A data profile of the people who buy, follow and care about Healthy diet in Belgium — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 1,527,860 people in Belgium.
Healthy diet has an estimated audience of 1,527,860 people in Belgium. 70.6% are female, 29.4% are male, average age 46.0. Top brand affinities: Do it yourself (DIY), Local food, Diet food, Organic food, Psychology.
Top brand affinities include Do it yourself (DIY), Local food, Diet food, with strongest over-indexing on Do it yourself (DIY) (1.98× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
The typical Healthy diet fan in Belgium is more female, around 46.0 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Healthy diet profile in Belgium.
70.6% are female, 29.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 46.0 |
| Estimated audience size | 1,527,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Healthy diet audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 5.02× | ||
| 02 | Local food | Food & Beverages | 2.54× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.33× | ||
| 04 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 05 | Skin care | Beauty & Wellness | 1.96× | ||
| 06 | Organic farming | Food & Beverages | 1.96× | ||
| 07 | Organic food | Food & Beverages | 1.95× | ||
| 08 | Hair care | Beauty & Wellness | 1.86× | ||
| 09 | Nutrient | Food & Beverages | 1.81× | ||
| 10 | Personal care | Health | 1.80× | ||
| 11 | Self care | Health | 1.76× | ||
| 12 | Desserts | Food & Beverages | 1.69× | ||
| 13 | Primark | Shopping | 1.67× | ||
| 14 | Weddings | Kids & Family | 1.62× | ||
| 15 | Psychology | Business & Career | 1.61× | ||
| 16 | Pizza | Food & Beverages | 1.61× | ||
| 17 | Veganism | Food & Beverages | 1.58× | ||
| 18 | Fine art | Business & Career | 1.56× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 20 | HEMA | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.68× | |
| Healthy Lifestyle | BALANCE | 1.58× | |
| Family Orientation | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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