & Wellness | 1.57× | ||
| 16 | Renovation | Home & Garden | 1.55× | ||
| 17 | Auchan | Shopping | 1.54× | ||
| 18 | Microwave oven | Home & Garden | 1.52× | ||
| 19 | Costume jewelry | Fashion & Accessoires | 1.51× | ||
| 20 | Shampoo | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.55× | |
| Design Affinity | PREMIUM | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.96× | |
| Tradition | CONSERVATISM | 0.99× |
Healthy diet has an estimated audience of 2,503,599 people in Portugal, concentrated in Lisbon District and Porto District.
69.8% of Healthy diet fans are female, 30.2% are male, with an average age of 46.0 years.
Healthy diet fans show strongest brand affinity for Auchan (1.54×), Organic food (1.86×), and Local food (1.88×) over the country average.
Healthy diet fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Healthy diet itself, the audience over-indexes on Organic food (1.86×), Local food (1.88×), Organic farming (1.93×), and Renovation (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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